There are no boundaries between the real and the virtual. The real is what you believe in. RS-2K has delivered to the modern world in which there are no boundaries. A world of people who change the rules of the game.
McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage to snowpack, forests, and water.
Narrated by celebrated climber and Oscar-winner Jimmy Chin, “Common Ground” is a two-minute celebration of what America is built upon: the land itself. Despite a range of backgrounds and political views, it’s the one thing all lovers of the outdoors cherish.
The main objective of the campaign was to educate and raise awareness about idiopathic multicentric Castleman disease (iMCD) and the diagnostic criteria needed to help doctors diagnose patients faster and more accurately. The secondary objective for this campaign was to establish SYLVANT as the only approved treatment for iMCD.
Because idiopathic multicentric Castleman disease (iMCD) is so rare and unknown, we chose to create a direct and unforgettable visual experience to highlight and emphasize the disease’s common name—we built a castle.
To address the difficulty in diagnosing this disease and to give people a reason to come into the booth, we added an escape room experience within the castle, where doctors were challenged to solve a series of puzzles to diagnose a patient and escape the room.
Advertising Agency: TinyTall Creative, Chennai, India
Managing Director: Muthu M
Creative Director: Muthu M, W. P. Sudarshan
Art Director: Irfan Ahamed H
Visualizer: Manasi Vijayakumar
Sr. Visualizer: Srinivas R
Copywriter: Balu S
Image Enhancement: Manasi Vijayakumar
Graphic Designer: Anandharaj
The Royal Australian Navy has launched a new campaign promoting Cryptologic Linguists whose primary role is to translate languages. While Artificial Intelligence plays an important role in the modern workforce, it doesn’t always get it right when it comes to language translations. This campaign takes those mistakes and highlights them. Using sophisticated A.I., the advertising takes real mistranslated lyrics, movie quotes and phrases and uses them to highlight the importance of humans in these roles.
LONDON–Most people know what air pollution is and that it can have serious implications for the environment, global warming and human health. But it’s quite hard to picture the noxious, mostly translucent gases in a tangible way. To bring the dangers of air pollution into focus, AMV BBDO in London has created a new digital…
HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country. The activations–the first of which kicks off at 10 p.m. ET tonight–will also be viewable on YouTube Live and include…
When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure…
Daniel Cherry III first discovered the joy of comics from his father, who collected Shazam! oversized graphic novels from the ’70s. Now, he’ll be fulfilling a childhood and professional dream: joining WarnerMedia as svp and general manager of DC Comics. Cherry, who most recently spent over two-and-a-half years leading Activision Blizzard Esports’ marketing department, will…
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers. The initiative offers 19 certified partners to brands looking to reach TikTok users through in-app advertising, with support in campaign management, creative development, branded effects and measurement. This program also follows the platform’s…
iPhone maker will delay new rules on collecting data to give marketing tech industry time to adjust.
Rapper T.I., aka Tip, hypes the Chime mobile banking app.
Apple ended weeks of speculation today by announcing it will delay part of its iOS 14 rollout, which will begin later this month. Part of the update includes asking app developers to seek consent from users for third parties, aka app monetization partners, to access their data. Now, Apple says that new feature will be…
This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns…
Burger King e Halls firmaram uma parceria para o lançamento de duas sobremesas que, em edição limitada, foram desenvolvidas especialmente para o Dia do Sexo, comemorado no dia 06/09. O resultado é um sundae e um shake com calda inspirada no sabor de Halls Extra Forte, o famoso “Halls Preto”. Para comunicar a combinação entre …
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Em meio a tanto serviço de streaming sendo lançado e com tanto “conteúdo” bombando, uma questão que se tornou comum nos últimos anos é a medição da audiência destas plataformas – principalmente depois que a Netflix, líder do mercado, passou a considerar como “público” todo usuário que passa dois minutos no episódio ou filme. E …
O post “Ibope dos EUA”, Nielsen divulga primeiro relatório de audiência no streaming apareceu primeiro em B9.
Conhecida por valorizar os ingredientes brasileiros em suas receitas, a Cervejaria Colorado traz para o mercado a Colorado Amazônica – cerveja de trigo, feita com babaçu, pacová e casca de limão. Muito além de um novo rótulo, a cerveja nasce com um propósito: ajudar a manter vivo o berço da biodiversidade brasileira. Para isso, semana a …
O post Colorado lança cerveja que muda de preço de acordo com a conservação da Amazônia apareceu primeiro em B9.
A Nintendo anunciou um dos mais inovadores e interessantes produtos de sua marca em muito tempo. A gigante japonesa dos games apresentou “Mario Kart Live: Home Circuit”, um jogo que, literalmente, pode levar as corridas de “Mario Kart” para dentro da sua sala de estar, quarto, ou o cômodo de sua preferência. “Se prepare para …
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A Jeep apresentou a sua primeira linha de veículos elétricos, que inclui uma versão híbrida do clássico Jeep Wrangler e uma bicicleta elétrica da marca, a Jeep E-Bike, desenvolvida em parceria com a fabricante de e-bikes QuietKat. Os veículos elétricos já eram uma promessa da Jeep desde o começo do ano. Tanto que a marca …
O post Jeep apresenta seus primeiros veículos elétricos apareceu primeiro em B9.
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