Oct
01
New Ford CEO Jim Farley makes CMO switch on his first day on the job
Posted in: UncategorizedThe automaker plans to replace Joy Falotico with a marketer from outside of Ford.
Oct
01
Leaders With Disabilities Urge Brands and Agencies to ‘Let Us Tell Own Stories’
Posted in: Uncategorized“Ask questions. Don’t make assumptions. Let us tell the stories of our lived experiences.” This advice from Becky Kekula, director of the Disability Equality Index at Disability:IN, echoed across panelists during Wednesday’s Disability Inclusion Summit. The event is part of Adweek’s ongoing DEI series, with past events featuring Black leaders sharing how they are coping…
Oct
01
Pinterest Ramps Up Efforts to Keep Culturally Inappropriate Halloween Costumes Off Its Platform
Posted in: UncategorizedPinterest is taking steps to keep Halloween culturally appropriate on its platform. A policy banning advertising of culturally inappropriate costumes has been in place since 2016, and Pinterest is bolstering it with new actions to reinforce the belief that cultures are not costumes. When Pinners search for Halloween costumes, the results will include a prominent…
Oct
01
Online Shopping Set to Surge This Holiday Season
Posted in: UncategorizedOnline sales have skyrocketed in the past year thanks, in part, to people purchasing goods they didn’t previously consider buying on the web prior to the pandemic, such as groceries and household essentials. Driven by this rapid rate of adoption, CRM leader Salesforce forecasts that ecommerce’s footprint will double this holiday season, accounting for 30%…
Oct
01
Here’s How Google’s $1 Billion Investment in Publishers Will Work
Posted in: UncategorizedGoogle is committing to giving publishers $1 billion to create and curate content for a new product the company is calling Google News Showcase. The move comes amid long-simmering tension between Big Tech and media organizations. Publishers argue they aren’t properly compensated for their premium coverage which appears in Google search and Google News. In…
Oct
01
How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity
Posted in: UncategorizedHow do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]
The post How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity appeared first on Adpulp.
Oct
01
Com Starlink, SpaceX oferece internet em áreas afetadas por incêndios florestais na Califórnia
Posted in: Uncategorized
Diante dos incêndios florestais que atingem a Califórnia, a SpaceX de Elon Musk está oferecendo internet banda larga de forma gratuita através da Starlink, a fim de ajudar as pessoas afetadas na região. Os incêndios florestais no norte da Califórnia afetaram cerca de 80% das casas em uma cidade chamada Malden. É nesse região que …
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Oct
01
Além de transcrever, Recorder do Google agora também edita arquivos de áudio
Posted in: Uncategorized
Em meio à centena de novidades divulgadas pelo Google durante o “Launch Night In” na tarde da última quarta (30), saiu meio discreto a notícia de uma nova atualização do Recorder que provavelmente vai ajudar muito quem lida com arquivos de áudio no cotidiano da profissão. O aplicativo de gravação e transcrição vai passar a …
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Oct
01
Borat quer dar um presente a Mike Pence no trailer de “Borat: Subsequent Moviefilm”
Posted in: Uncategorized
Não deu nem 48 horas que o segundo “Borat” foi confirmado que a continuação do filme de 2006 já ganhou o seu primeiro trailer na manhã desta quinta-feira (1). E se o três minutos de material divulgado estão corretos, a trama de “Borat: Subsequent Moviefilm” promete levar o jornalista mais sem noção do Cazaquistão ao …
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Oct
01
TransUnion to Buy Tru Optik
Posted in: UncategorizedTransUnion, the country’s third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million. TransUnion participated in a $10 million funding round in Tru Optik in April 2019. Now the credit reporter is buying Tru Optik to capitalize on the rise of streaming media, especially…
Oct
01
We Need More Diverse Strategy Lists With Women and People of Color
Posted in: UncategorizedLast year, a deck of essential strategy books compiled by a handful of independent strategists, surfaced on LinkedIn. I dug in, eager to soak up recommendations from strategists I admired–who happened to be white and male. But my anticipation soon gave way to dismay and anger. In the entire list of over 20 books, there…
Oct
01
Welcome to Hell; Dun Dun Doldrums: Wednesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Airbnb Welcomes You to Hell Airbnb is inviting people to…
Oct
01
The 4A's protests Trump's diversity training ban, and debate viewership down: Thursday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Oct
01
How the CMO role is changing—in some cases for the worse
Posted in: UncategorizedLisa Mann, a former CPG marketer who recently joined an executive search firm, joins our latest “Ad Lib” podcast to discuss the evolving chief marketer role and how candidates can put themselves in the best position.
Oct
01
Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween
Posted in: UncategorizedHalloween is supposed to inspire fear–but not among the candy-makers who supply the treats. With the nation still in the midst of a pandemic, Mars Wrigley plans to take one of the season’s most beloved traditions online this year. Today, the company behind M&M’s, Snickers and Skittles unveiled an app called Treat Town, which lets…
Oct
01
What Facebook's low-key CMO choice says about its future
Posted in: UncategorizedWhy the social network replaced a rock-star marketer, Antonio Lucio, with a numbers nerd, Alex Schultz.
Oct
01
So you were hired during the pandemic. Now what?
Posted in: UncategorizedThese executives survived the Zoom job interview, but haven’t met their teams in person and still don’t know the office layout.
Oct
01
Jim Murray, a Top Whiskey Critic, Faces Accusations of Sexism
Posted in: UncategorizedSeveral distillers and retailers have severed ties to the British writer, after complaints surfaced about the treatment of women in his books and at events.
Oct
01
ID Comms acquires media auditing firm founded by former Ebiquity North America CEO
Posted in: UncategorizedPJL Media’s PJ Leary becomes global CEO of the consultancy’s media assurance division.
Oct
01
Glassdoor Rolls Out New Features to Rate Companies on Diversity, Equity and Inclusion
Posted in: UncategorizedJob insights platform Glassdoor rolled out three new features Wednesday aimed at giving its users a clearer picture of diversity, equity and inclusion at companies they are searching. The Harris Poll conducted a survey for Glassdoor of job seekers and employees to learn more about their perceptions of diversity, equity and inclusion in the workplace,…
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