Hasta La Creative!

To make every interaction with its clients sweet & simple, the Creative Zone advertising agency launched a new feature on their website where its clients can easily submit an online quotation request and then enjoy their first agency/client privilege, a delicious package of real crunchy cookies, delivered directly to their office as a “thank you for considering our services” gift.

Hardcore denim. The BVB Edition ’21 – In the new G-Star RAW x BVB campaign, Dortmund kickers Roman Bürki, Emre Can, Mahmoud Dahoud, Thomas Delaney, Thomas Meunier and Marcel Schmelzer present pieces of the current G-Star RAW Hardcore Denim Campaign. The city of Dortmund is their playfield, the uniform Hardcore Denim.

The game is on in a fascinating journey through the exciting world of G-Star RAW x BVB, via an enormous pinball machine.?

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable – a sheep farm in Garston, New Zealand.

Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.

DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’.

“The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.”