Judging from research conducted by the Association of National Advertisers, brands continue to bring more of their marketing capabilities in-house. In 2018, an ANA survey of more than 400 marketers found that 78% have some form of in-house operations, compared to 58% in 2013. Bill Duggan, group evp at the ANA, said he thinks that…
Em lançamento inédito, a Adidas apresenta a nova camisa 3 dos quatro clubes patrocinados pela marca no Brasil: Cruzeiro, Flamengo, Internacional e São Paulo. A marca convidou atletas e torcedores para contar essa história e mostrar os novos mantos, e também trouxe um importante parceiro para o lançamento, a organização humanitária internacional Médicos Sem Fronteiras, que receberá 100% …
O post Pela primeira vez, Adidas une seus quatro clubes parceiros para lançamento da camisa apareceu primeiro em B9.
Com as eleições presidenciais dos Estados Unidos se aproximando a passos rápidos, o Facebook busca aumentar suas opções na hora de controlar a desinformação dentro da plataforma – e o próximo recurso em mente é dos mais drásticos. De acordo com o The Interface, a companhia estaria considerando implementar um “circuit breaker de viralização” para …
O post Facebook considera uso de “circuit breaker” no combate à desinformação apareceu primeiro em B9.
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Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz, Creativity Associate Editor I-Hsien Sherwood and Creativity Associate Editor Alexandra Jardine come together live from L.A., New York and London, respectively, to talk about the standout work of the past couple weeks, why it deserves the spotlight and what lessons it offers for the industry.
The discussion includes standout ideas from Popeyes, BMW, The New York Times and more.
After bringing big changes to Sports Illustrated in the 1960s and ’70s, Mr. Cave had an equally significant impact at Time.
Watch the livestream above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz, Creativity Associate Editor I-Hsien Sherwood and Creativity Associate Editor Alexandra Jardine come together live from L.A., New York and London, respectively, to talk about the standout work of the past couple weeks, why it deserves the spotlight and what lessons it offers for the industry.
The discussion includes standout ideas from Popeyes, BMW, The New York Times and more.
Care.com says that if you pay a tutor or sitter more than $100 a week, you probably owe so-called nanny taxes.
The world’s biggest social network is working out what steps to take should President Trump use its platform to dispute the vote.
Creatively devised by Ogilvy Italia and inspired by real life stories from the trucking community, the advert shows that no matter what happens between two people, there is always room for love and respect. Blending humanity and empathy with a cinematic style, Federico utilises the imagery of road-trip movies and independent British filmmaking to create a sense of poetry between the dual narratives.
The ad follows two brothers (played by the same actor) reflect on their lives as they drive their trucks along an empty road. Both have had entirely different experiences in life, having met a fork in the road that separated them for many years. One narrative reflects a world of wrestling, tattoos, and food trucks. The other, serene kayaking, woodworking, and more healthy eating. The camera flips between these two lives before returning to the present day, as a second truck pulls up next to the first brother – driven by his estranged sibling. They notice each other, share a knowing look, and continue along the road together.
The story of Naraya Bag which is praised by foreigners as “The Bangkok Bag” is told by Naraya Founder, Wasna Roongsaenthong Lathourus, a female fighter who has overcome a myriad of life obstacles and is now a successful entrepreneur. She believes that everything in life can and will be better and through those life experiences she becomes inspired to design bags which are beautiful, durable, exquisite, and reasonably priced to make sure that everyone can own her bags. Naraya is therefore “Bags of Life” or bags which are made with the fabric of life.
During times of disasters like the 2020 Australian bushfires cute, cuddly animals get all the camera time. But what about the millions of other species (you know, the ugly ones) that need help too?
Instagram recently replaced its Nametags feature with traditional QR codes. You can scan someone’s Instagram QR code to quickly go to their profile, rather than being required to type their Instagram username manually. Our guide will show you how to scan someone’s Instagram QR code from within the Instagram application. Note: These screenshots were captured…
This new article by Toby Donaldson in Adpulp’s Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing […]
The post Your Brand Is A Cocktail, Serve It Wisely appeared first on Adpulp.
Já faz uma semana que Apple e Epic Games estão em pé de guerra sobre as comissões cobradas pela App Store e a tentativa de “Fortnite” de driblar este sistema. A tensão entre as partes só ficou maior, conforme não apenas o processo movido pela Epic está em movimento na justiça estadunidense como a Apple …
O post New York Times e outros jornais se juntam à Epic Games contra comissões da Apple na App Store apareceu primeiro em B9.
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon.
Plus, 72andSunny L.A. picks up Campbell Soup Co.’s Pacific Foods account and Mother hires first chief talent officer.
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