Google has announced that its 3D ad format Swirl is now available to all Display & Video 360 customers globally following a beta program involving brands such as Adidas, Belvedere Vodka and Nissan. Swirl provides marketers with a rare branding opportunity on mobile devices as it allows consumers to engage with campaign creative by rotating,…
Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….
A disputa entre Flamengo e Fluminense pela Taça Rio, o segundo turno do Campeonato Carioca, ultrapassou a live da cantora Marília Mendonça e se tornou, na noite do dia 8 de julho, a maior live da história do YouTube. O jogo se tornou histórico para o futebol carioca e brasileiro tanto pela quebra da marca, …
O post Fla-Flu supera Marília Mendonça e se torna a maior live da história do YouTube apareceu primeiro em B9.
O TikTok divulgou o seu relatório de transparência referente ao segundo semestre de 2019 e, de acordo com a empresa, durante o período foram removidos da plataforma mais de 49 milhões de vídeos de usuários em todo o mundo por violar as diretrizes da comunidade ou os termos de serviço do app. Apesar da remoção …
O post TikTok diz ter banido 49 milhões de vídeos por violações de conteúdo só no segundo semestre de 2019 apareceu primeiro em B9.
Welcome to Ad Age’s Office Hours newsletter. If you’re reading this online or in a forwarded email, here’s the link to sign up for the newsletter.
The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age will tackle a different issue regarding the way these changes are impacting our professional lives—from mental health and wellness to creating new jobs, re-imaging the leadership ranks and what the new office space will look like.
Alden Global Capital’s emergency motion challenges the attempt by a likely suitor, Chatham Asset Management, to buy the publisher of The Sacramento Bee and more than two dozen other papers.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Marketers Need to Know About the LGBTQ Community in…
After rolling out several new features for its 2 billion-plus monthly users last week, WhatsApp turned its attention to the 50 million-plus users of its WhatsApp Business application Thursday. WhatsApp users can now scan QR codes displayed by businesses on their storefronts, product packing or receipts to initiate chats with those businesses, rather than having…
Popeyes has spent the past year poking fun at Chick-Fil-A, first with a snarky tweet (“y’all good?”) and later by promoting its runaway-hit chicken sandwich as being available on Sundays–when all Chick-Fil-A locations are closed. Now the chicken chain has chosen a new rival: the entire pizza industry. In February, as Popeyes was researching its…
After months of ordering in pizza, Popeyes suggests families try its fried chicken as an alternative.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
She becomes one of the few Black women to anchor a major American evening news program. The move was made by new leadership at NBC News, which runs the liberal-leaning cable network.
NAACP’s Aba Blankson discusses what came of the organization’s meeting with Facebook this week and what brands must do to push for change.
Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented.
The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time,” says director Dome Karukoski.
Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite.
Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time.
An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign.
Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature.
The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity.
FCB Inferno’s uplifting campaign returns to screens with new tools to help many of the 43% of people in England who are living with a health condition to be active.
We Are Undefeatable is the campaign led by a collaboration of 15 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that work for them.
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