Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, “Nobody better lay a finger on my Butterfinger.” But since the height of that partnership in the late ’90s and early 2000s, the brand’s visibility and popularity have taken a hit. Ferrero, which bought Butterfinger (and the entire chocolate…
From the rise of email to the risk of anthrax, the postal service has had to juggle multiple crises in recent history
Effort includes 250 fellowships for women-owned firms hurt by ‘she-cession’ plus retail partnerships in 10 cities to provide laptops and WiFi.
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A look at some of the happenings over the next five days of interest to marketers, agencies and media players.
Without a doubt, 2020 has been the most batshit crazy year any of us have ever lived through. Which is why when Mosaic Life asked us to help them get millennials interested in life insurance we decided to lean into the unexpected and bizarre things already happening all around us. An active volcano. Murder Hornets. Confirmed UFO sightings. Oh ya, and a global pandemic. There’s never been a more important time to protect yourself and the ones you love.
A series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Center so they could find out what they’re really allergic to.
We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
Microsoft’s bid falls short.
Only days before ByteDance’s deadline to sell TikTok, Microsoft said its bid to purchase the social video app has been rejected. “ByteDance let us know today they would not be selling TikTok’s U.S. operations to Microsoft,” the company said in a statement on its website. “We are confident our proposal would have been good for…
In case you haven’t heard: football’s back, but it’s likely that fans won’t be able to catch kickoff in-person any time soon during this historic (and bizarre) 101st season of the NFL. In many states, fans won’t even be able to enjoy a brewski at the bar with their usual gameday crew, leaving most with…
As Covid-19 ravages the globe, Hootsuite has been tracking how consumers are discussing the virus on social media. And what it’s discovered is that users are not thrilled by the latest developments with Covid-19 tracing apps. Hootsuite used its new social listening tool, Insights powered by Brandwatch, which mines data from over 100 million social…
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: “What do you want to be if you grow up?” In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn’t help. During the 1950s, science fiction crossed to the dark side….
It would seem from Ryan Reynolds’ confessional voicemails to Mint Mobile customers that the actor-producer-entrepreneur has been idle during quarantine. He hasn’t read any books or perfected his tree pose. And his parenting goals? Not quite nailed down, to hear him tell it, though he plans to circle back when his three daughters are a…
It’s always a thrill to splash some limelight on outstanding members of our community, but this year it feels especially gratifying to honor marketers who have skillfully led their brands’ messaging to new heights both before and during the thicket of uncertainty, fear and dissent that has characterized 2020. As you read our profiles of…
All throughout the United States, prisoners on death row are afforded the right to state-funded legal assistance–everywhere but in Alabama, that is. Enter Bryan Stevenson, who in 1989 established the Equal Justice Initiative, a nonprofit whose stated mission is to provide “legal representation to people who have been illegally convicted, unfairly sentenced or abused in…
Internal documents show how a source ended up in jail — and the fallout in the newsroom.
The move leaves Oracle as the sole known remaining bidder, as the clock ticks down on President Trump’s executive order to block the app.
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