Area 23: Social Distance Squad

Integrated
Area 23

Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the COVID-19 pandemic. Individuals with CF are required to social distance due to their genetic condition. AREA 23 recognized that a team of young CF teens and tweens could help other teens by banding together to share their lockdown tips, wisdom and support.

Advertising Agency:Area 23 FCB, New York, USA
CCO:Tim Hawkey
Acd:Jay Gertelman, Maghan Patenaude
Svp Creative Director:Logan Allanson, Andy Gerchak, Pamela Savage
VP CD DESIGN:Eduardo Taveares
Art Supervisor:Roberta Totaro
Copy Supervisor:Angela Williams
Account Supervisor:Lydia Sine
SVP DIRECTOR INTEGRATED PRODUCTION:Jennifer Ma
VP DIRECTOR INTEGRATED PRODUCTION:Miona Mui
Senior Producer:Paddy Giordano, Cassie Diehm, Keith Haitkin
VP DIRECTOR TECHNOLOGY AND DIGITAL PRODUCTION:Bill Hanff
ACD ART AND DESIGN:Arthur d’Araujo
Group Art Supervisor:Emily Carman
Senior Art Director:Katelyn Baumann
Art Director:Sarah McKinnon
Junior Art Director:Carolina Sanchez, Omar Inca, Sabrina Koenig
Junior Copywriter:Patrick Egan, Sarah Vallecillo, Ethan Victor
VP ACD:Ronnie Caltabiano
VP Senior Producer:Anna Lopez
SVP GROUP ENGAGEMENT:KC Dickerson

Bepanthen: Scar Man

Integrated
Bepanthen

To save business indicators on the level of previous years without TV-advertising usage we created a special project, that helps people transform body and mental scars into a masterpiece they can be proud of. It’s a content project with a famous person`s involvement and with the integration of Bepanthen ® Plus brand, using which people have an opportunity to cover their noticeable scars by beautiful tattoos and lose their psychological injures Brand’s sales scope growth in monetary and unit’s expression above the market share in a period of project realization in comparison with similar periods in previous years in the category that decreasing.

Advertising Agency:Isobar Ukraine, Kiev, Ukraine
General Producer:Natalya Gordienko
Category Head:Viktoriya Aniskovtseva
Brand Manager:Olena Kormyliuk
Show Runner:Pavel Cherepin
Senior Account Manager:Daria Holynska
Strategic Director:Yaroslav Ogotskiy
Chief Executive Officer:Ganna Zhukovska
Account Director:Oksana Baryshnikova

WWF: Pyros Collection


Integrated
WWF

Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.

Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Edson Athayde
Copywriter:Viton Araújo
Art Director:João Martins
Director:Diego Fontecilla, Mário Patrocínio
Sound Design:O Menino Grava
Producer:João Belmar, Nuno Lobo

Lamborghini: 8D Sound

Online
Lamborghini

Covid-19 has forced millions of people into their homes and left as many cars locked into the garages. Except for one. Taking advantage of the Audio 8D trend and the iconic sound of Lamborghini engines, we created the first immersive experience made by the sound of the Aventador, Huracán and Urus engines. Lamborghini fans all over the world were able to enjoy the car of their dreams while sitting in the comfort and safety of their homes. The experience – enjoyed only with headphones – has garnered millions of views and an extensive reach on Lamborghini social media.

Advertising Agency:Providence, Milan, Italy
Deputy Executive Creative Director:Azeglio Bozzardi, Martino Lapini
Senior Art Director:Claudio La Ragione
Senior Copywriter:Paolo Marella
Account Executive:Eleonora D’alfonso
Social Media Manager:Andrea Macrì
Producer:Alessandro Sardini
Production:Disc to Disc

Burger King: Reduced Methane Whoppers


Film
Burger King

Burger King is announcing its work to help address a core industry challenge: the environmental impact of beef. Livestock is responsible for up to 14.5% of global greenhouse gas emissions. Cows release methane, a greenhouse gas that traps the sun’s heat and warms the planet as a by-product of their digestion. To help tackle this environmental issue, the Burger King brand partnered with top scientists to develop and test a new diet for cows, which according to initial study results, on average reduces up to 33% of cows’ daily methane emissions per day during the last 3 to 4 months of their lives. Burger King can’t solve this challenge alone and is sharing its findings to encourage suppliers, farmers and other food brands to help make a big impact on our planet. Additional details on the initiative’s findings and ongoing study can be found here: http://www.bk.com/sustainability. Starting on July 14, select Burger King restaurants in Miami, New York, Austin, Portland, and Los Angeles will offer the Reduced Methane Emissions Beef Whopper sandwich, made with beef sourced from cows that emit reduced methane, while supplies last.

Advertising Agency:We Believers, New York, USA

PornHub: Big Package for Small Businesses


Integrated
PornHub

When it comes to businesses bouncing back from the pandemic, size matters. That’s why Pornhub decided to lend a hand with their BIG PACKAGE… for small businesses. Free ads on Pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that receives over 120 million very happy visitors a day?

Advertising Agency:Officer & Gentleman, Spain
Executive Creative Director:Javi Iñiguez de Onzoño, Alex Katz
Managing Director:Jose Ortiz
Account Director:Mayte Fontán
Account Supervisor:Inma Ortega
Account Executive:Alba Domínguez
Creative Supervisor:Gonzalo Arica, Ricky Solano
Agency Producer:Beto PF
Production Company:Wildboar Productions
Director:Leonardo Cosme
Executive Producer:Yago Carvajal
Production Tokio:Sucreme
Production Rio de Janeiro:Cosmocine
Production Milan:Masaboba, Mattia Ramberti
Production NYC:Residency Content
Production Madrid:Kiss & Ride
Madrid Director 2nd Unit:Javier Molina
PostProducer:Sigfrid Marine
Editor:David L E Davis
Colorist:Mark Horrobin, Big Buoy Post
Vfx:Angus Wilson, Face North VFX
Sono:Stainless Sound

Jeep: Rainbow

Print
Jeep

Wherever we go, we go with pride.

Advertising Agency:TOGETHER W/, Buenos Aires, Argentina
CCO:Lulo Calió
Managing Director:Luciano Landajo
Creative Directors:Zim Hernández, Fermín Varangot
Copywriter:Héctor Rubiño
Business Director:Andres San Emeterio
Account Superviser:Martina Correa Dames
Account Assistant:Luciana Piano
Producer:Gabriel Lancioni
Responsible For The Brand:Sebastian Gimenez, Mariana Falcone, Andrés Gobbi, Paula Ploper

Maintaining Healthy Hooves Through Dry Weather Conditions

It’s essential that as horse owners, we care for our horse’s hooves all year round. As the saying goes ‘no hoof, no horse’, so if you want your horse to be able to compete or cope with being ridden regularly,  it is important to take good care and maintain healthy hooves all year round. Despite the winter being wet and muddy which can cause some horses problems with their feet, during warm weather conditions in the UK, feet can become dry and cracked, causing the horse an array of problems. These include poor foot balance, lameness, decreased stride length all of which can cause discomfort and have a negative impact on performance.  Fortunately, we have put together a guide on how to maintain healthy hooves through dry conditions, from selecting the right horse feed to making sure they are being shod correctly by your farrier. 

What Are The Signs Of Healthy Hooves? 

To determine the health of a horse’s hoof there are a number of indicators to look for, which include: 

  • A smooth hoof wall that doesn’t contain any rings or cracks. 
  • A naturally glossy hoof wall which doesn’t look dry and cracked. 
  • Concave sole; a flat sole will result in bruising (especially on the hard ground). 
  • The hoof should shed water, dust and mud. 

Good conformation in the feet is essential, as poor conformation can lead to strains to soft tissues such as ligaments and tendons, as well as tripping and bruising. Fortunately, there are many foot conformational faults that can be improved by a good farrier over a period of time. Good conformation in the feet will be evident, with them being even and round in shape and in proportion with the rest of the horse. 

  • The front feet should be at an angle of 45 degrees to the ground and the hind feet should be between 50-55 degrees. 
  • The feet should be free from any lines which can indicate past cases of laminitis and poor nutrition. 

The Components Of The Hoof 

There are many components to the horse’s foot but those that are easiest to see and asses include: 

  • Hoof Wall – this is the exterior of the hoof and made from a keratin-based substance. The hoof wall provides a hard protective layer around the internal parts in the foot. The hoof takes between 9-12 months for it to grow from the coronary band to the toe and for it to grow correctly, the horse must be given a good diet and be in good health. Problems in the hoof may indicate the diet isn’t balanced.  
  • Sole – this is a tough structure and also provides external protection to the sensitive sole underneath. It’s not weight bearing and can become bruised through hard work on the hard ground during the summer months. A corn or bruising can make a horse extremely lame and has a sudden onset. A farrier will dig out the bruising and once the pressure is relieved the horse’s lameness usually improves dramatically. 
  • Frog – the function of the frog is to provide grip, be a weight-bearing surface for the foot, absorb concussion and ensure that a healthy supply of blood reaches the foot. 

Inside The Foot 

 

  • Digital Cushion – this is found between the deep flexor tendon and the pedal bone. The fibrous and elastic pad absorbs concussion from ground impact and also helps to push blood back up the leg. 
  • Sensitive Sole – you will find this underneath the pedal bone, where it produces new cells that replace lost layers of the insensitive sole. 
  • Laminae – the insensitive laminae attaches to the hoof wall and interlock with the sensitive laminae, which is attached to and supports the pedal bone. 
  • Lateral Cartilages – these cartilages are attached to the pedal bone and protect the coffin joint and absorb concussion. 

 

 

How To Maintain Healthy Hooves 

It’s important that you regularly check your horse’s feet so you know what is normal and can spot abnormalities quickly and take action before issues become serious problems. I It’s important that you pick their feet out before and after they are turned out to the field and before and after riding, ensuring that there are no risen nail clenches, shoes are securely on their feet, there are no abscesses and all stones are removed that could cause discomfort. In addition, picking out their feet gives you the opportunity to check for thrush, punctures and cracks, which can be superficial but can worsen and impact the hoof structure. You should therefore make sure that your horse is shod every 6-8 weeks, but note that this  depends on the horse and what your farrier suggests is more suitable for their feet specifically and the time of year. If you have any queries about your horse’s feet and you want advice, take time to discuss good hoof care for your individual horse with your farrier. 

After your farrier has visited you should check for a number of things, including: 

  • The horse should be sound so trot them up on a flat surface once they have been shod. 
  • Check the balance of the feet. 
  • The periople hasn’t been over rasped, as this will damage the waterproof layer. 
  • The sole of the foot should not touch the ground in unshod hoses. 
  • Ensure that the sides of the frog have been trimmed and the frog should be level or below the edge of the hoof wall. 

As well as regular farriery, you can maintain healthy hooves by feeding correctly. Biotin is a nutrient that is associated with healthy hooves, but they also need other amino acids, and minerals such as zinc and copper. A balancer or supplement can help to provide your horse with the nutrients they require and is particularly useful if they aren’t getting the recommended amounts of a mix or cube.  . Some good-doers tend to have less biotin in their diet as they have limited forage fed to them to help keep their weight under control. This means that less fibre is fermented and so less biotin is naturally created as a by-product of the fibre digestion process. Therefore, it’s sometimes necessary to feed a supplement to ensure that they are getting everything they need. 

There are numerous ailments that can affect the feet including bruised soles, thrush, seedy toe, laminitis, sand/grass cracks and nail bind/prick. Therefore, you should be regularly checking their feet, so if you spot any of these signs you can seek professional assistance f immediately to prevent any further damage. 

If you would like to find out more about how to keep your horse’s hooves healthy, speak to an equine nutritionist and your farrier, who will be able to provide you with specific advice for your horse. 

The post Maintaining Healthy Hooves Through Dry Weather Conditions appeared first on 10AD Blog.

Director Ric Cantor Signs to Interrogate

How Limbaugh, Hannity and Other Right-Wing Media Stars Are Amplifying Trump's "Law and Order" Message

Sean Hannity, Rush Limbaugh and other conservative pundits have seized on the Portland protests as a pro-Trump rallying cry.

New York Times to Buy Producer of ‘Serial’ Podcast

The company, capitalizing on the success of its “Daily” podcast, continues an expansion into audio journalism.

The Often-Overlooked ‘Hamburger Button’ on Websites Is Now Worth a Free Whopper

A designer named Norm Cox, working for Xerox in the 1980s, created the small-but-mighty, three-line widget that would become ubiquitous on computer interfaces and mobile devices. He called it a “road sign,” an “air vent” and a “container for contextual menu choices.” He never compared it to lunch. But in the years since, those parallel,…

Right-Wing Media Stars Amplify Trump’s ‘Law and Order’ Campaign Message

Sean Hannity, Rush Limbaugh and other conservative pundits have seized on the Portland protests as a pro-Trump rallying cry.

Facebook Tests a New Page Layout for Its Mobile App

Facebook is testing a new look for pages on its flagship mobile application. The social network said the test has been ongoing with “a handful” of public figures, including actors, authors, bands, books/novels and creators. Facebook added that the test is being expanded to a small percentage of English-language pages, which will include a small…

Leinenkugel’s and Christian Yelich Are Giving Away Beer and Hats to Mark Baseball’s Return

The good news is that Major League Baseball finally returns from its pandemic-forced shutdown Thursday night. The better news is that Leinenkugel’s and Milwaukee Brewers superstar Christian Yelich are going to make 119 fans–one for each day that Opening Day was delayed–very happy with a six-pack of the brewer’s Summer Shandy and a Leinie’s baseball…

Havas Releases US Diversity Workforce Data as Part of Plan to Combat Racism

Havas has released the makeup of its U.S. workforce, the latest holding company to do, in a bid to be more transparent about how diverse it is. According to the data, 2.67% of employees who hold executive or director roles at Havas are Black, 8.24% are Hispanic or Latino and 5.79% are Asian. Across the…

Amazon quer que no futuro você possa manusear aplicativos com comandos da Alexa

A Amazon anunciou nesta quarta (22) uma leva de 31 novas ferramentas para desenvolvedores que entre outras coisas inclui uma nova frente de desenvolvimento da Alexa, que busca abrir a assistente virtual para interação com aplicativos de terceiros. Intitulado Alexa for Apps, o recurso por enquanto está em fase de testes, mas na prática significa …

O post Amazon quer que no futuro você possa manusear aplicativos com comandos da Alexa apareceu primeiro em B9.

Apple’s Sweet Lullaby Promises 100% Carbon Neutrality by 2030

After delivering one of the most hilarious ads about working from home just two weeks ago, Apple has released another ad–only this time, it stars a baby and soothes with a lullaby about tackling environmental messes with planet-sized plans. This lullaby isn’t sung; it’s spoken. Cooing in a whisper, the narrator introduces the viewer to…

The Rolling Stones "Scarlet" (2020) 3:44 (UK)

DDB Worldwide names new global leadership to replace Wendy Clark

Marty O’Halloran becomes global CEO and Justin Thomas-Copeland, CEO of North America.