Renault: Driving Pleasure Renewed

Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid. The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.

Ancestry: Anomaly takes Piccadilly Circus back in time for Ancestry

Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry
Ancestry Outdoor Ad - Anomaly takes Piccadilly Circus back in time for Ancestry

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign. The spotlight opens in 1949 when the illuminated advertising signs were first switched back on at the end of World War II after a 10 year hiatus. The lights had previously gone out in 1939 to comply with wartime blackouts. The content remains true to each featured decade, combining historical imagery with archive film footage of famous signs from multiple angles to accurately recreate the classic advertising hoardings from the 1940s, 1960s and 1980s.

Vegan Friendly: Extra Fresh

Quokka: Más Quokka que Quokka

The Quokka is the happiest animal in the world, but we are even more. Our new designs will always make you feel that way. No matter what situation you face, Quokka will always be there to make you the happiest moment.

HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe

Winter is coming–not to Westeros, but to Chicago–and creative branding agency HoneyWired is bringing some augmented reality snow to the Windy City. HoneyWired teamed up with the City of Chicago to create an AR snow globe lens. The agency noted the potential for a difficult winter, as people will spend more time indoors, where Covid-19…

Nextdoor’s Redesigned Logo Provides a Welcoming Wave

Neighborhood social network Nextdoor is waving to its users via its redesigned logo. Nextdoor said it incorporated a wave over the N in the logo as a “universal gesture of connection,” as well as “a warm welcome to all and a reminder that when we reach out to connect with those nearby, the possibilities are…

Instagram: How to Use Voting Stickers in Stories

Instagram recently began rolling out six sets of voting stickers to encourage users to vote in the 2020 U.S. election. Our guide will show you how to use these stickers on an Instagram Stories post. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or uploaded a photo…

It’s Always Story Time, Now and Forever

What’s your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here’s a commercial all about it. While the commercial isn’t much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits […]

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Além de segurança contra pandemia, protetor facial da Louis Vuitton funciona como óculos escuros

Em um mundo onde a pandemia do coronavírus está longe de acabar e países tentam retomar alguma sensação de normalidade, itens como máscaras e protetores faciais deixam de ser itens excêntricos e passam a virar um vestuário recorrente no cotidiano das pessoas. Esse novo cenário explica porque grandes marcas do mercado começam agora a soltar …

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Big Ten to start football on weekend of Oct. 23-24, league says

Pac-12 is now only U.S. Power Five conference skipping season.

4 ways content platforms can be ad-free while maximizing revenue

In a world of ad blockers, going ad-free may be a necessary strategy.

Classico Pasta Sauce: Family Is Who You Cook For

Belvedere: Made with Nature

Belvedere is a story of Polska rye, water and fire; of mastery, heritage, passion and respect for the land. Its rye is a superior grain with ancient roots, whose rich taste, tells the story of Polish terroir.

The water is purified to set a flawless stage. The fire, the force behind a unique distillation process and a balance of science and a fine art, draws out the rye’s exceptional taste and character.

Belvedere’s expertise is drawn from Poland’s 600-year vodka making legacy and a distillery that has been operating since 1910. Its master rye distillers have a passion for showcasing the complexity of Polska rye; masterfully crafting it into pioneering new spirits that display its potential to impart distinct flavors.

Tata Tiscon: The Build

Unison: No Going Back To Normal

The message of UNISON’s campaign is that while some people are desperate to get back to normal, for many workers this means returning to a culture of long hours, low pay and high levels of stress. This is thanks to a decade of public spending cuts meaning sectors like healthcare, local government and education are desperately underfunded. ‘No Going Back To Normal’ calls on members of the public to sign UNISON’s open letter to the government demanding support for key workers and the rebuilding of public services.

In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers

In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools. The advertising giant hopes these moves will further the flow of ad dollars to digital as the TV landscape goes through unprecedented change. Advanced contextual targeting on YouTube…

Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

Key Insights: Magna projects ad spend will stabilize in the second half before a modest 2021 recovery. Political ad spend will help buoy overall ad revenues, while the postponed Olympics will generate millions in incremental ad revenue next year. The ongoing Covid-19 pandemic and its effects on the advertising industry will both go down in…

Brands Need to Help Save the Environment

It’s no secret that the Covid-19 crisis has transformed daily life for virtually everyone. And according to new research, it looks as though the pandemic has also changed our priorities in ways that could have permanent consequences for the planet–a fact we’ve been abruptly reminded of as the West Coast battles wildfires covering more land…

Today’s the Day to Go Dot-Gay

Many digital marketers have employed a vanity domain at least once in their careers, employing a snappy second extension or URL to redirect customers to a main .com destination. But a growing trend sees domain extensions that are less about vanity and more about purpose and social good. That includes the .black extension, used for…

Media Organizations Are Not Angry at Apple, Just Disappointed

Key Insights: Publishers have leverage against Apple, especially in light of the pandemic. Apple has staked its brand identity on putting user privacy first, and everything it does aims to serve that goal. Apple’s proposed decision to require users to opt-in to share their data in iOS 14 got a gloomy reception from publishers, but…