It’s about that time of year when agencies and clients nervously mull over the possibility that they’ve spent so much on entering Cannes Lions and won’t actually win anything to show for it. But who is likely to win big at this year’s Festival of Creativity, with over 29,000 entries received for this year? The…
Creative Effectiveness entries declined most but digital categories saw a boost.
Workers at the cable network say the union will represent more than 300 workers, including producers, bookers and writers.
Her subjects ranged widely, but she took special aim at journalism itself, writing that every journalist “knows that what he does is morally indefensible.”
O Financial Times esta semana publicou uma reportagem detalhando como empresas chinesas tem utilizado a tecnologia por trás de inteligências artificiais para manter funcionários sob vigilância, e entre os exemplos citados a revista traz à tona uma prática um tanto distópica da parte da Canon no país. A companhia instalou câmeras na entrada do escritórios …
Leia Escritório da Canon na China só permite que funcionários entrem depois que sorrirem pra câmera na íntegra no B9.
Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process. The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger…
Instagram Reels ads rolled out Thursday in all 80-plus countries where the TikTok-like short video feature is available. “The way we approach taking our ads products globally is first making sure that there’s a great organic experience for people,” Instagram chief operating officer Justin Osofsky told Adweek. “We got good feedback from advertisers. We ran…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Happy Money’s CMO, Sadira E. Furlow shares how empathy-driven content and being internally aligned throughout helped Happy Money position itself as a brand leader in its industry. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…
Instagram allows users to create fundraisers raise money for nonprofits, with 100% of the money raised going directly to those organizations. Our guide will show you how to create a fundraiser on Instagram. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Tap the plus sign at the top of your…
Instagram introduced the ability for users to create group fundraisers that raise money for nonprofits. In order to create a group fundraiser, a user must first create a regular fundraiser on their profile, and then invite others to join their campaign. Our guide will show you how to create a group fundraiser in the Instagram…
Global nonprofit Today, I’m Brave (TIB), launched by David&Goliath founder David Angelo five years ago, is issuing a call-to-action to agencies, vendor partners and production companies to help support the organization’s first camp to serve BIPOC children ages 10-12. “Agency leaders are looking at last year’s challenges to evolve and prioritize what they do in…
Financial services company Allianz has named agency R/GA London as its global digital innovation partner to evolve its digital services and communications as part of its commitment to its 83 million customers across 70 markets. Headquartered in Munich, Germany, Allianz is the world’s largest insurance company while also offering asset management services. Following a pitch,…
The link between a company’s reputation and purpose has grown stronger since 2019.
Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview.
Actor and stuntman Simu Liu offers a love letter to gaming in the latest from Xbox.
The ads will be full screen and vertical, as they appear in Stories
A Vivo anuncia a segunda temporada do “Teatro Vivo em Casa”, com quatro espetáculos de temática integralmente voltada à diversidade e cultura negra. Entre os destaques está o inédito musical “Cartola’s Jazz”, interpretado por Guilherme Sant’Anna, com arranjo e piano de Jonatan Harold. Também integram a programação os monólogos “Anja, quando me fiz inteira”, com …
Leia Vivo direciona patrocínios para estimular mais diversidade nas artes na íntegra no B9.
Originalmente planejado para ser lançado nos cinemas em agosto, o filme “The Beatles: Get Back”, de Peter Jackson (“O Senhor dos Anéis”), está sendo remodelado e remarcado para novembro, quando será exibido como série em três partes. A mudança se deu por um fato curioso: Jackson restaurou tanto material inédito do lendário quarteto inglês, que …
Leia Documentário de Peter Jackson sobre os Beatles vira série de 6 horas na íntegra no B9.
Lesbian bars have a long and storied history in the U.S., providing many queer women safe spaces to meet over much of the last century. With the bars’ numbers around 200 in the 1980s, it may surprise some to learn that there are fewer than 25 remaining today. The pandemic has taken a toll on…
If you are a millennial who spends any time on TikTok, you may have been told by a Gen-Zer to ditch the deep side part, replace your skinny jeans with straight-leg denim and get rid of any T-shirt that says, “But First, Coffee.” And whether you pay much mind to the opinion of 17-year-olds or…
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