Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud measurement for Pinterest’s mobile application inventory. IAS said its reporting includes standard Pinterest ads and video ads for in-app inventory, and it is refreshed on a daily basis. Advertisers can now access viewability and invalid…
The “From Facebook” part of virtual reality unit Oculus From Facebook will soon be emphasized a bit more when it come to logging into its VR devices. Starting in October, people using Oculus devices for the first time must login with a Facebook account. Existing users can choose to login with Facebook and merge their…
Instagram QR codes are now available globally, with an eye toward helping both regular users and businesses. Users will be able to easily follow any account or share their account with other users. As for businesses, Instagram said, “We know the road ahead for small businesses such as restaurants and shops may be challenging, so…
Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience.
Today, Elaine Cox is a successful executive creative director heading into her six month of maternity leave with her first baby. But for much of her career, motherhood seemed like a path that was tacitly discouraged in an industry dominated by men. “It was never not a concern in my entire career,” Cox told Adweek…
The crux of the callout includes Ratzenberger’s own plan for how to save the mail: Christmas in August.
The New York Giants’ Saquon Barkley helps hype Oikos Triple Zero yogurt.
Key insight: Increasingly, fast delivery speeds may not be sustainable given existing fulfillment networks. As the U.S. Postal Service (USPS) continues to struggle with what postmaster general Louis DeJoy described as “a financially unsustainable position absent significant fundamental change,” President Donald Trump is again singling out ecommerce giant Amazon as the root cause. According to…
GroupM named Xandr’s Kirk McDonald as CEO of North America on Tuesday. This is the latest shakeup at the top of both companies in recent months.
CEO Harris Diamond and COO Bill Kolb assert that the first phase, which provides for ‘collaborative spaces’ to open next month, is voluntary.
Austrian manufacturer Tyrolit may have confused some people on the streets of Vienna when it first posted a blank sheet of metal bearing only a small brand name as a billboard. But over the course of the next few weeks, the display would gradually rust to reveal the silver silhouette of a knife at the…
Standing in line to grab a greasy cinnamon pretzel and nachos before catching an action flick. Powering through a stationary bike class in a dark room with clubby neon strobe lights. Admiring kooky sculptures at the modern art museum. Feeling the FOMO yet? When global data intelligence company Morning Consult first began tracking consumer comfort…
A palavra dos últimos dias no Facebook é uma: integração. Depois de começar a testar na semana a junção do chat do Instagram com o do Facebook Messenger, a companhia anunciou nesta terça (18) uma série de novidades ao Oculus que inclui a obrigatoriedade de uma conta no Facebook para acessar todos os recursos do …
O post Em novo esforço de integração, Oculus vai exigir que usuários tenham conta no Facebook apareceu primeiro em B9.
Artist Tim O’Brien depicts POTUS as a punching bag—for himself.
The sports marketplace, which had been dormant since leagues shut down in March due to Covid-19, finally roared back to life over the past few weeks, as the NBA, MLB and NHL resumed play. But just as marketers were beginning to celebrate sports’ successful return, there was more upheaval last week, when two of the…
Wieden+Kennedy and Goodby Silverstein & Partners alum Jason Campbell is headed to Translation as the agency’s executive creative director. Campbell will work across the breadth of the agency’s client portfolio under president Ann Wool, who joined in March. “In a time when our industry, clients and people need it more than ever, Jason brings an…
His storied career started with a messenger job and ended with a statesman role at one of the biggest entertainment studios.
It’s 8 a.m. You log on to your first Zoom call of the day and, thanks to your shoddy Wi-Fi, you immediately freeze on screen. Cue a frantic restart. Next, you contend with a day of relentless buffering as you try to finish a work project, your stress levels rising so high you want to…
Tumblr tapped the Vice Media talent pool yet again, naming Terry City as its new vice president of entertainment partnerships. City will work to redefine Tumblr’s advertising partnerships with the entertainment and technology sectors, including film studios, streaming platforms and television networks. As part of his efforts, he will work with Tumblr’s product team on…
Karen Costello is returning to Deutsch Los Angeles for the second time, this time to serve as CCO. She arrives with decades of agency experience, after initially joining as one of its first creative hires in 1997. She joins the agency after over three years with The Martin Agency as executive creative director, leading the…
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