Aug
24
Unemployment Is Rampant. So This Theater Is Giving Freelancers Money.
Posted in: UncategorizedSeveral hundred workers are receiving $1,000 relief payments from the Public Theater.
Aug
24
Com 4,2 milhões de espectadores no Facebook, final da Champions se torna a maior live da história
Posted in: Uncategorized
A partida entre Bayern de Munique e Paris Saint German, final da Champions League 2020 transmitida pelo Esporte Interativo no Facebook, se tornou a maior live já transmitida no mundo. Ou seja, o jogo não é apenas a transmissão mais vista só no Facebook, mas em todas as redes sociais. Na plataforma de Mark Zuckerberg, …
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Aug
24
Tem até de eSports: Spotify anuncia podcast exclusivo de “League of Legends”
Posted in: Uncategorized
O Spotify anunciou nesta segunda (24) um novo podcast exclusivo que será dedicado a “League of Legends”, popular jogo do eSports. O projeto é fruto de um acordo de múltiplos anos com a Riot Games para a produção de conteúdo em áudio inspirado nas propriedades do estúdio e deve ser o primeiro de vários programas …
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Aug
24
Opinion: How to guarantee that your marketing images are diverse and inclusive
Posted in: UncategorizedTo tackle this complex and nuanced challenge, begin with an audit of your visual content.
Aug
24
Who’s Making the Grade for Back-to-School Marketing?
Posted in: UncategorizedThere’s been a lot of talk during the Covid-19 crisis about brands helping customers as much as possible. On that level, back to school is serving as an important type of midterm exam to see how much marketers actually learned in the last six months. Back to school normally starts in July and is over…
Aug
24
CVS Rolls Out New In-House Digital Advertising Network
Posted in: UncategorizedKey Insight: CVS joins retailers including Target and Walmart in introducing its own in-house media network. Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and…
Aug
24
Bulleit’s New Ad Reminds Us That Bartenders Have Mad Skills—and Are Still Out of Work
Posted in: UncategorizedAfter the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers–people who were hit especially hard by the closure of bars and restaurants. But as often happens, that kind of support slowed down as the months dragged on. There are still…
Aug
24
How This Startup Spirits Brand Turned a Nightmare Scenario Into Its Best Year Yet
Posted in: UncategorizedBy and large, the pandemic has hit small businesses the hardest. In the alcohol industry, that’s evidenced by the closures of breweries and craft distilleries around the country and the risk of many more shuttered businesses by 2021. In Texas, for example, two-thirds of the Texas Craft Brewers’ Guild say they’re not sure they can…
Aug
24
Nike Honors Kobe Bryant; Facebook CMO Antonio Lucio Steps Down: Monday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Nike Honors Kobe Bryant’s Legacy and the Mamba Mentality in…
Aug
24
Nike honors Kobe Bryant in powerful ‘Mamba Week’ spot, and influencer marketing is back: Monday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Aug
24
New Job Openings, Infinite Career Possibilities
Posted in: UncategorizedFurloughs, layoffs, downsizing, early retirement, contract buyouts…the marketing communications industry is struggling to survive the pandemic, along with media companies, and client companies in retail, events, hospitality, travel, commercial real estate, et al. At the same time, there are lots of companies that are currently hiring. What follows is a list of ‘Jay oh Bees’ […]
The post New Job Openings, Infinite Career Possibilities appeared first on Adpulp.
Aug
24
McDonald's Canada McDelivery: Happy Moving Day!
Posted in: UncategorizedOutdoor, Print, Online
McDonald’s
In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social.
Advertising Agency:Cossette, Montreal, Canada
Creative:Guillaume St Hilaire, François-Julien Rainville, Alexandre Jutras, Ben Duquette, Alexandre Gadoua, Barbara Jacques
Accounts:Pauline Gomis
Production House:Consulat
Photographer:Simon Duhamel
Assistant:Renaud Lafrenière
Art Director:Sylvain Lemaître
Editing:Visual Box
Production:Eliane Sauvé
Client:Mélanie Courtois, Melissa Hains
Aug
24
The Week Ahead: Nike marks ‘Mamba Week’ and WPP reports earnings
Posted in: UncategorizedA look at some of the happenings over the next five days of interest to marketers, agencies and media players.
Aug
24
Influencer marketing bounces back strong as pandemic lingers
Posted in: UncategorizedMore brands seek independent creators as COVID-19 restrictions hamper other productions. Engagement with sponsored influencer posts soars.
Aug
24
Watch live at 11 a.m. EDT: Omnicom's Scott Hagedorn on the role of agencies after the pandemic
Posted in: UncategorizedCEO also discusses Omnicom’s efforts around diversity and inclusion and his outlook for advertising in the second half of the year.
Aug
24
Is ‘Friends’ becoming the new ‘Star Wars’?
Posted in: UncategorizedHoliday advent calendar is just the latest in a string of licensing deals.
Aug
24
Six Degrees agency founders on the pandemic, Black Lives Matter and building buzzy brand experiences
Posted in: UncategorizedBrian ‘Bwrightous’ Wright and Desmond Attmore, known for events, are branching out into branding, product design, influencer marketing and content production.
Aug
24
Black Chefs Are Landing More Cookbook Deals. Is That Enough?
Posted in: UncategorizedAfrican-American food writers are seeing more interest among publishers, but the ones who have been burned by the experience warn that the industry’s problems go further than advances and paychecks.
Aug
24
How Zeynep Tufekci Keeps Getting the Big Things Right
Posted in: UncategorizedMs. Tufekci, a computer programmer who became a sociologist, sounded an early alarm on the need for protective masks. It wasn’t the first time she was right about something big.
Aug
24
West Australian Ballet: Disappearing Dracula
Posted in: Uncategorized
To promote the return of Dracula, the West Australian Ballet and Wunderman Thompson created ‘Disappearing Dracula, a lenticular campaign designed to create fear and mystique by removing Dracula’s reflection in bathroom mirrors across Western Australia.
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