On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year….
This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to “normal,” the question that many brand leaders are asking themselves–how do we keep this momentum going and leverage this year’s ingenuity and strategic learnings rather than file them away and return to playing it safe? For major…
In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence. Fashion designer Phillip Lim, who worked with GoFundMe CMO Musa Tariq to create the fund, spoke to the non-profit Asia Society about bringing awareness to this violence–and the importance…
Diem Association, the digital payments and cryptocurrency project spearheaded by Facebook, pivoted once again, revealing a partnership between its wholly owned U.S. subsidiary, Diem Networks U.S., and Silvergate Capital, under which the latter will be the exclusive issuer of a Diem stablecoin tied to the U.S. dollar, as well as a shift in its operations…
Authorities have detained journalists without charges and revoked the accreditation of a reporter for The New York Times.
A cervejaria Lagunitas lança a iniciativa “Onde está meu dog?”, que visa promover o reencontro entre cães desaparecidos e seus tutores. As pessoas da cidade de São Paulo que derem falta de seu cachorro podem cadastrar informações e enviar fotos do pet perdido no perfil da marca no Instagram ou no Facebook para que a …
Leia Lagunitas lança iniciativa para ajudar cães perdidos a voltarem para seus donos na íntegra no B9.
Demorou alguns adiamentos, mas a reunião do elenco de “Friends” enfim vai acontecer. A WarnerMedia anunciou nesta quinta (13) que o programa, uma transmissão da conversa com os três atores e três atrizes titulares da sitcom dos anos 90 e 2000, será lançado no catálogo do HBO Max no próximo dia 27 de maio. A …
Leia HBO Max marca para 27 de maio a reunião especial do elenco de “Friends” na íntegra no B9.
O maior torneio esportivo do calendário europeu e um dos de maior audiência no esporte mundial, a Liga dos Campeões da Europa, terá público reduzido em sua final. A UEFA determinou que a final do dia 29 de maio acontecerá no Estádio do Dragão, em Portugal, e terá um público de 12 mil pessoas, dividido …
Leia Final da Liga dos Campeões terá público “reduzido” de 12 mil pessoas na íntegra no B9.
A Sony anunciou dois novos modelos para o DualSense, o controle do console de última geração da empresa, o PlayStation 5. O primeiro, batizado de Cosmic Red, tem seu corpo predominantemente vermelho, mas com uma parte preta na parte de baixo. O segundo, Midnight Black, é totalmente preto, bem parecido com os controles das gerações …
Leia Sony anuncia dois novos modelos do DualSense na íntegra no B9.
HBO Max’s long-awaited Friends Reunion special, which was delayed for a full year due to the Covid-19 pandemic, finally has a release date. Friends: The Reunion, an unscripted special celebrating the long-running sitcom featuring the show’s ensemble cast of Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer will arrive May…
TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through June 13 as part of a multifaceted campaign that will include: In-feed confidence-boosting public-service announcements on the video creation platform. A hub offering tips on how…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jim Habig, global head of business marketing at Pinterest, shares his strategies for connecting an international team with a multimarket focus. ‘Show me global’ A lovely side effect of writing…
Half a year in the making, it’s probably the only event where you’ll find Big Freedia and H.E.R. sharing a bill with Mark Cuban, Dr. Anthony Fauci, Tig Notaro and Condoleeza Rice. This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with…
Wieden+Kennedy recently announced its London-based agency stalwart Neil Christie, most recently its director of growth markets, would leave after 17 years. Don’t call it a retirement, the agency world veteran says. Christie is shifting to education to study literature at King’s College in London, saying he was looking to do something completely different: “I had…
A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That’s according to a wide-ranging new survey from Snap and Deloitte that looked at how quarantine conditions have supercharged adoption of augmented reality…
The hoops star kicks off his big PepsiCo endorsement deal by pitching Mtn Dew Rise Energy for morning drinking.
A Disney não estava brincando quando disse que tomaria as decisões “caso a caso” em torno da distribuição de seus próximos lançamentos. Em suas redes sociais nesta quinta (13), horas antes da reunião da companhia com seus acionistas, Dwayne Johnson confirmou que “Jungle Cruise” é o mais novo filme do estúdio que vai apelar ao …
Leia Mais um: “Jungle Cruise” segue caminho de “Viúva-Negra” e estreia ao mesmo tempo nos cinemas e no Disney+ na íntegra no B9.
The latest quarterly update to LinkedIn Sales Navigator includes several enhancements aimed at helping users mine new opportunities from their current relationships. Enterprise Edition users now have access to Champions List, a list of contacts who were previously involved in deals that were closed or won and have since moved on to other target accounts….
A new study by Pew Research Center found that mentions of Asian Americans on social media by members of Congress rose dramatically in 2020, with that trend continuing into the early stages of this year. Pew analyzed every Facebook post and tweet created by every voting member of Congress between Jan. 1, 2016, and April…
Editor’s Note: It’s Asian Pacific American Heritage Month again, and this year, it feels different. It feels like we can own our voice. So we speak, in all our varied capacities and capabilities. We commissioned powerful illustrations, words, a video diary and a self-portrait from a multitalented media buyer turned artist, a memorable copywriter, a…
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