Facebook Rolls Out News Subscription Linking for Users

Facebook has been testing a new feature that allows users to link their news subscriptions to their accounts so they don’t have to repeatedly log in while reading articles on Facebook. The test, which has been ongoing since late last year, included publishers such as The Athletic, The Atlanta Journal-Constitution and The Winnipeg Free Press….

LG lança máscara facial com purificador de ar

A LG anunciou esta semana uma nova máscara facial que promete ser bem mais efetiva na busca atual por proteção contra a pandemia do coronavírus nas ruas. Nomeado oficialmente PuriCare Wearable Air Purifier, a vestimenta conta com um purificador de ar embutido que em tese permite ao usuário respirar o ar sem se preocupar se …

O post LG lança máscara facial com purificador de ar apareceu primeiro em B9.

What it takes to have a successful remote workforce

Connecting with your team is no longer as simple as having an open-door policy or curating amazing talent to foster organic company morale.

TikTok looks to reassure Madison Avenue talent who could soon work for Walmart

The platform’s hot startup vibe attracted advertising and tech execs, but shot-gun sale clouds their future.

Watch live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now

Watch the livestream above and follow the conversation on Facebook, PeriscopeLinkedIn, Twitch and Twitter.

Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.

Ad Age’s Creativity Editor Ann-Christine Diaz, Creativity Associate Editor I-Hsien Sherwood and Creativity Associate Editor Alexandra Jardine come together live from L.A., New York and London, respectively, to talk about the standout work of the past couple weeks, why it deserves the spotlight and what lessons it offers for the industry.

The discussion includes outstanding ideas from some brazen craft beer brands, a stirring reminder of an NBA legend’s legacy and a fresh way to consume your cannabis.

Após 39 anos, Fórmula 1 deixa a programação da Globo em 2021

A tradicional Fórmula 1 vai deixar de ser exibida pela Rede Globo a partir do ano que vem. De acordo com o site Meio & Mensagem, a Globo comunicou ao mercado publicitário nesta semana que não vai transmitir a próxima temporada da F1, que está na grade da emissora há 39 anos. A explicação para …

O post Após 39 anos, Fórmula 1 deixa a programação da Globo em 2021 apareceu primeiro em B9.

“The Sims 4” ganha expansão temática de “Star Wars” e agora sim você pode usar um sabre de luz no jogo

Enfim chegou a sua hora de criar um lar na galáxia muito, muito distante. A Electronic Arts aproveitou a abertura da Gamescom na tarde da última quinta-feira (27) para anunciar uma nova expansão de “The Sims 4” dedicada ao universo de “Star Wars” – e o pacote traz personagens icônicos da franquia como Rey, Kylo …

O post “The Sims 4” ganha expansão temática de “Star Wars” e agora sim você pode usar um sabre de luz no jogo apareceu primeiro em B9.

Toyota, Coors and Burger King take new approach to MTV’s Video Music Awards

ViacomCBS sells out of ad time in its re-imagined VMAs

Coca-Cola offers early departures to 4,000 in North America

The company will also reduce operating units to nine from 17, and expects global severance programs to result in expenses of $350 million to $550 million.

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year, according to data from MediaRadar. Programmatic spend in April alone was…

How to Approach Legal Issues With CGI Influencers

Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, and she partnered with Samsung for its #TeamGalaxy campaign and Prada for its Fall 2018 collection. Software voicebank Hatsune Miku surpassed $120 million in revenue…

Why DraftKings brought its marketing in-house

Co-founder and president Matt Kalish discusses the company’s marketing strategy, the upcoming football season, esports and what advertising channels it finds most effective.

How a craft brewer's first-ever campaign helped to keep a struggling magazine afloat

When Stone Brewing found out local mag West Coaster was no longer printing, it decided to front costs to bring it back to the page.

Philippine Network That Clashed With Duterte Ends Local Coverage

ABS-CBN lost its broadcast license, but a dozen regional operations kept covering local news through cable and the internet. As of Friday, that stops.

Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here

Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. We’ve previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday’s newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza […]

The post Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here appeared first on Adpulp.

Walmart's bid for TikTok makes sense, and Bon Appétit gets a new top editor: Friday Wake-Up Call

Plus, employers are asking workers to stay quiet about coronavirus infections.

Vitamin sales soar as brands cash in on immunity-boosting messaging, products

Retailers and brands are seeing heightened interest in vitamins and supplements and reacting with immunity-boosting messaging and products as the coronavirus continues.

RQ's CEO on interior design, running a hotel—and how to spruce up a room for $5

Brian Salzman talks about improving the spaces we live and work in now on the latest episode of the ‘Ad Block’ podcast.

Watch live at 1:30 p.m. EDT: LinkedIn’s head of global sales talks about social's corporate side

Penry Price discusses how the platform is evolving with more video and is connecting companies that are far apart at the moment.

Crock-Pot is dead. Long live Crockpot

The well-known household brand is dropping its hyphen and redesigning its packaging before Crockpot’s 50th anniversary next year.