Hasta La Creative!

A audiência dos canais fechados registrou crescimento na primeira semana do isolamento social, provocado pela pandemia de Covid-19. Segundo levantamento realizado pelas empresas Kantar Ibope Media e Agência Nacional do Cinema (Ancine), a média de telespectadores aumentou em 22%, entre os dias 16 e 22 de março. Os números continuaram subindo nas semanas seguintes, com …

O post Pesquisa mostra que TV paga teve crescimento em audiência durante isolamento social apareceu primeiro em B9.

Ryan Robertson says ‘companies must set distinct, specific and measurable targets for people of color at every level.’

LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product. Introduced in March, Safe Haven is a neutral “clean room” where advertisers and media owners can develop data partnerships in a privacy-safe way. The acquisition will help LiveRamp bolster the retail analytics capabilities of Safe Haven. The…

A Amazon começou a oferecer canais de TV aos assinantes Prime esta semana na Alemanha. De acordo o Broadband TV News, o pacote é oferecido sem qualquer custo extra e inclui 38 opções vindas de emissoras públicas locais como a ARD e o ZDF – e destes 28 acompanham alternativas em alta definição. O novo …

O post Amazon Prime agora oferece TV ao vivo aos assinantes na Alemanha apareceu primeiro em B9.

Day after massive attack, Dorsey appears before big advertiser’s conference promising transparency and differentiating Twitter and Facebook on hate speech.

Havas Creative North America chairman and CEO Paul Marobella is leaving the organization after eight years. Havas will not seek a replacement in the role Marobella has held for the past three years, but global chief client officer Stephanie Nerlich will take on the additional responsibility of overseeing Havas North America creative agencies, which include…

Tapping into an increased interest in sustainable practices, fashion resale platform ThredUp and Brooklyn-based clothing designer Zero Waste Daniel have launched a collection made entirely from secondhand garments and fabrics. The “ReFashion” collection takes the more than 100,000 secondhand clothing items sent to ThredUp each day and transforms them into clothing for resale with the…

There was a moment toward the end of May when it seemed as if post-pandemic normalcy was just around the corner–or at least, the attitude of some states, which began to speed up their reopening phases and loosen mandates on mask-wearing, made it seem that Covid-19 was about to become a footnote in history. But…

Marketers can now create media and marketing that lasts on an app that was built for the ephemeral.

Video conferencing app achieved multiple milestones in the second quarter.