Industry leaders use more valuable and impactful Twitter conversations to optimize their creative output and media strategy, and connect with their audiences.
Parker departs after seven-year stint to consult on leadership and diversity issues.
John Legend covers “I Can See Clearly Now” for Vrbo.
Despite some observers’ concerns about holding the Games as scheduled, the network expects to have at least 20 more advertisers than it did during the last Summer Olympics in 2016.
Marca da Unilever, a Degree nessa quinta (24) recebeu o Grand Prix de Innovation do Cannes Lions 2021 por conta de um desodorante da marca pensado para deficientes. A ação criada junto da Wunderman Thompson Latin America foi escolhida pelo design inovador do produto. Batizado de Degree Inclusive, o desodorante foi realizado em consulta com …
Leia Cannes Lions 2021: Desodorante da Degree pensado para deficientes físicos vence GP de Innovation na íntegra no B9.
A Microsoft está preparando uma total repaginação de seu sistema operacional para computadores com o Windows 11, e agora, anunciou uma novidade bastante aguardada pelos usuários. Em breve, alguns aplicativos de Android serão disponibilizados também para desktop. Em evento que ocorreu na manhã desta quinta (24), a empresa apresentou a novidade, que será possível por …
Leia Aplicativos do Android serão lançados para desktop no Windows 11 na íntegra no B9.
Três grandes festivais independentes de música do Brasil se uniram para criar um CryptoPass que funciona como um passe vitalício para as futuras edições do Bananada (Goiânia), No Ar Coquetel Molotov (Recife) e DoSol (Natal). Chamado Atroá, o projeto realizado em parceria com a Phonogram.me propõe usar NFTs na compra de CryptoPasses que darão direito …
Leia Parceria entre festivais Bananada, Coquetel Molotov e DoSol cria NFT que dá passe vitalício aos eventos na íntegra no B9.
Industry leaders use more valuable and impactful Twitter conversations to optimize their creative output and media strategy, and connect with their audiences.
The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing.
A Oreo é mais uma marca a apresentar uma ação especial para celebrar o Mês do Orgulho LGBTQIA+. A marca lançou 5 pacotes de bolachas em cores de diferentes bandeiras que celebram a comunidade LGBTQIA+. A edição limitada OREOiD Pride chega com recheios cremosos representando as cores da bandeira do arco-íris, da bandeira bissexual, da …
Leia Oreo apresenta bolachas arco-íris inspiradas em 5 bandeiras diferentes do Orgulho LGBTQIA+ na íntegra no B9.
Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are…
Mat Baxter is leaving Initiative but staying with the IPG Network, having today been named global chief executive officer at Huge. Baxter moves over from IPG’s Initiative, where he was most recently chairman. In his new role, Baxter will lead the agency of more than 1,200 people across a dozen markets. Baxter takes over from…
The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the…
When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport. Now the brand and Wieden+Kennedy have picked up another shiny trophy as the campaign returned to compete in the Creative Effectiveness category, which honors results achieved…
In its commitment to lower the level of childhood obesity across the U.K., the Government confirmed that it plans on regulating adverts of high fat, salt and sugar foods across TV and online. This will impact spending from some of the biggest brands in the country. The ban follows Government figures that discovered that one…
NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign–its largest ever–to bring tourists back. The ad push comes as many Covid-19 related restrictions are being lifted, increasing numbers of people are becoming fully vaccinated and…
Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared. The first quarter of 2021 kicked off the year strong, growing impressions up 14% over…
The polarizing ‘Crazy Dreams’ campaign from 2018, starring former NFL pro Colin Kaepernick, paid off by winning tons of earned media and boosting its brand value.
Area 23 also won a Pharma Grand Prix for its “Sick Beats” work and was named healthcare agency of the year.
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