SignatureFD: Duckingham Palace

SignatureFD Print Ad - Duckingham Palace

No matter what is most important to you, SignatureFD is committed to helping you reach your Net Worthwhile.

Zenit FC: All about you

Zenit FC Film Ad - All about you

FC Zenit, the biggest football club in Russia, has launched a capsule collection for urban life.

The idea of ??the campaign is that the life of the new generation is a powerful stream of moments. One day spent with the urban youngsters turned into 20,000 photographs that caught Zenit FC x Karan Singh perfectly fitting into their fast paced life. A couple of months of handmade work and a thousand of the most cinematic moments have become a breathtaking stop-motion video. And the 20 most daring shots became the face of the collection.

LiveRamp Records First Profitable Quarter on Revenue of $99 Million

LiveRamp recorded its first profitable quarter during the three months ending June 30 on revenues of $99 million. Executives are lauding its subscription-based revenue offerings as a key driver of growth. The numbers contrast with the performance of some of LiveRamp’s peers during the same period–many of whom rely on active campaign spend to generate…

Remember Baby Nut? This year is so strange that the Planters character is now 21

Peanut Jr. is old enough to party in a ‘shellebration’ oddly fitting for 2020.

Zalando: Clothes Reborn with Pride

Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO Campaign Against Homophobia to create clothes with a socially important message. They were made from destroyed clothes that LGBTQIA+ people wore during the attacks. The aim of the campaign “Clothes reborn with pride” is to share real stories that prove the scale of homophobia in Poland and to support the Campaign Against Homophobia by sponsoring their legal and psychological support programs.

In recent days, the situation of the LGBTQIA+ community in Poland has been constantly deteriorating. LGBTQIA+ activists were arrested and charged after hanging the rainbow flag on Warsaw monuments, opposition lawmakers wore multicolor clothing and masks in a protest in Parliament. At the same time, we observe increased police aggression against those taking part in protests to support the arrested activists. The protests take place in the largest cities across Poland. During the recently ended presidential campaign in Poland, Andrzej Duda who won this election said “LGBT is not people – it’s ideology. The main film published on the social media channels of all partners empowers the voice of the LGBTQIA+ community which is persecuted in Poland and reflects the dangers they face on a regular basis all over the Country.

In addition to dedicating clothes to the LGBTQIA+ community in Poland, the Zalando brand has decided to support it by sponsoring selected programs run by Campaign Against Homophobia. They are addressed to victims of violence seeking legal and psychological support. – It is extremely important that widely recognized brands, such as Zalando, engage in social campaigns and speak out about discrimination – adds Jakub Lendzion from the Campaign Against Homophobia.

Bonds: Turtlenecks & Crewnecks

BMW: Play Next

BMW Digital Ad - Play Next

BMW UK have enlisted Edith Bowman to host a brand new 10-part podcast series that talks to pioneers in music on a range of hot topics facing the industry. The podcast, Play Next will also feature tracks from Edith’s top picks of the hottest new artists to have on your radar. Episode 1 is available to stream on Weds 12 August.
BMW’s Play Next podcast series will invite some of the key players in music to take a deeper look at the big topics facing the industry, including the future of festivals in a post-covid-19 world, the role of technology in music production and where it goes next, and the power of music in driving change for social movements.
The podcast will bring some of the most pioneering musicians to the table to talk about topical matters in the industry. It’s unscripted and relevant but with a BMW lens of quality curation. The series will cover topics that are both timely and relevant as well as personal to the music fan, whether that be the future of festivals, gaming and the rise of esports, or even music and social change. BMW has a long history of involvement in music and festivals. Alongside local partnerships with Snowbombing and Tomorrowland, for the last three years they have been one of the official partners of the Coachella music & arts festival which was the basis for the #roadtocoachella campaign. The brand has also tied music into their Frieze art fair, golf and Formula E events and opened them up as opportunities for new bands. Music also has a strong link to the automotive business as cars are the number one place for people to listen to it, which is why in January 2020 BMW launched Connected Music to create seamless sync between their driver’s streaming service and BMW dashboard.

Email Marketing Revenue Skyrockets; What to Watch on Peacock This Fall: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in…

How the ad world can make real, lasting change in the fight against racism

On Aug. 19, join a discussion on the state of diversity and inclusion in advertising, and submit your questions to be answered.

Desi Belle: Break free

Desi Belle Print Ad - Break free
Desi Belle Print Ad - Break free
Desi Belle Print Ad - Break free
Desi Belle Print Ad - Break free
Desi Belle Print Ad - Break free

This print campaign was designed to depict the bohemian, free spirited women of today. Who seek new experiences, follow their heart, go on adventures and are comfortable in all spheres of life. They are equally connected to tradition and modernity, to classic style and flashing trends. They embody the east-meets-west fashion that the brand is all about.

TCF: What’s in it for We

Sony: Drops

Sony Integrated Ad - Drops

An ice-cave in Iceland, colourful xylophones and a lovely track. Sony Bravia is back.

TikTok names first fund recipients, and McDonald’s scandal Supersized by nude photos: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

 

Trevor Noah Agrees With Putting Trump on Mount Rushmore

Noah said he’d be happy to see the president not just carved on Mount Rushmore, but also sent there himself. “No phone, no internet, problem solved,” he joked on Monday night’s “Daily Show.”

PornHub: #EndTheOrgasmGap

We are all about pleasure. The more the better! When we discovered studies showing that on average 40% of straight women don’t orgasm during sex with their partners, we felt we had to intervene. It seems that straight men are leaving lots unfinished business in the bedroom and that’s why we gave them a little stimulus our #EndTheOrgasmGap campaign. Go to https://www.endtheorgasmgap.com and find out more.

Apple's move to bolster News app draws criticism

Industry executives voice concern about a new Apple update that will redirect consumers to its News+ app instead of their website, even if the person clicked a link through a search on Google or Twitter.

Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there…

From Employment Law to Sports Marketing, This Exec Now Negotiates YouTube’s Upfronts

Brian Albert has had a few careers, from employment law to sports marketing, Silicon Valley to Nascar race tracks. So when he courts advertisers for upfront ad commitments as Google and YouTube’s managing director for U.S. agency video, he knows a thing or two from these different walks of life. Two decades ago, Albert wasn’t…

How Experts Are Attempting to Combat Artificial Intelligence’s Racist Tendencies

Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it’s also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have…

Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve…