Renault: Driving Pleasure Renewed
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Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid. The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.