Sep
03
McDonald’s adds Travis Scott to its menu as part of month-long partnership
Posted in: UncategorizedThe rapper is the first celebrity since Michael Jordan to be featured on the fast food giant’s menu.
Sep
03
‘Black Love’ Keeps It Simple: Honesty, not Antics
Posted in: UncategorizedThe documentary-style reality series maintains its focus on Black lives and relationships while avoiding typical reality TV stunts.
Sep
03
The Umbrella Academy, Shameless Top Most-Watched Streaming Shows
Posted in: UncategorizedKey Insight: While Netflix’s Umbrella Academy drove viewership, most of the other most-watched series are older library titles. Netflix U.S. subscribers watched more than 3 billion minutes of the Netflix original series The Umbrella Academy during the first full week of August, according to new viewership data from Nielsen. Beginning today, the measurement company has…
Sep
03
VMLY&R Names Chief Integration Officer, Establishes Transformation Initiative
Posted in: UncategorizedVMLY&R has promoted Myron King to chief integration officer. In the new role, King will be responsible for leading the organizational design and cultural integration strategy for North American clients, which encompasses overseeing the integration of core agency capabilities for new and existing clients across the region for the agency, which resulted from WPP’s merger…
Sep
03
No Dia da Amazônia, Natura faz projeção visual de incêndio em árvores do Ibirapuera
Posted in: Uncategorized
No próximo sábado 05/09, uma simulação de incêndio tomará conta do parque do Ibirapuera, um dos cartões postais de São Paulo e patrimônio histórico da capital. Simultaneamente à queimada no parque, grandes árvores serão projetadas nas fachadas dos edifícios da cidade. As intervenções visuais buscam chamar atenção para o impacto climático que ameaça o planeta …
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Sep
03
Depois de “Apocalypse Now”, “O Poderoso Chefão III” ganha nova versão do diretor
Posted in: Uncategorized
O ano é 2020, mas parece que estamos de novo no começo dos anos 2000 com tanta versão do diretor sendo anunciada e lançada. Não apenas porque o “Snyder Cut” de “Liga da Justiça” vai acontecer e Sylvester Stallone está remontando “Rocky IV”, mas ninguém menos que Francis Ford Coppola anda bastante ativo no ofício …
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Sep
03
Apple’s New Ad Champions Privacy by Reminding Us About Everything We’d Rather Keep Quiet
Posted in: UncategorizedSome of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings of info we like to keep quiet in its new ad from TBWAMedia Arts Lab, which creates a satirical world in which people loudly broadcast…
Sep
03
Pinterest Won’t Run Ads Next to Election-Related Content
Posted in: UncategorizedAhead of the U.S. elections this November, Pinterest is making some changes to boost civic engagement on its platform and tightening its policies on political ads. The company will not run ads against election-related search terms to “help ensure there’s a lower risk of ads appearing next to content that’s not inspiring (and therefore less…
Sep
03
Em nova campanha, Apple critica Google sobre segurança e privacidade
Posted in: Uncategorized
O novo anúncio da Apple para o iPhone alfineta de forma velada os recursos de segurança e privacidade de smartphones Android. A empresa ainda aborda a mesma questão sobre segurança no Chrome, navegador também do Google. O anúncio de um minuto apresenta uma série de cenários mostrando como a Apple mantém os dados dos usuários …
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Sep
03
Netflix anuncia minissérie ficcional sobre Ayrton Senna
Posted in: Uncategorized
A vida do piloto brasileiro Ayrton Senna, tricampeão da Fórmula 1, vai ganhar uma minissérie ficcional de drama pela Netflix. A obra, feita em parceria entre a empresa americana e a família Senna, é baseada na vida de Senna e contará sua história ao longo de oito episódios. “O projeto dará aos fãs a chance …
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Sep
03
TikTok opens marketing partner program to spark innovation in advertising
Posted in: UncategorizedEven though its standing in U.S. is shaky, video-sharing app proceeds with developing ad platform.
Sep
03
Facebook will block new political ads a week before Election Day
Posted in: UncategorizedThe social network also plans to remove a wider swath of misleading posts.
Sep
03
Coca-Cola names ex-Reebok exec Melanie Boulden to lead North American marketing
Posted in: UncategorizedBoulden, who joined the beverage giant a year ago, brings a valuable outside perspective.
Sep
03
What This Agency Dad Learned From His Daughter During the Covid-19 Crisis
Posted in: UncategorizedIn case you missed it–that was summer. You didn’t do much, and you didn’t go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house–and because it was summer, occasionally on the back patio. Seriously, I could swear…
Sep
03
Anheuser-Busch Brings Back Its 38-Year-Old Ad Slogan to Promote Responsible Drinking
Posted in: UncategorizedIn a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe. The minute-long ad opens with a bar manager explaining that while she’s asking a lot of…
Sep
03
Nintendo anuncia “Super Mario Bros. 35”, o battle royale do Mario
Posted in: Uncategorized
A Nintendo anunciou nesta quinta (3) uma nova versão do icônico “Super Mario Bros.” que leva o jogo para uma das principais tendências atuais do mercado: o battle royale. Intitulado “Super Mario Bros. 35”, a produção transforma o formato clássico do game em uma grande disputa de 35 pessoas, no qual todos lutam para terminar …
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Sep
03
Walmart’s top holiday toys will be marketed to exhausted parents
Posted in: UncategorizedRetailer’s list of hot toys is a stark reminder that we’re still in the middle of a pandemic.
Sep
03
Frito-Lay Kicks Off NFL Season With Some Christmas Joy
Posted in: UncategorizedKey Insights: The snack brand is using Christmas to bring a familiar feeling shared by many to an unfamiliar year. People seem done with 2020, as other brands have also used the winter holiday season in recent marketing stunts. With the new NFL season scheduled to kick off next week following a canceled preseason, Frito-Lay…
Sep
03
Instagram: How to Add Stickers to Reels
Posted in: UncategorizedInstagram recently debuted Reels, a feature that allows users to record and share 15-second videos containing one or more clips. Once you record your Reels video, you have the option to decorate it with one or more stickers before sharing it. Our guide will show you how this is done. Note: These screenshots were captured…
Sep
03
Facebook vai parar de exibir anúncios políticos nos Estados Unidos uma semana antes das eleições
Posted in: Uncategorized
O Facebook vai deixar de exibir anúncios políticos relacionados às eleições dos Estados Unidos uma semana antes da votação. A decisão foi confirmada pelo CEO Mark Zuckerberg na manhã desta quinta (3) em seu perfil na rede social e faz parte de um novo pacote de ações da empresa para proteger o processo eleitoral de …
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