Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments–such as Aviation Gin, which he sold to Diageo in 2020 for more than $600 million. This week, the agency itself became an acquisition target, with performance TV platform MNTN adding Maximum Effort Marketing as its…
Britain’s Competition and Markets Authority (CMA) launched a formal investigation into fake reviews carried by Amazon and Google to determine if laws have been broken by “insufficient” action being taken to protect online consumers. The manipulation of reviews can have the ability to impact businesses’ star ratings and raise their prominence in terms of display…
Salty, sweet, Keto-friendly, gluten-free: here are some of the standouts hitting stores soon.
(TrendHunter.com) This DeTomaso Pantera concept has been designed by Daniel Crane of Crane Designs as a modernized version of the iconic vehicle that maintains its original hard-edged wedge shape and more. The…
The show extended its length by 30 minutes, freeing up additional ad space amid unprecedented demand.
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play with will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.
Team Members
Creative Technologist: Sukratti Jain, Paras Juneja
Art Director: Shadab Wajih
Group glad Google ‘internalized’ call by Procter & Gamble’s Pritchard for more time and sets plan for working prototype by early next year.
For several years, The CW used to benefit from streaming viewers in the form of a “Netflix bump” that helped boost the viewership of its shows on linear. Now, the network (which no longer sends its new shows to Netflix) is looking to return the favor–and HBO Max will look to get a linear bump…
Electronics retailer Best Buy is committing to spend at least $1.2 billion with businesses owned by Black, Indigenous and people of color (BIPOC) on everything from the products it places on its shelves to its supply chain and marketing efforts by 2025. “We better serve our customers, employees and communities when there are more diverse…
O Grupo Heineken anuncia um compromisso para neutralizar as emissões de carbono em toda a sua cadeia de valor até 2040. A companhia, que já vem investindo em soluções sustentáveis e, recentemente anunciou a neutralização do carbono até 2023 em sua produção por meio do uso de energias renováveis e eficiência energética, quer ampliar o …
Leia Grupo Heineken anuncia meta de ser carbono neutro no Brasil até 2040 na íntegra no B9.
Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by Adweek. The company is reducing headcount by nearly 60 employees across all departments, and it’s eliminating 45 open positions across SpotX and Magnite, according to the internal note, as part…
Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer Martin Larsson, better known as Rekkles (pronounced “reckless”). Top line Ralph Lauren will partner with G2 Esports, the team that Larsson plays for, outfitting the entire esports team and kicking off a broader…
Between overplayed lines like, “I feel so naked without my mask on,” and that awkward pause before deciding whether it’s acceptable to hug each other again, the return to activities around real people has not been as glamorous as expected for everyone. That’s why eBay is recognizing re-entering non-virtual social circles might require a little…
A Nvidia apresentou um novo Canvas com inteligência Artificial que transforma movimentos simples em belas paisagens. O aplicativo para usuários do Windows permite pintar uma imagem como se estivesse usando o MS Paint e, em seguida, usar a IA para converter o “desenho de criança” em algo de aparência mais realista. Existem algumas opções avançadas …
Leia IA apresentada pela Nvidia transforma “desenhos de criança” em paisagens na íntegra no B9.
Comcast wants visitors to view its Xfinity retail stores as “digital playgrounds” where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they’re off the couch. The experiential campaign, created by IPG’s Elephant, is currently running at 472 of the company’s 540 retail outlets through July…
Demand for condoms has declined following orders to shelter in place. There was “a lot less sex in the second quarter” of 2020, Matthew Farrell, CEO of Church & Dwight, the maker of Trojan condoms, said during a company presentation in September. As restrictions ease across the country, however, revenue is returning to the category….
In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was certain to be hotly contested. The newly introduced category aims to recognize the important work that organizations have done as they make their mark on the world and to celebrate the creativity that…
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