Hasta La Creative!

A Ubisoft nos últimos dias vem passando por um grave escândalo interno incluindo acusações de assédio sexual e moral por alguma de suas principais lideranças, algo que não apenas levou ao afastamento do CCO Serge Hascoët e outros dois executivos como expôs na mídia toda uma cultura masculina tóxica interna da empresa, cujos efeitos ainda …

O post Machismo de lideranças da Ubisoft diminuiu papeis femininos dos jogos de “Assassin’s Creed” apareceu primeiro em B9.

Lisa Checchio, CMO of Wyndham Hotels & Resorts, joins the Marketer’s Brief podcast to discuss how the company is navigating new travel trends brought on by the coronavirus.

WWE’s Chief Brand Officer Stephanie McMahon discusses what the organization has learned amid COVID-19 and what it will apply post-pandemic. 

Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings–which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s why it’s more important than ever that we get along. “The very best work I’ve done…

Just like stocks, STDs are “publicly traded” and can obviously make sex a high-risk activity-which is the key insight driving a new, data-fueled project for condom brand LifesStyles in Australia. The New York office of Agency FCB/Six has developed a stock market-inspired campaign platform called “Publicly Traded,” a website that uses real-time Australian search engine…

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Facebook and Instagram users didn’t let a global pandemic damp their enthusiasm for Father’s Day, as it was far and away the hottest Hot Topic for June 2020 on both platforms, according to research arm Facebook IQ. Father’s Day was joined in the Holidays & Events category by Juneteenth and Independence Day. The fight for…

Wieden + Kennedy has laid off 11% of its global workforce. According to the agency, the main reason for the staff reduction is due to ongoing business pressures related to the continuing pandemic. “We negotiated this as long as we could, but W+K and COVID-19 have reached an impasse,” the agency said in a statement….