MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products–encompassing underwear, bralettes, undershirts and socks–made from organic cotton. Top line The digitally native brand is investing in a slew of new product offerings after raising $40 million in growth equity from Los Angeles-based investment firm Provenance in November. Between the…
The Covid-19 pandemic forced an already shifting industry headfirst into streaming. Adweek’s Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio about the changes connected TV have undergone during the pandemic and how that impacts…
Get ready to start seeing more digital screens at your local drugstore or supermarket. Cooler Screens, a startup that replaces refrigerator and freezer doors with digital displays that showcase product inventory interspersed with ads, is officially moving beyond an initial debut in the Chicago area (as well as a few pilot locations in other cities)…
Country musician Hailey Whitters performs a snippet of “Brave is Beautiful” for Ram Trucks in a spot with the tagline “Brave is the voice that lifts us all.”
Streaming platform Twitch will build on the already existing Official Marketing Partners program for its Twitch Rivals live competitive gaming destination by extending those sponsorship opportunities to another one of its owned properties, /twitchgaming. Twitch said it works closely with its partners on custom marketing programs to help them engage with its community, which is…
Iconic toy company Mattel recently announced its goal to achieve 100% recycled, recyclable or bio-based plastic materials for all of its products and packaging by 2030. With the belief that creating a sustainable future means inspiring future innovators and leaders to prioritize it from the start, the brand has initiated campaigns through its toy brands…
Hyundai and K-pop stars BTS collab to promote environmentalism and hydrogen fuel technology to Gen Z and young millennials.
Execs at Lowe’s, Proctor & Gamble and others applaud the platform’s top advertising liaison
Depois de sinais de fumaça em Londres e uma ação com itens perdidos antes da quarentena, a nova campanha do Burger King na Europa para incentivar o retorno do público a suas unidades envolve os próprios consumidores. A marca de fast food lançou no início da semana um novo comercial na Bélgica e na França …
Leia Comercial do Burger King brinca com hábitos inoportunos dos clientes para celebrar reabertura de lanchonetes na íntegra no B9.
A Apple quer facilitar para que você assine serviços online ou faça login. Em vez de memorizar diversas senhas para diferentes endereços na internet, em breve, você poderá usar o apenas Face ID ou o Touch ID para logar. “Vamos superar as senhas” disse o engenheiro Garret Davidson na última WWDC, o evento anual da …
Leia Para abandonar senhas, Apple quer que usuário faça login apenas pelo Face ID e Touch ID na íntegra no B9.
As TBWA Worldwide has increased the number of strategists/planners companywide by 34% over the past four years, the agency is entering what it calls phase three of their multi-year plan to commit to a “disruptive” future. “We believe better inputs–knowledge, data points, cultural strategy–are the fuel for better creative ideas and output, and by investing…
As car companies continue to expand their adoption of electricity fuel, Volkswagen (VW) wants to promote its 400 free charging points across the U.K., which will be made free for all other electric cars to use, too. But the automotive brand doesn’t want you to see them in its ad campaign. Created by Adam&EveDDB, the…
Also: GroupM’s incredibly encouraging forecast, InfoSum’s data bridge and more.
A Loki takeover, pizza yodelers and a big retailer goes uber-minimalist.
A Uber enviou um email para seus motoristas e entregadores oferecendo cobertura para plano de saúde nos Estados Unidos, país onde o sistema público não atende toda a população e os planos privados acabam sendo caros demais para boa parte das pessoas. Entretanto, ao que parece, o email foi enviado por engano, e a empresa, …
Leia Após oferecer plano de saúde para motoristas, Uber volta atrás e diz que foi engano na íntegra no B9.
A Nvidia anunciou nesta sexta (11) a aquisição da DeepMap, uma startup que trabalha com tecnologia de mapeamento em alta definição pelo uso de veículos autônomos. “A DeepMap poderá estender nossos produtos de mapeamento, nos ajudando a escalar mundialmente essas operações e expandir nossa expertise de tecnologia autônoma” escreve o vice-presidente da empresa, Ali Kani, …
Leia Nvidia anuncia compra de startup de mapeamento por veículos autônomos na íntegra no B9.
Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto. For the popular candy brand’s latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy’s famous pleated paper wrapper. Some may wonder where…
The Murray brothers’ ties to golf go back to their teenage years when they spent their summers as caddies at Indian Hill Club, a private golf course located in the suburbs of Chicago. It was those experiences that would see all six of them–Andy, Ed, Joel, John, Brian and golf brand William Murray’s namesake Bill–not…
Messenger From Facebook released new features inspired by the Fast & Furious film franchise and the latest film in the series, Fast & Furious 9. This includes a new chat theme that people can use to customize their Messenger conversations. When this chat theme is used, a conversation will appear to have a spinning tire…
As you browse videos on YouTube Shorts, you may come across a video you want to share with other people. If you want to share a YouTube Shorts video, our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: While viewing a YouTube…
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