Aug
21
5 Takeaways From the ANA’s In-House Agency Conference
Posted in: UncategorizedJudging from research conducted by the Association of National Advertisers, brands continue to bring more of their marketing capabilities in-house. In 2018, an ANA survey of more than 400 marketers found that 78% have some form of in-house operations, compared to 58% in 2013. Bill Duggan, group evp at the ANA, said he thinks that…
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