Hasta La Creative!

In response to the recent banning of Tampax’s ‘Tampons & Tea’ advert on Irish television, the agency has created its own brand of ‘Irish Lady Products’ – taking aim at the complaints made by members of the public. The original Tampax ad, which features a talk show host instructing viewers on the correct way to insert a tampon, received 84 complaints. As a result, the Advertising Standards Authority of Ireland pulled the advert on the grounds it had caused ‘widespread offence’. TBWADublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’.

TBWADublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.