How a data center company mastered the science of B2B marketing

Service Express CMO discusses why marketing contributes 70 percent of the new customer pipeline.

Facebook: How to Use Facebook Shop

Facebook recently debuted Facebook Shop in the main Facebook mobile application. This tab allows users to browse and purchase products, discover and follow businesses, and more. Our guide will show you how to use Facebook Shop within the Facebook mobile app. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap…

HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its…

TikTok procurou Netflix para propor vendas das operações nos Estados Unidos

O TikTok esta semana entrou oficialmente na justiça com processo contra o decreto de Donald Trump que bane a rede social dos Estados Unidos, mas enquanto o drama no tribunal não anda a companhia segue em busca de acordos que garantam a subsistência do aplicativo no território estadunidense a tempo do prazo final de 12 …

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Elon Musk deve apresentar chip que conecta cérebro e smartphone na próxima sexta-feira

No ano passado, Elon Musk anunciou o desenvolvimento de chips com inteligência artificial capazes de conectar o cérebro a smartphones e computadores. O projeto é comandado pela Neuralink, startup de neurotecnologia do próprio Musk. Agora, a Neuralink anunciou um evento online para a próxima sexta-feira, 28/08, no qual pretende mostrar as novidades da empresa e, embora a apresentação do …

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Watch the newest commercials on TV from The Home Depot, McDonald’s, Square and more

McDonald’s hypes its current “Buy One, Get One for $1” deal on select menu items.

8 game-changing approaches for solving a marketing plateau

When progress starts to level out, reignite the upward curve with these expert tips.

How Ad Fraudsters Are Thriving During the Covid-19 Crisis

Despite unprecedented efforts from the ad industry and law enforcement, fraud continues to blight the sector. It’s an issue that cost advertisers $42 billion in 2019, according to analytics firm Juniper Research, and continues to challenge even the most seasoned security professionals, with app stores a notable point of vulnerability in the ecosystem. That’s the…

NHL Looks to Suit Up Its Second Class of NHL Power Players

The National Hockey League is accepting applications through Sept. 25 for its NHL Power Players initiative, which brings together fans between the ages of 13 and 17 to bring the perspective of their age group to the league. The league will choose 20 applications from the U.S. and Canada, up from 15 last year, based…

How Jill Scott’s Authenticity Is Driving a Wellness Platform for Women of Color

Among music fans, Grammy-winning singer and songwriter Jill Scott is in an elite category. The Philadelphia native’s work weaves a compelling tapestry of storytelling, emotion and clarity in a world often bound by chaos. Her platinum-selling debut album Who Is Jill Scott? marks its 20th anniversary this year but retains its weight and gravity as…

Disney partners with Steve Stoute's agency to connect brands to diverse audiences

Disney is partnering with Translation to help brand partners become part of cultural conversations.

Apple plans augmented reality content to boost TV+ video service

Company seeks to make AR more mainstream ahead of headset launch.

The Lesson We’re Learning From TikTok? It’s All About Our Data

We should minimize how much we share with all of our favorite and not-so-favorite apps. Here’s how.

Nielsen Appoints New Audience Measurement Head to Tackle Convergent TV

Key Insight: Advertisers, agencies, networks and platforms have an appetite for a single point of measurement across all video. Nielsen is elevating one of its longtime executives to a new position, head of audience measurement, in an effort to better position the company to crack the measurement unification code. Scott Brown, who formerly served as…

Messenger From Facebook App Is Now the Key to Messenger Rooms

Group video-calling feature Messenger Rooms is getting some enhancements. Messenger From Facebook said in a blog post Wednesday that Rooms can now be created, shared, managed and dropped, all within its app. Rooms that users have been invited to join will be displayed atop their chats tab, where people can also create Rooms from scratch….

The Top-Performing Ad Sectors of Q2 2020

There’s more strong evidence that the media landscape has changed forever, especially the marketer’s need for flexibility and inclination for performance marketing. There’s the continued growth of DTC with self-serve tools helping SMBs. Agencies continue to struggle. We’re seeing sequential month-over-month revenue growth throughout. The potential sale of TikTok and iOS 14 looming, not to…

Olay’s New Campaign Uses Scientific Formulas to Explain the Gender Gap in STEM

Following its star-studded and intergalactic #MakeSpaceForWomen Super Bowl LIV spot, Procter & Gamble-owned skin-care brand Olay is continuing its mission to bring more women into STEM. Olay’s latest campaign, #FaceTheSTEMGap, launched on Women’s Equality Day to announce the brand’s concrete efforts in closing the STEM gender gap by 2030. Today, women make up less than…

Opinion: How brands can create original and entertaining content

A focus on what a brand stands for–and not its products—builds trust and relevance.

How Corporate Travel Management Services Can Make Your Next Overseas Meeting Less Stressful

With the markets becoming increasingly global, businesses have to obligate a substantial proportion of resources towards their travel needs. People in the company may need to travel between several corporate offices or meet potential clients overseas. Regardless of what the reason might be, travel has become a crucial part of modern business.

However, planning everything and keeping up with it can be challenging. This is when corporate travel management services enter the equation. Mentioned below are a few advantages of choosing a dependable travel management company.

They have a Tactical Approach

In order to make the process of corporate travel more efficient, there has to be some sort of coordination. You have to keep track of everyone in the team. When you opt for corporate travel management services, there would be better transparency and increased cost-effectiveness. The right service provider can even help to design, adjust and enhance your travel policy.

Flexible support for Travellers

Not everything goes as per the plan every time. Someone may get caught in the traffic or may have fallen sick and will miss the flight. The airplane could be delayed causing the professional to miss the shuttle. Such unforeseen incidents are bound to happen and the key to ensure a smooth experience is flexibility. Your company may not have the time to make all the necessary arrangements. This is where travel management services can be advantageous.

Committed Expertise

There’s a lot that goes into planning a corporate trip. The process of booking goes way beyond simply booking a plane seat or a hotel room. Baggage restrictions, airport transportation and more have to be coordinated. If the company needs to transport samples or other bulky items, things can get even more complicated. Working with a committed service provider can be the key to success.

Saves Time

 The service provider would be able to create a list of suitable providers based on the budget and the travel guidelines of a company. Also, as the booking process is handled entirely by the travel management team, it would save time for the corporate travellers. Additionally, they would be able to offer risk management services and advice which can ensure support for the travellers.

By improving your approach towards corporate travelling, you will be able to efficiently allocate capital to be spent on the growth of a business. By choosing a reputable service provider, you can rest assured that everything will be managed proficiently. 

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Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny

Key Insight: Lawmakers aren’t concerned about data being properly used for advertising purposes; it’s misuse of data by bad actors that’s drawing their ire. Lawmakers and regulators are growing weary of the ad-tech industry as the novel coronavirus pandemic has shined a light on the space’s seedy underbelly. Penny-pinching companies have ratcheted up scrutiny of…