Jul
06
Adweek Together: The Future of AR
Posted in: UncategorizedAugmented reality has been on the rise as a marketing experience. It brings the in-store buying experience into consumers’ homes, especially as physical stores close or remain closed during the pandemic. Platforms are adding cool features and even the next generation is behind cause-related campaigns. As Joachim Scholz, marketing professor at Brock University and part…
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