Hasta La Creative!

LinkedIn began offering a free certification program through online learning center LinkedIn Marketing Labs to recognize professionals who have become proficient in advertising via its platform. The initiative debuted with two certifications: Fundamentals Certification (basic): For people who demonstrate expertise in launching LinkedIn ad campaigns and tactics. With this certification, they can run successful LinkedIn…

With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes’ previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team…

Enquanto prepara o adeus definitivo do Fleets, o Twitter segue trabalhando para implementar novidades no Espaços. Agora, um vazamento sugere que, em breve, a plataforma de conversas por chamada de voz ao vivo receberão, em breve, um recurso que permite ao usuário acrescentar efeitos de voz. A novidade foi identificada por Jane Manchun Wong, especializada …

Leia Twitter estuda acrescentar efeitos de voz ao Espaços na íntegra no B9.

Advertising and marketing agency Grey has hired Jonny Tennant-Price, former group account director at Droga5 and promoted Nathan Gainford, who was managing partner, to become joint managing directors. The duo will take on the roles to support the agency’s growth and operations as well as strengthen its creative product. They will report to the agency…

Audio streaming platform Spotify is getting visual following an integration with Facebook-owned GIF discovery platform Giphy. Verified music artists on Giphy–including Doja Cat, Conan Gray, The Kid Laroi, Post Malone, Nicki Minaj and The Weeknd–will be able to connect their clips, GIFs and stickers directly to associated music on the Spotify application. Giphy/Spotify Giphy/Spotify Giphy/Spotify…

Para um streaming que se vende como voltado a conteúdos para a família, o Disney+ nos últimos meses anda bastante musical quanto à compra de conteúdos externos. Isso porque depois de lançar o filme-concerto de Taylor Swift para divulgar seu mais recente disco, “Folklore”, e assumir a distribuição da agora minissérie “Get Back” de Peter …

Leia Depois de Taylor Swift, agora é Billie Eilish que lança show de seu novo disco no Disney+ na íntegra no B9.

Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? “The IOC certainly thinks so,” Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. “Skateboarding is one of a handful of new sports…

While TikTok is clearly a visual platform, music and sound play an integral role in creators’ contributions to its community, and TikTok, in turn, plays an integral role in driving cultural trends. The video creation platform commissioned two studies from independent research and analytics groups to “dive deep” on its “defining spheres of influence,” sound…

Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge in user adoption of streaming platforms. The aim is to enable marketers to plan full connected television and streaming campaigns via DV360, and not be limited to YouTube, incorporating their audio and video media across…

Buscando destacar as funcionalidades dos smartphones dobráveis, a Samsung lança nesta quinta-feira, 22/07, uma nova fase da campanha da linha Galaxy Z no Brasil. Por meio de vídeos curtos, que serão divulgados nos canais digitais da empresa, a Samsung busca ressaltar como as pessoas podem ir além com os smartphones dobráveis em mãos, abrindo-se para …

Leia Samsung foca em funcionalidades dos smartphones dobráveis em nova campanha na íntegra no B9.