Hasta La Creative!

Introducing the new Manchester United Home kit for the 2020/21 season.

The short takes viewers through the negative space of lockdown over the course of a day, following introspective faceless citizens who mirror the somber poem of the same name, by poet and Motionpoems founder Todd Boss. The animation begins “On lockdown a week was a month, and a month was cosmic,” harkening to the listlessness and detachment from days and weeks so many felt in quarantine, before acknowledging the social upheaval surrounding the death of George Floyd and the “darker and lonelier disease” the death diagnosed around the world.

In Guatemala, issues related to trans women are taboo. As they are socially rejected, they have a lower quality of life. Access to health, education or even decent work is limited, and most of their basic human rights are not respected. To give them visibility and for society to recognize them for what they are, we were inspired by a tool that people around the world have been using in the last several months: FACEAPP. For people outside the LGBTQ community FACEAPP is a trivial way to have fun pretending they are of a different age or gender; for people inside the LGBTQ community and, especially for trans women, there is no pretending and no “before or after”, there is only one way of being. And they struggle every day just to be themselves. For them, there is no desire to pretend to be someone else other than who they truly are.

The world is passing through very hard times. And in addition to the pandemic in Brazil, people have a huge political problem as well. This have been separated people more than ever. But on International Friendship Day, Fusion Energy Drink, a non-alcoholic beverage from AB Inbev, found a way to promote a new kind of friendship. A friendship between enemys on multiplayer games. The project’s is called #selfiewiththeenemy and consists of taking a selfie next to your enemy in the game and then post with tagging the brand. Besides to making new friends, players also get discounts for buying branded products.

In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife, killed. To connect New Yorkers to this heartbreaking tragedy, Koalas of NYC was born. An initiative designed to evoke compassion and empathy through a compelling storytelling mechanism, went viral in less than a month. In January 2020, plush koalas were placed in prominent locations all over New York City. Attached to the koalas was a QR code directing folks to donate to Australia’s largest wildlife rescue and rehabilitation charity, WIRES. Koalas of NYC then took the world by storm. The campaign was championed by fans in London, LA, Las Vegas, and beyond from people all over bringing the initiative to their own city. Voluntary celebrity support included Jennifer Aniston, Katie Holmes, Lewis Hamilton and Lewis Capaldi. With over 40 celebrities, 152 news outlets and ongoing fundraising events worldwide, Koalas of NYC captured the hearts and minds of advocates from all over.

To celebrate International Beer Day, ABInBev’s Aguila Beer, Colombia’s leading beer brand, has created The Official Flag of Beer to honor the golden liquid. The symbol will ignite a movement that will invite people to share their reasons for celebrating with beer on its official day. From today, people can visit the Aguila website to share their dedications to the beverage on a flag that looks like a beer. The image can be shared via social media using a dedicated hashtag, #ABeerToastForTheBeer (#BrindoPorLaCerveza in Spanish). Led by Aguila Beer, the initiative has now seen a number of prominent beer brands join the campaign such as Corona, Budweiser, Stella Artois, Beck’s, Club Colombia, Pilsen, Costeña, Cola&Pola and Poker among others.