Pesquisa mostra que audiência do Instagram já é 35% maior do que a do Facebook

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Um estudo inédito realizado pela Socialbakers revela que o Instagram ampliou sua liderança sobre o Facebook durante a pandemia. De acordo com o levantamento mundial, o público no Instagram já é 34,7% maior que na primeira rede social de Mark Zuckerberg, uma vantagem que representa 28% a mais que no primeiro trimestre de 2020. Além disso, …

Leia Pesquisa mostra que audiência do Instagram já é 35% maior do que a do Facebook na íntegra no B9.

Moeda digital do Facebook abandona planos globais e vai focar uso nos EUA

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Anunciado em 2019 como próximo grande passo do Facebook, a moeda digital de Mark Zuckerberg já passou por suficientes poucas e boas para não apenas mudar de nome – de Libra para Diem – como também reduzir suas expectativas sobre o tipo de transformação que busca implementar no mercado. A Diem Association anunciou nesta quinta …

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Nextdoor, GlobalWebIndex Examine How Pandemic Changed Spending Habits

As more and more people in the U.S. receive the Covid-19 vaccine, more businesses reopen and people begin planning vacations, neighborhood social network Nextdoor teamed up with GlobalWebIndex to study how the pandemic affected people’s finance and spending habits. Nextdoor and GWI found that people bought more electronics, furniture and healthcare items in 2020, but…

The&Partnership Hires North American CCO From Grey

The&Partnership’s latest addition is a creative leader who has led work for clients like P&G and Walgreens. The agency named former Grey New York executive creative director Hannah Fishman as chief creative officer for North America, responsible for overseeing all creative efforts across the U.S. and Canada for the WPP-backed shop. As CCO, North America,…

LeBron James Imagines Another Life for Himself in First Ad for Mountain Dew’s Rise Energy

Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew’s new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola. Today, the brand is debuting its first spot starring the NBA superstar. In a 60-second commercial from TBWAChiatDay N.Y….

Discover taps TBWAChiatDay as lead creative agency

Discover Financial Services is moving lead status for its creative account to TBWAChiatDay LA after working with Grey New York in that capacity for 15 months.

Andrea Diquez, Saatchi & Saatchi's New York CEO, decamps to DDB Chicago

Diquez will also be leaving her position as CEO of Woven, Procter & Gamble’s multi-agency shop.

Bob Dylan ganha museu com mais de 100 mil itens, incluindo gravações inéditas

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A cidade de Tulsa, Oklahoma (EUA) vai ganhar um museu dedicado a Bob Dylan. Com inauguração prevista para o dia 10 de maio de 2022, o Bob Dylan Center contará com uma coleção de arquivos com mais de 100 mil itens, incluindo manuscritos de canções, fotografias, vídeos raros e até gravações inéditas de Dylan, como …

Leia Bob Dylan ganha museu com mais de 100 mil itens, incluindo gravações inéditas na íntegra no B9.

Próximo projeto de Bong Joon-ho será animação ambientada no oceano

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Depois de fazer história no Oscar ao sair com um punhado de estatuetas graças a seu filme “Parasita”, Bong Joon-ho teve seu nome envolvido em diversos projetos para cinema e televisão. Agora, o cineasta sul-coreano está ligado a uma animação ambientada no oceano profundo. Segundo o The Film Stage, o filme será feito inteiramente em …

Leia Próximo projeto de Bong Joon-ho será animação ambientada no oceano na íntegra no B9.

Instagram: How to Add Your Pronouns to Your Profile

Instagram recently added a field to users’ profiles that allows them to share their pronouns with the community. Our guide will show you how to do this. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile, tap “Edit Profile.” Step 2: Tap “Pronouns.” Step 3: Type one…

NFL to Discuss 2021 Schedule on Twitter Spaces

The National Football League revealed its 2021 schedule Wednesday night, and the league is turning to Twitter Spaces to discuss that schedule Thursday night (May 13). Kay Adams from Good Morning Football will host a 30-minute conversation on the social network’s audio feature at 8 p.m. ET, joined by Scott Hanson, Ian Rapoport and other…

Instagram: How to Change Who Can See Your Pronouns

Instagram recently introduced the ability for users to add their pronouns to their profiles. By default, when someone adds their pronouns to their profile, everyone on Instagram will be able to see them. However, users have the option to only allow their followers to see this information. Our guide will show you how to change…

As Pubs Reopen, Guinness’ Ad Brilliantly Highlights Everything That Made Fans Crave a Pint

Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening. The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a…

Impacto ambiental da Bitcoin faz Tesla voltar atrás e suspender pagamentos com a criptomoeda

SpaceX owner and Tesla CEO Elon Musk listens during a conversation with legendary game designer Todd Howard at the E3 gaming convention in Los Angeles

Não deu nem dois meses que a Tesla começou a aceitar pagamentos em Bitcoin e a companhia já repensou a ideia. No fim da última quarta (12), o CEO Elon Musk confirmou que a fabricante suspendeu a modalidade esta semana por conta de preocupações com o que define como “o uso crescente e rápido de …

Leia Impacto ambiental da Bitcoin faz Tesla voltar atrás e suspender pagamentos com a criptomoeda na íntegra no B9.

Sony já trabalha em 25 novos jogos para o PlayStation 5

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A Sony está com 25 jogos em desenvolvimento para serem lançados em seu console de última geração, o PlayStation 5. Em entrevista ao Wired, o chefe do PlayStation Studio, Hermen Hulst, afirmou ainda que metade desses títulos não são sequências ou derivados, mas jogos originais e com personagens e histórias inéditas. Até o momento, o …

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Pandemic Pet Boom Drives Group Nine Media’s Ad Comeback

Feel-good pet-focused Group Nine Media vertical The Dodo is reaping the twin benefits of the pandemic pet boom and advertisers’ loosening budgets. For the first quarter of 2021, Group Nine Media’s digital direct ad sales grew 34% compared with the same time period the year before. The company didn’t share specific numbers. But as ad…

Former Quibi Shows, Rebranded as Roku Originals, Will Debut May 20 on Roku

You can finally watch Quibi content the way it was never meant to be viewed–on the big screen–when those shows, now rebranded as Roku Originals, come to The Roku Channel on May 20. Not all of the 75 series Roku acquired from the short-lived Quibi in January will be immediately available on the platform. For…

NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

For years, NBCUniversal’s advertising and partnerships teams have talked about how well advertising works on consumers. This year, ahead of a busier and far more predictable upfront season than a year ago, the group is offering new ad formats that it hopes can also assist advertisers’ broadening needs. Ahead of the company’s Monday afternoon presentation…

‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era

Communities around the country are slowly reopening, but the trauma of the past year’s global pandemic is likely to linger even as quarantine lifts, especially for young people whose anxiety levels skyrocketed under lockdown. Sandy Hook Promise, a nonprofit group with a mission to prevent school shootings, has created a new series of PSAs that…

Walmart Acquires Fitting Room Tech Zeekit

Retail giant Walmart has acquired virtual fitting room platform Zeekit. Terms of the deal were not disclosed. “Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online–understanding fit and how an item will actually look on you,” said Denise Incandela, evp of apparel and private…