Hasta La Creative!

The world is passing through very hard times. And in addition to the pandemic in Brazil, people have a huge political problem as well. This have been separated people more than ever. But on International Friendship Day, Fusion Energy Drink, a non-alcoholic beverage from AB Inbev, found a way to promote a new kind of friendship. A friendship between enemys on multiplayer games. The project’s is called #selfiewiththeenemy and consists of taking a selfie next to your enemy in the game and then post with tagging the brand. Besides to making new friends, players also get discounts for buying branded products.