Hasta La Creative!

Naylor discusses ad innovation, the push for DTC dollars, and starting a new job in the pandemic.

O príncipe William, membro da família real britânica, lançou o Earthshot Prize, novo prêmio ambiental que tem como missão incentivar mudanças e contribuir para a recuperação do planeta nos próximos dez anos. O lançamento é a culminação de um projeto de dois anos de William e da Fundação Real do Duque e da Duquesa de …

O post Príncipe William lança prêmio ambiental de 50 milhões de libras apareceu primeiro em B9.

In the COVID era, the workforce is facing an economy in which training and stretching skill sets could mean the difference between getting, keeping or losing a job. Facebook Blueprint Virtual Instructor-Led Training offers marketers all over the world a deep dive into specific marketing products and solutions.

International Creative Management Partners, one of the world’s big four talent agencies, will partner with a leading soccer agent in its effort to expand into sports.

Sempre na busca para elucidar a elegância e o caráter transformativo de seus produtos nos lares do público, a IKEA esta semana lançou um novo comercial no Canadá que praticamente leva ao pé da letra o valor da marca. Batizado de “Scrap du Soleil”, o anúncio transforma a cozinha de um casal em parte de …

O post Comercial da IKEA transforma itens da cozinha em elementos de um grande balé apareceu primeiro em B9.

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In a matter of months, the pandemic has transformed the way we communicate, where we conduct business, the technology we use and how we juggle home and work life. Every Thursday, Ad Age looks at how these changes are impacting our professional lives.

Covered California, the first and largest state health insurance marketplace in the country, has named San Francisco independent agency Duncan Channon its creative and media agency of record. The five-year contract is worth around $400 million. Duncan Channon will be responsible for developing creative campaigns to convince Californians to sign up for Covered California healthcare…

Like an estimated 638,000 other corporations out there, Cole Haan uses the instant-messaging app Slack to do what it does–which, since 1928, has been designing stylish footwear suitable for the office. Of course, many white-collar professionals have been absent from the office for a good six months now, a fact that’s been a kick in…

For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside the salad and pasta, they toss in a few arabesques and flying leaps. In its latest ad from longtime agency Rethink, Ikea Canada mixes classical…

While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and…