Jun
25
Watch the newest commercials from Wayfair, Paycom, Grubhub and more
Posted in: UncategorizedPaycom wants you to know that its HR and payroll software can help streamline vacation requests.
Jun
25
Using chocolate to cope with Cannes FOMO: Agency Brief
Posted in: UncategorizedAlso MLB strikes deal with its first crypto partner and Ashley HomeStore taps Kettle for creative.
Jun
25
Essity, Burger King, AMV BBDO, FCB, W+K and WPP among Cannes Lions top winners
Posted in: UncategorizedThe Cannes Lions virtual festival closes with honors going to the most awarded companies
Jun
25
Kanye West processa Walmart por vender réplicas do Yeezy
Posted in: Uncategorized
A marca Yeezy, do rapper Kanye West, é uma das mais valiosas do segmento, mas também uma das mais pirateadas. Os tênis são tão procurados, que ao que parece, até o Walmart tem suas próprias réplicas, e tem lucrado bastante vendendo modelos idênticos ao Yeezy Foam Runners. Kanye não gostou nada disso, e decidiu processar …
Leia Kanye West processa Walmart por vender réplicas do Yeezy na íntegra no B9.
Jun
25
Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
Posted in: UncategorizedKicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google’s updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Google’s Privacy Sandbox proposals are designed by committee so an element of iteration…
Jun
25
Facebook’s Pride Month digital video push by the numbers: Datacenter Weekly
Posted in: UncategorizedPlus: The cookie remains on the menu (for now), plus the Olympics and BET Awards ad surge.
Jun
25
TikTok Fans to Choose Next Color for Gap’s Iconic Logo Hoodie
Posted in: UncategorizedIf it’s hot on TikTok, it’s worth acting upon. That strategy is being used by Gap, as its TikTok followers will choose the next color for its iconic logo hoodie, to be released this fall. Gap global head of marketing Mary Alderete told Adweek the spark for this idea was lit last September or October,…
Jun
25
The British Ad Industry’s Fight Over HFSS Digital Ban Isn’t Over
Posted in: Uncategorized‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. The news of the high fat, salt and sugar (HFSS) foods online ad ban has grabbed front-page headlines, made a splash and–on…
Jun
25
TikTok: How to Turn a Personal Account Into a Business Account
Posted in: UncategorizedTikTok users with business accounts have access to features that aren’t available to everyone, such as the ability to add a website URL to their profile. If you already have a personal TikTok account and you want to turn it into a business account, our guide will show you how this is done. Note: These…
Jun
25
Why Advertisers Were Right to Boycott New British Channel GB News
Posted in: UncategorizedTop brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Unfortunately, a number of high-profile brands including Ikea, Grolsch beer, Nivea and cider maker Kopparberg, only made this decision after receiving complaints across social media from vocal customers objecting to their apparent…
Jun
25
Why Google's delay of the death of the cookie is dividing the advertising industry
Posted in: UncategorizedMondeléz and AB InBev say time is wasting to find alternatives, but ad tech companies welcome relief.
Jun
25
Publicis WW Mexico takes Grand Prix for Good at Cannes with voices of murdered journalists
Posted in: UncategorizedThe work for charity Propuesta Cívica used deepfake technology to resurrect reporters killed during investigations.
Jun
25
Reino Unido vai investigar Amazon e Google por permitir avaliações falsas
Posted in: Uncategorized
Duas das maiores empresas do mundo, o Amazon e o Google, estão sendo investigados no Reino Unido pela CMA, o órgão britânico que analisa mercados e competição. As duas companhias possivelmente não protegeram devidamente os clientes de suas plataformas de avaliações falsas de produtos, o que pode levar o público a comprar produtos de qualidade …
Leia Reino Unido vai investigar Amazon e Google por permitir avaliações falsas na íntegra no B9.
Jun
25
Pizza Hut Becomes Official Marketing Partner, Pizza of Twitch Rivals
Posted in: UncategorizedPizza Hut is adding some extra toppings to its sponsorship of the Friday Night Bites series on Twitch by becoming the newest official marketing partner and official pizza of Twitch Rivals in North America. A monthly celebrity game night and pizza party on Twitch Rivals will bring celebrities, influencers and professional gamers into the same…
Jun
25
Here Are the 7 Groundbreaking Campaigns That Won Cannes’ 2021 Titanium Lions
Posted in: UncategorizedLaunched by Cannes Lions in 2003 as a way of honoring creative marketing that transcends traditional categories, the Titanium Lion has become one of the industry’s most sought-after awards. The reason is simple: Every innovative marketer aspires to create work so groundbreaking, it can’t fit easily into any box. This year’s Titanium Lion winners include…
Jun
25
TikTok for Business: How to Add an Email Address to Your Profile
Posted in: UncategorizedTikTok for Business users have the option to add an email address to their profile so that visitors can contact them outside of the TikTok application. Our guide will show you how to add an email address to your TikTok for Business profile. Note: These screenshots were captured in the TikTok app on iOS. Step…
Jun
25
Cannes Lions Titanium Grand Prix goes to Libresse '#WombPainStories' from AMV BBDO
Posted in: UncategorizedOther Cannes Lions Titanium honors awarded to Corona, Burger King, City of Chicago, Diesel and Michelob Ultra.
Jun
25
Starbucks ‘I Am’ wins Cannes Glass Lion for Change Grand Prix
Posted in: UncategorizedCampaign by VMLY&R Brazil allowed transgender people to change names legally in a cafe.
Jun
25
Richard J. Meislin, Times Editor and Web Journalism Pioneer, Dies at 68
Posted in: UncategorizedHe was both a computer whiz and an accomplished newsman when he began prodding colleagues and the newspaper itself to begin adapting to the online world.
Jun
25
Cannes Lions 2021: Libresse confirma favoritismo e vence GP de Titanium com “Womb Stories”
Posted in: Uncategorized
Deu a lógica no Cannes Lions 2021. Depois de vencer os Grand Prix de Health, Film Craft e Film durante a semana, a campanha “Womb Stories” da Libresse superou os feitos da “antecessora” “Viva La Vulva” e faturou o GP de Titanium no festival. Lançada em julho do ano passado e preparada pela AMV BBDO …
Leia Cannes Lions 2021: Libresse confirma favoritismo e vence GP de Titanium com “Womb Stories” na íntegra no B9.
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