Traditional holding companies have required a specific set of skills to flourish in the industry, but the evolving role of agencies now require a different batch of talents–one Sir Martin Sorrell and his S4 Capital is recognizing as the company welcomes yet another so-called “non-traditional” candidate to its leadership team. Catherine Henry joins S4’s MediaMonks…
Twitter detailed steps it took this week to help raise awareness about the climate crisis and enable users to organize for change in their communities and connect with others who are passionate about protecting the planet ahead of World Environment Day Saturday (June 5). Users who follow the Climate Change Topic will see personalized conversations…
By adopting K-pop’s three best practices, brands can turn tepid customer engagement into relationships that are meaningful and lucrative.
How non-profit, environment-focused newsroom Grist shifted to a role of exposing inequity and inspiring social change.
Elizabeth Banks is the houseguest from hell, clipping her toenails in the kitchen, rooting through bedroom drawers, raiding the refrigerator and, of course, drinking all the booze. And despite her many lapses in etiquette, she’s now a permanent fixture, leaving her host to figure out how they’ll co-exist (while plunging the stopped-up toilet). This isn’t…
Giant Spoon, an agency specializing in experiential marketing activations, has promoted Christina DeGuardi to president and chief client officer, and Nikita Malhotra to CFO and chief operating officer. In their new roles, these C-suite female leaders will oversee business operations for the agency and will report to the agency partners. DeGuardi has been with Giant…
Facebook released its coordinated inauthentic behavior report for May 2021, providing details on two networks that were removed from its platform during the month. The networks were comprised of 123 accounts, 77 Instagram accounts, 55 pages and 12 groups. One network of 83 accounts, 30 pages, six groups and 49 Instagram accounts was operated by…
Hello, extraterrestrials! That’s the friendly message that America’s favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe […]
The post OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same appeared first on Adpulp.
Generation Next, the pilot mentorship program from The List, Ad Age and Facebook’s group of industry insiders, focuses on midcareer professionals of color.
Na última quarta-feira, 02/06, o TikTok fez uma mudança na política de privacidade da rede social nos Estados Unidos, apresentando uma nova seção que diz que o app “pode ??coletar identificadores biométricos e informações biométricas” do conteúdo de seus usuários. Isso inclui coisas como “impressões faciais e de voz”, como explica a descrição. A atualização …
Leia Nos Estados Unidos, TikTok passa a ??coletar dados biométricos dos usuários na íntegra no B9.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts describes the careful planning necessary for taking his remote team back to an in-person office setting. Below, in his own words, he highlights the importance of comfort…
Though Pride resonates differently with each person who celebrates, one of the more commonly revered sentiments during this time of year is the idea of living freely and authentically. That doesn’t just apply to who you love, but also who you are and how you express yourself. One candle company is encouraging its consumers to…
A partir da próxima semana, alguns clientes da Amazon que possuem gadgets como Ring e Echo e vivem nos Estados Unidos serão incentivados a usar uma rede de Wi-Fi própria da empresa. Segundo o AdWeek, esses clientes serão adicionados automaticamente a uma rede aberta da empresa, que será compartilhada por vizinhos. O programa se chama …
Leia Amazon vai incentivar que você compartilhe Wi-Fi com seus vizinhos na íntegra no B9.
O Facebook está revisando sua política de remoção de publicações, e anunciou que não vai mais dar tratamento especial para políticos que violem as diretrizes de uso da rede social de Mark Zuckerberg. Segundo o The Verge, a ideia é acabar com o sistema que protegia políticos, fazendo com que eles não fossem submetidos às …
Leia Após banir Trump, Facebook não dará mais tratamento especial para políticos na íntegra no B9.
Quando Hollywood começou aos poucos a retomar suas atividades durante a pandemia, “Missão Impossível 7” foi um dos primeiros blockbusters a iniciar filmagens, afirmando seguir ao máximo possível os protocolos sanitários da OMS. Agora, porém, as filmagens foram interrompidas após um membro da produção testar positivo para Covid-19. A produção foi paralisada inicialmente por 14 …
Leia Produção de “Missão Impossível 7” é paralisada por contágio de Covid-19 na íntegra no B9.
To mark the Uefa Euro 2020 tournament kicking off in June and showcase the diversity of the U.K. capital, the Mayor of London’s office released a film to raise positivity about the city. The “This is London and Everybody’s Welcome” film, developed by 20ten, features ITV sports presenter Seema Jaswal in various parts of the…
Everyone has been dreaming of traveling abroad for some me-time lately, even if it’s still proving difficult. So to allow those still stuck at home to see beautiful destinations around Europe, U.K. airliner Easyjet has released some AR filers to transport users briefly from their living rooms to European beaches, coves and canals. Created by…
Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a…
When the pandemic forced brick-and-mortar stores to close last year, it accelerated retailers’ push to equip associates with clienteling platforms–digital marketing tools that enable them to proactively connect with established customers, curate personalized virtual storefronts and guide online customers through purchasing decisions. While it’s been well-documented that shopping habits evolved during the pandemic–non-in-store sales were…
Surge in ad spending and greying of e-commerce clientele help familiar big brands regain edge.
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