Hasta La Creative!

A LEGO revelou um projeto interessante para acelerar seus esforços por um futuro mais sustentável. A empresa desenvolveu um protótipo de peças feito inteiramente com plástico reciclado de garrafas pet. Em média, cada litro de garrafa pode ser transformado em 10 peças 2×4 da LEGO. “O maior desafio para nossa jornada de sustentabilidade é repensar …

Leia LEGO trabalha em peças feitas de plástico reciclado de garrafas pet na íntegra no B9.

Na última terça-feira, 22/06, a UEFA rejeitou o pedido da cidade de Munique para iluminar a Allianz Arena com as cores do arco-íris, símbolo da luta pelos direitos da comunidade LGBTQIA+. O estádio seria iluminado para o jogo da Eurocopa 2020 entre Alemanha x Hungria, como forma de protesto contra uma recente lei aprovada pelo …

Leia UEFA adere às cores do arco-íris, mas mantém veto para o jogo Alemanha x Hungria e diz que “símbolo não é político” na íntegra no B9.

Dove’s tribute to health workers during the pandemic took home its second Cannes Grand Prix this week. The Unilever brand’s “Courage is Beautiful” campaign, which was tipped to win big at the festival, received the Industry Craft Grand Prix. It also won gold in the category. The work, which ran last year early on in…

Wayfair is reminding consumers if they really want to make their house feel like a home, they should redecorate their toddler’s room, bathe their newborn in the kitchen sink and order a new sofa via the Wayfair app for their dog as they bark back in approval. Top Line The ecommerce platform has rolled out…

For anyone who has witnessed Travis Scott virtually tower over Fortnite’s Sweaty Sands Beach while jamming to “Sicko Mode”, this year’s Digital Craft winner may not come as a surprise. Epic Games and the megastar made a serious splash in April of 2020 with “Astronomical” and as of Wednesday morning’s Cannes ceremony, the game developer…

The past year has seen issues of inclusion take center stage. As a mirror of our society, it is important that the global advertising industry joins together to see whether we truly reflect the world around us and, if not, what can we do to bring about change. On June 10, the Advertising Association, Incorporated…

Fictitious life coach guides young homeowners through crowded places in new spots.