A graffiti artist whose resume includes Tom Clancy video games and Reebok yoga outfits has reimagined the classic Ralph Lauren polo shirt as part of a new outdoor art installation for the brand. The street artist, known as ELLE, is part of the summer campaign that spans New York, Chicago and Dallas, where three giant…
Alexa, Google and Siri, meet Sam, the new kid on the virtual voice assistant block. In an attempt to improve the in-store experience for customers without jeopardizing the health and safety of its store associates, Walmart is rolling out Ask Sam. The voice device, developed by membership-only Walmart subsidiary Sam’s Club and introduced in the…
Um relatório divulgado pela Snap Inc, a empresa responsável pelo Snapchat, divulgou seu primeiro relatório de diversidade, e ele aponta que apenas 4% do quadro de funcionários da empresa é negro e apenas 7% é composto por latinos ou hispânicos. Em relação a posições de liderança, minorias como negros e latinos ocupam apenas 3,2% dos …
O post Com apenas 4% de funcionários negros, Snapchat define inclusão como objetivo da década apareceu primeiro em B9.
When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW’s aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson. The testing of those waters, however, proved to be more of a plunge: As of Wednesday, its #TooManyShoes campaign has generated some 1.7 billion views,…
Even for brands in essential industries, the pandemic probably isn’t the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they’d cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the…
Major League Soccer fans still can’t go to the stadium to root on their clubs, so the league and partner Heineken are bringing the stadium to them. Fans 21 and older have through Aug. 11 at 11:59 p.m. ET to tweet about how they cheer from home, and they must tag @Heineken_US and use the…
Chris Kane’s job is to take a look at a brand’s digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they’re buying through each exchange. Kane, founder and president of supply…
O Spotify estreou esta semana um novo podcast exclusivo que é estrelado por ninguém menos que Michelle Obama, ex-primeira-dama dos EUA, e enquanto rola a comoção em torno do novo programa um detalhe acabou passando despercebido: o teste de uma nova ferramenta de compartilhamento nas redes sociais, que deve permitir aos usuários divulgar algumas falas …
O post Com podcast de Michelle Obama, Spotify estuda compartilhamento de citações nas redes sociais apareceu primeiro em B9.
While fans won’t be allowed into the ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., for the resumption of the National Basketball Association season Thursday night, Twitter teamed up with the league on some ways to make them feel like part of the action. Fans tweeting about the games…
For many Americans, hunting for deals and racing to the cash register are as intrinsic to the Thanksgiving holiday as carving a turkey and catching a televised parade. No thanks to Covid-19 however, those hoping to get an early start on Christmas shopping at some of their favorite department retailers may not be able to…
As federal officers announced a partial retreat from riotous Portland, Ore., streets on Wednesday, the city’s Black Lives Matter protests are moving to the suburbs to focus on a new target: Nike. Seneca Cayson, a Portland musician and activist, doesn’t work at Nike. But an employee reached out to him directly, he said, because he’s…
Graphic design platform Canva has appointed Omnicom Media Group’s OMD, Adweek’s 2019 Global Media Agency of the Year, as its first U.S. media agency of record. It’s also the first time the brand has worked with an outside media agency. “The U.S. has always been one of our most creative markets so it was an…
A fim de estimular a pausa para um lanche como um momento de prazer, indulgência e diversão, a Fanta, em parceria com a Globo e a agência Ogilvy convida os brasileiros a conhecerem o conceito #Lanchou, com ações de conteúdo no “Mais Você”, esquetes de humor com Marcelo Adnet nos intervalos comerciais e redes sociais, …
O post Parceria entre Fanta e Globo traz conteúdos inéditos e multiplataforma em ação do refrigerante apareceu primeiro em B9.
Não há como falar da nova série brasileira da Netflix sem fazer paralelos com a atual pandemia de Covid-19. Embora o projeto de “Boca a Boca” tenha sido concebido há dois anos, a produção estreou em julho na plataforma de streaming, enquanto os números de contaminados pelo coronavírus só crescem no país. E contaminação é …
O post “Boca a Boca” mostra que só a liberdade pode curar qualquer mal apareceu primeiro em B9.
Snap Inc., a social media company that prides itself on operating differently than other major platforms, still has a lot of work to do to better diversify its workplace, executives determined in its first internal report on diversity and inclusion released Wednesday. The self-reported analysis comes as the CEOs of Apple, Facebook, Amazon and Google…
Each year, Comcast uses its second quarter earnings call to update investors about NBCUniversal’s recently completed upfront negotiations. But that tradition will end Thursday morning, when Comcast execs present the company’s most recent quarterly earnings. That’s because this year’s talks are far from done, due to Covid-19. The continued economic upheaval stemming from the pandemic…
TikTok is not a participant in the House Judiciary Antitrust Subcommittee hearing taking place Wednesday afternoon, but it might as well have set up a virtual table in front of the U.S. Capitol. Vice president and head of U.S. public policy Michael Beckerman sent a letter (embedded below) Wednesday morning to Reps. David Cicilline (D-R.I.),…
Pode soar inacreditável, mas mesmo com o prosseguimento da pandemia no globo e os impactos da doença na Itália o Festival de Veneza decidiu seguir em frente com a edição deste ano entre os próximos dias 2 e 12 de setembro. A organização divulgou na tarde da última terça (28) os filmes que devem participar …
O post Por conta da pandemia, Apple negou participação de filme de Sofia Coppola no Festival de Veneza apareceu primeiro em B9.
Changes are coming for the Chicago Blackhawks–but the team’s name isn’t one of them. Today, the Illinois-based NHL team announced a number of initiatives and new policies that came out of an “ongoing dialogue with local and national Native American groups.” The most notable of those changes is that from now on, the organization will…
For the first time in the brand’s history, Budweiser is offering an alcohol-free beer. With the help of NBA star Dwyane Wade, who co-founded the new product and helped to define some of its “core attributes,” the brand is marketing the product as a way to live a “balanced lifestyle” without compromising on experience or…
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