Talvez hoje o TikTok seja a principal rede social do mundo, e por isso é também um dos principais alvos para anunciantes de produtos e serviços. Um dos mercados que mais visa o lucro com divulgação nas redes sociais é justamente o de fórmulas de perda de peso, seja por dietas, recomendações de exercícios ou …
O post TikTok começa a derrubar propagandas de perda de peso apareceu primeiro em B9.
(TrendHunter.com) The ‘BlueBreath’ smart face mask is an advanced piece of equipment for those seeking out a way to enjoy enhanced breathing capabilities when adhering to public health protocols. The face…
For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music streaming service has unveiled Lo Nuestro de Arte (which translates to Ours Is Art), a digital and outdoor campaign that spotlights musicians and podcasters through colorful art pieces that…
First major update to TikTok-like product addresses one of the early criticisms about time constraints.
The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since. From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he’s unhappy with their leadership, corporate…
Facebook removed two separate networks for violating its policy against coordinated inauthentic behavior, with one originating in China and the other in the Philippines. Head of security policy Nathaniel Gleicher wrote in a Newsroom post, “In each case, the people behind this activity coordinated with one another and used fake accounts as a central part…
Instagram is doubling the fun that people can have with its Reels TikTok clone feature, doubling the maximum length of videos to 30 seconds from 15. The Facebook-owned photo- and video-sharing network said people creating Reels can extend the timer to 10 seconds. They can also trim and delete any clip, smoothing the editing process….
Key Insight: The platform was an early hit, but as the landscape evolved, even the companies it sought to emulate had to revamp their business models. After five years, it’s the end of the line for Great Big Story, CNN’s digital video attempt at wooing the same urban millennials who had once flocked to BuzzFeed,…
Key Insight: Packaged-food brands have an opportunity to keep momentum going during the holiday season, when cooking, baking and family meals occur more frequently. With plenty of people sticking around the house this summer, General Mills reported another solid quarter. Net sales for the maker of Cheerios, Pillsbury and Progresso climbed 9% to $4.4 billion…
Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original, which “[signals] the brand’s ambition to create a more inclusive future.” The rebrand will also include removing the image of Uncle Ben from packaging to “create more equitable iconography.” A spokesperson said the brand is “still in the process of…
O Pinterest está anunciando sua versão para o formato stories, que um dia já foi uma exclusividade do Snapchat e hoje está presente em quase todas as redes sociais. Chamado Story Pins, o recurso combina várias páginas de imagens, vídeos, narração e texto. Desde junho o Pinterest já havia confirmado a criação do Story Pins, …
O post Mais um: Pinterest também adere aos stories apareceu primeiro em B9.
Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can use narrative to transform perceptions.
Artist Bob Staake references Ruth Bader Ginsburg’s iconic lace collar.
Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises.
It’s not every day that I come across a mind-blowing marketing communications statistic. I found one on Kiss Metrics’ site that I must share with you. Approximately 96% of visitors that come to your website are not ready to buy. Thanks, But I’m Just Browsing To move casual browsers of company information toward a purchase, […]
The post Funnels Make Sucky Noises. People Don’t Like Sucky Noises. appeared first on Adpulp.
O Spotify está tentando transformar os podcasts de sua plataforma em um conteúdo mais interativo para o usuário, e por isso, está testando implementar enquetes nos programas. O recurso funciona de forma semelhante às enquetes do Stories do Instagram, com a possibilidade de acompanhar os resultados em tempo real, mas com uma grande diferença: as …
O post Spotify testa uso de enquetes para tornar podcasts mais interativos apareceu primeiro em B9.
Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak.
So for the launch of the new Samsung Galaxy Note 20, we decided to help 20 small businesses owners and connect them with the leading digital creators in Israel.
We handed each of our creators a the new and powerful Galaxy Note 20, and with the help of its advanced features, they shot, illustrated, photographed and edited a variety of advertising and digital tools the small business owners can use to advertise and publicize their businesses, services and goods.
To date, millions of Israelis have been exposed to billboards, promotional videos and other commercial items we created this way which we hope will march our small businesses owners into a new era of prosperity and success.
Credits:
Agency Credits: Leo Burnett Israel
Client: Samsung
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun, Jonathan Blieden
Agency Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Director: Omri Dekel-Kadosh
Production Company: Udini Films
Creators: Shany Reich, Tal Gutberg , Yael Linzen Segal , Michael_Topyol,
Marcom Director: Eva Hasson
During Helsinki Pride, Burger King declares their love to McDonald’s with the painting “Love conquers all”, which shows their mascots embracing each other.
Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.
The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.
“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins”, continues Kasila.
The creative partner behind the idea and campaign is TBWAHelsinki, and the media partner is Virta Helsinki.
With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing–an industry where only 0.6% of brewers are Black. The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis…
While recording videos for Instagram Reels, it’s possible that you may record one or more clips that you want to keep but not necessarily share at this time. When this happens, you can download those clips to your device without sharing them to your feed. This will allow you to share the clips at a…
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