InfoSum has raised $15.1 million in a funding round led by Upfront Ventures and IA Ventures as the VC outfits attempt to capitalize on shifting privacy requirements in the marketing industry. Also participating in the round were Ascential, the owner of MediaLink and organizer of the Cannes Lions Festival of Creativity; Akami; AT&T’s Xandr; Experian…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Controversial Product Listings Continue to Plague Amazon Amazon has a…
(TrendHunter.com) These August 2020 interactive trends range from never-ending music videos to immersive AR wine labels.
Standouts include Twenty One Pilots’ music video for its Level of Concern single. The…
(TrendHunter.com) Face coverings are essential for healthcare workers but have also become such for all consumers in the midst of the COVID-19 pandemic, so the ‘SEEUS95’ face mask has been developed in…
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| THE ORIGINAL? DCK + Futah “Safe spot towels” – July 2020 Source : NIT (July 24th) Watch the case study film Agency : Bar Ogilvy (Portugal) |
LESS ORIGINAL Magnum “Keep the distance towels” – August 2020 Source : AdAge (August 17th) Watch the case study film Agency : LOLA MullenLowe Madrid (Spain) |
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Plus, a top Facebook VP resigns, TikTok sale is up against the clock and McDonald’s calls out ex-CEO.
Michaels, North America’s largest arts and crafts retailer found itself losing market share to competitors that leaned on cost and convenience. The business needed to transform from a transactional brand driven by promotions, to a bold brand for creatives who wanted more than coupons from faceless online superstores.
We knew that Michaels was uniquely positioned to support Makers, who loved to create but lacked any champion or spotlight they deserved. Instead of just highlighting prices alone like its competitors, we saw an opportunity for Michaels to turn the spotlight toward the Makers who transform supplies into one-of-a-kind, amazing pieces of artwork.
Under the tagline ‘Made By You,’ R/GA Austin created a holistic brand platform centered around Makers. A new design system driven by attributed Maker art rolled out across stores, the website, print ads, social/digital, coupons, and more. The entire launch was created with real Makers in their real spaces, using Michaels broad outreach to benefit Makers.
To ensure audiences received relevant and inspirational content based on their niche interests, the work was tailored to specific categories including fine art, jewelry, paper crafting and more.
The platform transformed Michaels communication from the bottom up, because supplies are just supplies until they get into the glitter-dusted hands of a Maker with an idea.
In times of covid 19 people get paranoid when it comes to touching things in public. Unless it´s about the McDonald´s App. The perfect way for contactless mobile order and pay. You can touch this!
This global TV, print and digital campaign by Fold7 is part of the ‘Good Taste with a Twist’ campaign. The 30” film, directed by Stink’s Wolfberg, introduces us to ‘Le Bar Blanc’, immersing us in a world of playful French elegance where surprising things happen. From a French Bulldog jazz vocalist to a table that corkscrews into the air for a spectacular view over Paris, in this lively bar, there is always a twist.
Diagnosing depression, using cartoons as interaction.
Walmart’s highly anticipated Walmart+ membership program officially has a launch date: Sept. 15. Walmart+ will be $98 a year, or $12.95 a month, and comes with a complimentary 15-day trial. That means it’s slightly more affordable than Amazon’s 15-year-old Prime program, which is $119 annually, or $12.99 monthly. Walmart+ perks include free delivery of more…
The move, a response to pressure to pay publishers when their stories are posted on the social network, could add to internet silos springing up around the world.
LONDON–When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48 second spot, the screen is almost entirely black. But the darkness is deliberate and soon gives way to inspiring…
China’s new export rules, which could delay or scuttle a sale of TikTok, have further turned giant companies into pawns in a geopolitical struggle.
Daniel Thompson, an editor at The Kenosha News, resigned over a headline that highlighted a speaker who made a threat during a peaceful protest.
Charged with creating an animated mystery series, Mr. Ruby and his writing partner, Ken Spears, came up with a show that endures more than 50 years later.
Isobar U.S. CEO Deb Boyda will step down from her current role and leave the broader Dentsu Aegis Network holding company in March 2021 to pursue consultation and board work and spend more time with her family. “Deb has been a strong leader for Isobar, stabilizing the business and beginning the transformation necessary to rebalance…
According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they’re stashing away their snacks in the hopes that their homeschooled children won’t find them. To help out moms that just want to keep their chips to themselves, Lay’s designed an unsuspecting hollow book to conceal the bags of chips. The titles for…
NBA legend Dwyane Wade, considering his next move after retiring from the Miami Heat in 2019, decided to help marketers connect with diverse audiences. Doing so would fill a void he identified from years of firsthand experience with brand partnerships during his storied playing career. Wade launched CAA AMP in January to serve as a…
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