Hasta La Creative!

When people identify or assign a term like person of color, it makes me feel like I have an identity crisis. I’m a mom who happens to be a mom of color but who never refers to herself in that way and, frankly, doesn’t really see what being of color has to do with being…

De todos os investimentos necessários em meio a uma pandemia que já vitimou mais de 60 mil brasileiros, o exército brasileiro acredita que gastar alguns milhões de reais para fazer um jogo de guerra seja prioridade. Segundo a Folha, o projeto “Missão Verde-Oliva” pretende levar ao público gamer um jogo de guerra com tecnologia de …

O post Em meio à pandemia, exército brasileiro quer fazer jogo de guerra que pode custar R$ 50 milhões apareceu primeiro em B9.

As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…

A Mobly adotou o regime de home office permanente na empresa. De acordo com a startup focada no mercado de móveis e itens de decoração, a decisão foi pensada para ampliar sua capacidade de contratação, reduzir custos e oferecer mais conforto aos colaboradores. Segundo a empresa, a decisão leva em consideração uma série de fatores …

O post Mobly adota regime de home office permanente e oferece apoio na montagem das estações de trabalho em casa apareceu primeiro em B9.

Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…

RTHK, a government-funded news organization, has a fierce independent streak that has long angered the authorities.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. 

Print
Samsung

Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Benjamin Merkel
Creative Director:Thomas Koch
Head Of Art:Thomas Koch
Senior Art Director:Bruno Damião
Senior Art Directorin:Anne Henkel
Senior Copywriter:Mario Loncar
Junior Account Manager:Anica Wobalka
Postproduction:Lightfarm Studios
Compositing:Lightfarm Studios

The mega-resort will welcome back visitors on Saturday even as coronavirus cases in Florida remain high. In doing so, Disney steps into a politicized debate.

An independent audit faulted the social network for “vexing and heartbreaking decisions” that affect its users — and potentially the November elections.