Under CMO Kory Marchisotto, e.l.f. Captured That Elusive ‘Lighting in a Bottle’

Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that “lightning in a bottle” that many brands find elusive. Speaking at Brandweek today, Marchisotto ticked off the company’s successes during her tenure thus far, including six straight quarters of net sales growth and gaining market…

More Than 5,600 Attendees—So Far—Sign Up for Brandweek 2020

The planning for the 2020 edition of Adweek’s tentpole event, Brandweek, began last September, soon after the 2019 edition in Palm Springs, Calif. Miami was to play host to this year’s conference, which was supposed to happen this week. Instead, like so many other companies have had to do over the last six months, Adweek…

Kim Kardashian West joins Instagram 'freeze' as Stop Hate attracts celebrities

Reality TV star says she will pause social media for a day in latest action to protest Facebook.

Senators call Google ‘monopoly upon monopoly’ as DOJ case nears

Google executive denies dominance in search, advertising tech.

Affordable Gaming Furniture Accessories – IKEA and ASUS Republic of Gamers Launch New Collection

(TrendHunter.com) IKEA recently partnered with ASUS Republic of Gamers (ROG) to launch a 30-piece affordable gaming furniture accessories series. The aim of the new collaboration is to “bring the gaming…

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

Southwest Airlines is rolling out its second campaign of the pandemic, another sign that the Dallas-based airline is going against the grain of an industry that’s faced pandemic-induced decimation. The “Wanna Get Away” campaign, released today, features two 30-second spots created with agency GSD&M. It’s familiar ground for the brand, which first rolled out “Wanna…

Luxury With Free 1-Day Shipping? Amazon Sets Its Sights on Upscale Retail

Key Insight: It’s a new channel for luxury brands who have lost distribution via struggling department stores. Amazon, which has made a name for itself providing easy access to a huge array of goods at hard-to-beat prices, has launched an in-app storefront with luxury brand Oscar de la Renta offering more or less the exact…

Barack Obama Stars in Snapchat PSA Aimed at Younger and First-Time Voters

Former President Barack Obama is being featured in public-service announcements from Snapchat aimed at encouraging first-time and younger voters to register to vote via a new in-application tool that enables them to do so. Snap Inc. said it is a nonpartisan, multi-week public awareness effort that will also focus on helping younger voters learn about…

Everlane’s CEO Says Internal Culture Is Just as Important as External

DTC fashion brand Everlane rose to fame for its “radical transparency” tagline and promise to share details about its manufacturing and supply chain processes. Now, it’s applying that tagline internally, too. Michael Preysman, the founder and CEO of Everlane, took the stage at this year’s Brandweek to discuss how the company is transforming and dealing…

Instagram Adds AI-Powered Automatic Captions to IGTV Videos

Instagram Tuesday began adding artificial-intelligence-powered automatic captions to videos on its IGTV long-form video destination. The feature will start off in 16 languages worldwide. People watching IGTV videos with the volume on zero will automatically see the captions, and they can go to their settings to control how and when they see them, or they…

“O Diabo de Cada Dia” estuda o mal presente na essência humana

O título de “O Diabo de Cada Dia” (ou no original, “The Devil All the Time”) já dá conta da ideia que o diretor Antonio Campos quer construir ao longo do filme. Nos levando ao passado dos Estados Unidos, durante o período entre a Segunda Guerra Mundial e a Guerra Fria, Campos quer estudar como …

O post “O Diabo de Cada Dia” estuda o mal presente na essência humana apareceu primeiro em B9.

Kraft Heinz plans to sell its natural cheese business to Lactalis and cut $2 billion in costs

Company plots ‘strategic transformation plan’ on investor day.

Gatorade punches back at Bodyarmor as sports drink battle intensifies

New campaign plugs the brand’s Bolt24 offering, claiming it contains less sugar.

As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High

Does that pie-in-the-sky business idea you’ve been mulling for years now feel not so outlandish after all, given how 2020 has upturned pretty much every industry and disrupted millions of jobs? The way Squarespace sees it, you may actually be sitting on a moonshot. The brand is encouraging people to dust off their ideas, refine…

Com animação 3D, Jeep explora conceito de Easter Eggs em nova campanha

Na cultura pop, Easter Eggs são segredos escondidos em programas, sites, filmes, série ou jogos. O termo é usado porque são segredos ou pistas escondidos, assim como os ovos de páscoa (na gringa). Para a sua nova campanha, a Jeep traz diversos exemplos de Easter Eggs para serem encontrados em cada um de seus veículos. Dentro de …

O post Com animação 3D, Jeep explora conceito de Easter Eggs em nova campanha apareceu primeiro em B9.

Watch the newest commercials on TV from Mint Mobile, Banana Republic, Lowe’s and more

Banana Republic wants you to know that it’s donating over $20 million worth of clothing “to help people get back to work.”

 

Watch: Advocating for diversity in advertising

How to improve representation of women in ads, and Ad Age honors Carol H. Williams as the 2020 Vanguard Award honoree.

How to Maintain Work-Life Balance at Home?

hands_head_frustrated.jpg

Work from home has been continuously up for debate and discussion since the pandemic locked everyone down within the confines of their homes. It has inevitably become a part of everyday life and is expected to remain in practice for the next few months due to the constant threat of COVID-19 looming around our necks like an aimless sword.

While working from home has helped a vast majority of the global working population to keep the bread on the table, it has also messed up the work-life balance to the extent that people are no longer working from home, but are living at work.

There is no denial in the fact that the pandemic has been hard on hundreds of thousands of people in every geographical location where the pathogens of COVID-19 were found. But what is even more frightening is the fact that to keep the jobs, people had to succumb to the unrealistic expectations of their bosses.

From working late to receiving work-related emails in the middle of the night, everyone has suffered through a fair share of workplace monstrosity from home. While many companies are on the path of figuring out the ethics and etiquette of work from home, there is much room for learning on the employees’ end as well. The job helps you earn the bread but buying bread is not the only purpose of your life.

Today, when lockdowns are still imposed in many locations around the globe, and the disease control departments are anticipating the second wave of the COVID-19 outbreak, it is evident that work from home will be back in action. So to help our readers experience good mental health outcomes during the next bout of work from home, for the general lesson on life after lockdown, here are a few tips to help you maintain a healthy work-life balance at home to stay on top of your health and schedule.

Get yourself a cup of green tea and diffuse some lavender oils to begin your journey of self-love and better mental health through a balanced lifestyle that incorporates work and ‘life’ in an interwoven tapestry.

Why work-life balance matters?

Work-life balance is a crucial aspect of working from home. It helps you reduce stress and put a cork in the workplace, hassles away from your Zen-zone. Focusing on the maintenance of a healthy work-life balance ensures that the employees are healthy and happy. It helps in breaking the day in episodes of high stress and responsibility against the time to relax and refresh.

The vast majority of workers from the corporate sector suffer from chronic stress disorders that manifest in the physical health and routines of the staff. Since work has moved home, the stress has spread its wing over the entirety of employee life and has left no room to breathe for the average employee of a corporate organization. Surveys on krogerexperiencee have revealed that people have taken to unhealthy sleep patterns due to the disturbances to their circadian rhythm and internal clocks.

How to maintain a healthy work-life balance?

The only way you can succeed in distancing work from your home life is to segregate them as you did in the past. It may seem a bit challenging, but if you put your mind and effort to it, you can quickly get it done in no time!

Have a separate workspace.

The first step is to separate a space that is designated for work alone. Whether it is a coffee table and couch or a chair in your room, assign one spot for work where you can enjoy working and attending Zoom meetings without ruining the comfort of domestic space. Decorate the space with lamps, journals, or sticky notes that you will need during the workday and try to limit your screen time within the designated area.

Clock out work hours.

The next trick is to have similar work hours. If you started work at nine and clocked out at five, then do the same from home. Be unapologetic about your time frame to let your seniors know that employees, too, have a life outside of work. A set routine will help you relax and sleep better at the end of the day.

Dress up for work.

While many people have been enjoying work in pajamas and no bras, it has also led to a negative impact on mental health. Try to dress up a little for work. If you cannot manage to put on pencil skirts and silk blouses, then at least you can wear a casual top and jeans to keep yourself conscious that this is work time, and then you can change into your tattered tee and cotton shorts at the end of the workday!

Focus on hydration and nutrition.

Just like you did at work, keep a bottle of water and some snack bars around your workspace so that you don’t starve while working from home. It was evident that cooking three-course meals for lunch may not be an ideal choice, but at least you can keep your mind nourished and your body hydrated to feel better about yourself and the choices you make to stay posted on the job.

Burn some calories.

Exercise is an excellent way to bust stress and improve overall health. It helps you clear your mind and boosts mental and cardiovascular health. Try to work out at the end of the day to release all the work-related stress from your pores.

Develop a hobby

A hobby can work wonders in helping you differentiate between work and home life while working from home. Try reading books or pottery, or perhaps cooking to feel at ease after a long day at work. Make sure that your hobby helps you relax and does not add more stress to your already tired bones.

Final thoughts

Health is the only wealth we truly acquire in life. So try to treat work as a part of life and not life itself to move forth in the direction of a healthier, happier lifestyle.

This guest post was written by Owais, an SEO puzzle solver. A strategy maker by day and a reader by night. His love for spreading digital wisdom keeps flowing like fluid that makes him write useful blogs for the readers. When he isn’t making strategies, he is found playing cricket, All in all, he is a digitized foodie and keeps grasping knowledge as soon it comes by. You can read his blogs at SEOIntellects. Follow him on Facebook, LinkedIn, Twitter, Instagram.

3 Chief Marketers on the Skills Needed to Lead Through Crisis

The past six months have brought challenges and changes that even the savviest of marketers couldn’t have foreseen and prepared for. Leadership at the top of the marketing department has proved to be more essential than ever, as people not only steer an organization’s marketing, but also their respective teams through times of turmoil and…

Pinterest Taps Marie Claire’s Aya Kanai as Head of Content and Editorial Partnerships

Marie Claire editor in chief Aya Kanai joined Pinterest in the newly created role of head of content and editorial partnerships. Kanai will be responsible for leading editorial integrations between Pinterest and creators and publishers with the goal of bringing fresh, inspiring content to the platform. Prior to taking the lead role at Marie Claire…