Hasta La Creative!

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Sachin is an Art / Creative Director with over 17+ years of experience in advertising. He has completed his Applied Art and Bachelor of Fine Arts diploma from BKPS Abhinav Kala Mahavidyalay (Pune, Mumbai). His last job was in Interics Designs, Pune, prior to his current position – Art / Creative Director at The Uncommons Design Co.
An illustrator himself, he is extremely passionate about Painting and Concept Creation. 

TAG Award 2018 – Illustrator of the year 2018 (Packaging Design, Illustration & Space Branding)

TAG Award 2019 – Illustrator of the year 2019 (Packaging Design, Illustration & Branding Identity Design)

Why are you a Graphic Designer?
Creativity is fulfilling. Graphic design is something that you can have a Real Passion for &can give you a real sense of satisfaction. As well as picking colors and choosing only designs, they have to think ‘Outside the box’. And it is always said that ‘Follow your passion & success will follow you’ and it was my passion. Graphic Design makes feel that creativity is not just thinking it is about the work you are willing to do (drawing). Graphic Design gives you a opportunity to bring your ideas to life! Good design is about so much more, than just making things look nice it’s a very thoughtful, challenging profession and I loved graphic designs so much that I was prepared to take up the challenge the whole of my life! Design associated with solving problems and making the problems a best solution for others. And so I am a graphic designer.

Did you attend school for fine art or design?
Yes, I attended a school (college) for fine art/design : BKPS & Abhinav Kala Mahavidyalaya, Pune .

You have a distinct style of Design. How long did it take you to develop your style?
Actually I started my drawings from when I was in college (1st yr). I realized that I loved designs from when I was a young lad. I was passionate about the way designers / artists think ,the creativity they express in their drawings. Even I had a desire to do this, and I did it! I achieved what I want. Now about the style. I took complete 15 years to develop my own style,(patterns designs colors) still I think how can explore more styles in sketching, drawing, advertising etc. Draw everyday, get inspired by people you admire, try to emulate them, their style. This is how I got to know or I discovered my own style of drawing and sketching, designing.

How did you focus so much on graphic illustrations ?When did you realize you loved doing it and wanted more of it?
Many of my seniors used to draw when I was doing my 1st year of applied arts. I thought even my drawing is very nice, I should also achieve a ideal platform drawings. I thought I needed to explore my hidden talent of drawing and while deciding my career you have to be very relevant. So I used to observe the drawings of my elders & of my teachers. Then I decided to only focus on graphic illustrations, I practiced a lot of sketches, I determined focusing on different essence of illustrations, children’s illustrations, concept illustrations & thinking continuously of these things made me keep my focus constantly on graphic design. As I told that I used to emulate some of the drawings of my elders, as soon as I used to do it a objective flashed in my mind. That “I can also do this” to improvise my drawing illustrations. I only ‘practised’ a lot of sketches, drawings. And one day in my life came like a blossomed flower. I realized that my sketches are turning out to be really virtuous, and really nice! I started loving it. I wanted to do more of it, I was excited for each & every challenge. I took a survey of many artists, and decided to set up my career and my life was made for my drawings!

Were there any particular role models for you grew up?
Yes, my role model was ‘Norman Rockewell’. I used to try imitating his drawing when I realized love for drawings . His illustrations of everyday life explored different thoughts, ideas in my mind. His composition of drawings were out of box; his imagination literally gave a twist in my life & career !!..

Who was the most influential lpersonality on your career in graphic design?
‘Samir Kulavoor’ was most influential personality on my career in graphic design. I implemented his concept, and his style is very astonishing. When people see his drawings they recognize easily that this is drawing by Kulavoor. His drawings & creativity has no curbs, each drawing itself has a divergent way of thinking. So even I want to mature my way of illustrations / my styles.

When did you start freelancing?
I started freelancing in 2010 and then I developed my own studio.

Was there any time when you wanted to quit graphic design?
When you work with your passion, you never feel like quitting it! It is the thing you love to do , so never in my life I felt or I will feel like quitting my passion.

Are many advertising hiring? Do you work more with agencies or publishers or direct clients?
I work with all of these. Whenever I get a chance to show away my creativity I welcome it. Yes, many agencies are hiring graphic designers. It is actually helpful only to develop their companies.

Do you have clients who give you steady work or do you advertise for new clients often?
Actually sometimes both. But oftenly I get work by clients steadily!

How do you market yourself?
I market myself through social media, mouth-publicity, giving reference to each other, professional circle. These all give me a great opportunity for me to improve my style and creativity.

Any other Indian graphic designers who you admire?
Harshwardhan Kadam & Aditya Phadke. They both are Indian designers who I admire the most. Their style of composition is very nice and very well developed.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Hard working , Practicing , Sketching, focusing on your goal / aim. Honestly working towards to achieve success, are some points that you should keep in mind & not only for drawing but also for other subject. It depends on individuals decision and passion. But as per me if you choose graphic designing as career then you should have a desire to do it and passionate about it. Youngsters have a great scope towards graphic designing. You will get a chance to create your ideas into real-life solutions. Yes, I think, or better I have met such clients who respect you and your designs and then only respectable budget, they not only respect your drawings but also your efforts that we take to give a best designs. Yes, I think clients are investing in designs to sell a product through communication tool.

MAC or PC?
MAC & laptop, computer , I- pad pro…

Who would you like to take to dinner??
My support system my wife.

What’s on your I-pod, spotify??
Songs.

What’s your Twitter handle? instagram?
TWITTER:- @ArtistMuley
INSTAGRAM:-sachinmuley.Illustrations

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Half Lives: The Unlikely History of Radium by Lucy Jane Santos.

Publisher Icon Books writes: Of all the radioactive elements discovered at the end of the 19th century, it was radium that became the focus of both public fascination and entrepreneurial zeal.

Half Lives tells the fascinating, curious, sometimes macabre story of the element through its ascendance as a desirable item – a present for a queen, a prize in a treasure hunt, a glow-in- the-dark dance costume – to its role as a supposed cure-all in everyday 20th-century life, when medical practitioners and business people (reputable and otherwise) devised ingenious ways of commodifying the new wonder element, and enthusiastic customers welcomed their radioactive wares into their homes.

Shortly after radium was isolated, an atmosphere of enthusiasm and inventiveness took over Europe and the U.S. It was the early 1900s, radioactivity was revered, radium was celebrated in poems. Scientists, medical practitioners and entrepreneurs -some well-meaning other totally unscrupulous- launched treatments and products that now sound hysterically dangerous. Radium could do anything. It could enhance sexual virility and conquer baldness. It was in condoms, toothpaste, corsets, hair tonics, infant food, creams that gave you a glowing complexion, products that provided “abundant physical fitness” (whatever that meant) and fluids that promised to cure cancer “in all forms, locations and stages.” In the early 20th century, New Yorkers could even buy golf balls filled with radioactive materials that ensured a “high degree radiant energy” and a longer ball fly (the idea of radioactive golf balls was resurrected the 1950s with atomic golf balls that were easy to locate with the help of a Geiger counter.)

I’m particularly fond of William Thomas Green Morton’s early 20th century “liquid sunshine therapy” which combined radium, water and light, a distant precursor of Trump’s light and disinfectant coronavirus treatment.

Radithor, an early “energy drink” containing radioactive radium. It was advertised as a cure-all medicine for fatigue, arthritis, neuritis and other ailments. John B. Carnett/Bonnier Cor/via Getty Images

NUTEX Radium Condoms, 1940’s (via)

Most of those quack remedies and bizarre objects were readily available. You could buy them at your local chemist, in department stores or even order them by postal mail. Unsurprisingly, there was no safety regulation regarding the transport of radioactive material. Good thing then that due to the prohibitive cost of radium at the time, most of these products contained neither radium neither any of its weaker derivatives.

The first radon spa in the world opened in 1906 in St Joachimsthal, now Jáchymov in Czech Republic. St Joachimsthal was the number 1 source of radium in the world. And radon, a decay product of radium, was a cheap way to get a bit of that radium magic.

Realising that the water surrounding the mine could be radioactive, the town capitalised on the interest of the use of radium in medical treatments and started promoting its water cures. The Radium Palace Hotel offered treatments using water pumped directly from the mines. Elsewhere in the city, you could buy radium soaps, radium cigars and radium pastries. Other towns across Europe soon followed suit. In Bath, for example, you could drink radioactive water, find radium bread in a bakery and bring home bottled mineral waters.

Radium therapy was hailed as a medical wonder. Scientists experimented on themselves, demonstrating that “if radium could burn or kill skin it could destroy tumours”. Burns from radium healed quickly. It made operations superfluous, eliminated tumours, solved all sorts of dermatological problems, could cure blindness, impotence, arthritis, depression, insanity. A wife-beater was said to have been cured of both cancer and violence. In 1896, some breast cancer patients were being offered a course of 18 x-ray treatments. Unfortunately, neither the doctors nor their patients knew about the long-term damage of repeated or prolonged exposure to radium.

Man with neck cancer receiving radiotherapy treatment from a Flint radium “bomb”, designed in 1934 for four hospitals in London, England. Photo

Caradium Hair Restorer. Photo: Medium

After a series of scandals, a steady stream of dying radiologists, a couple of atomic bombs and efforts by medical associations to warn against quack treatments, radioactivity started becoming a subject of community alarm. It was not immediate in the US which remained enamoured with all things atomic for a while after WWII but science fiction books started featuring irradiated monsters, Hollywood movies began to reflect on the destructive side of the substance, companies closed, fashion changed, medical thought moved on and by the end of 1940s, radioactivity became associated with toxicity.

Half Lives is both joyful and harrowing. Throughout its pages, Lucy Jane Santos gives life to a rich material panorama made of adverts, objects, miracle cures and the interplay between scientific discoveries and popular culture.

In the epilogue, the author explains the many ways that radium is still haunting us. Buildings and production sites associated with radioactive elements are still in use. Their occupants often unaware of the prior use of the edifices. In 2010, The Guardian revealed that portions of the 2012 Olympic park in London built on land used to be occupied by companies producing glow-in-the-dark paint for watches and clocks during WWII.

And low-level radiation still has supporters who believe in its health benefits. Jáchymov, for example, continues to offer radon cures. Elderly people still bathe in the spa waters at Schlema, which contain low levels of radon, convinced that it can cure their rheumatisms. And if you’re not inclined to travel, then you can buy a small bottle of a Radium Bromatum homoeopathic remedy.

And then, of course, there’s the fact that pretty much everything and everyone is naturally radioactive.

More images, objects and facts I discovered in the book:

Women painting alarm clock faces at the Ingersoll factory in January 1932. Known as the “Radium Girls,” these workers were putting their health at risk by lip-pointing the brush and ingesting radioactive radium. Daily Herald Archive/SSPL via Getty Images

By the mid-1920, the popularity of radium was beginning to wane. Glow-in-the-dark wristwatches, however, were still very fashionable. Women hired to paint the faces and dials on glow-in-the-dark wristwatches used their mouth to get a fine point. Because the radium paint was tasteless and odourless, the Radium Girls didn’t suspect how dangerous their job was. Until many of them started suffering from anemia, bone fractures and necrosis of the jaw. Some even died. Amelia Maggia was one of them. When she died in 1922, at 24 years old, her death was attributed to ulcerative stomachitis and syphilis. The U.S. Radium Corporation had insisted that its product was safe. Her body was exhumed in 1927 to be autopsied. Her death was confirmed to be radiation poisoning. Meanwhile, employees were asking for compensation for their medical and dental bills. Many court cases later, the Radium Dial was finally forced to pay compensations.

The scandal of the Radium Girls led to the scientific understanding of the way radium accumulates in organs. It also led to better health and safety standards for workers inside and outside the radium industry. Furthermore, the right of individual workers to sue for damages from corporations due to labor abuse was granted as a result of the case.

The hand of Clarence Dally, Thomas Edison’s assistant, was covered in lesions after countless hours of intense X-ray radiation experiments. He died of a cancer caused by radiation exposure at the age of 39. Edison wouldn’t have anything to do with it when he realised what happened

Wilhelm Röntgen developed the first X-ray photograph in 1895. As he was experimenting with a cathode tube that emitted different frequencies of electromagnetic energy, the physicist noticed that some appeared to penetrate solid objects and expose sheets of photographic paper. He called the strange rays x-rays and used them to photograph his wife Anna Bertha’s hand. His discovery revolutionised the diagnosis and treatment of injuries and illnesses.

Velvet-lined case of an radiendocrinator, which was intended to be placed in a special jockstrap. Photo: Carl Willis

Marie Sk?odowska Curie, the Polish-French chemist discovered both radioactivity and the radioactive elements radium and polonium, achievements that won her two Nobel prizes. Time Life Pictures/The LIFE Picture Collection/The LIFE Picture Collection/Getty Images

One of Curie’s mobile units used by the French Army. Bibliothèque nationale de France, département Estampes et photographie (via)

The musical play Piff! Paff! Pouf! on Broadway featured a piece of music called the Radium Dance played in the glow-in-the-dark atmosphere. The production probably used phosphorescent paint rather than the very costly radium. Photo via The Society for Theatre Research

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