Mike Colter, George Lopez, Ming-Na Wen and other celebrities help DoorDash call attention to its partnership with the National Restaurant Association.
A heated dispute between the newsroom and the opinion section of one of the country’s most respected news organizations has spilled into public view.
The PGA Tour is teeing up Venue, the Facebook NPE Team application that enables commentators and fans to experience live events together in a new, interactive way. The Facebook NPE Team–the NPE stands for New Product Experimentation–rolled out Venue in late May with Nascar as a partner, kicking things off with the Supermarket Heroes 500…
Unlearning systemic racism is hard. So much of bias is unconscious and unintentional, picked up from a lifetime of subtle messaging from school, work, family and broader culture. But it’s not impossible, on a personal or corporate level, and this year’s 3% Conference aims to set attendees on the path to unlearning their inherent biases….
Twitter users: Dollar Shave Club wants to remind you that your balls are in your court, and the right set could earn you $25,000. The direct-to-consumer personal grooming products retailer introduced a new product earlier this month, Ball Spray, which it described as “the solution to that swampy feeling in your shorts that comes along…
The Facebook advertising boycott should, theoretically at least, be coming to an end next week. Throughout July, advertisers including Starbucks and Verizon pledged to pull ad spend from the platform to take a stand against hate speech and misinformation on the social network, which is visited by 1.6 billion people every day. Mark Penn, chairman…
Para muitas pessoas, o isolamento social causado pela pandemia tem resultado em uma mudança na percepção de hábitos e valores. Essa ressignificação de conceitos chegou à Taylor Swift, que mudou totalmente sua forma de lançar um novo álbum. Nada de pistas codificadas em mensagens do Instagram, nem de teasers ou singles sendo trabalhados meses antes …
O post Com “Folklore”, Taylor Swift muda estética e padrões que ela mesma criou para si apareceu primeiro em B9.
A Apple TV+ já tem uma nova série encomendada, e será protagonizada por Elisabeth Moss (dos seriados “O Conto da Aia” e “Mad Men” e do filme “Nós”). “Shining Girls” é descrita como um thriler baseado no romance homônimo, de Lauren Beukes, e terá produção da Appian Way, de Leonardo DiCaprio. No livro, uma repórter …
O post Na busca para expandir seu catálogo, Apple TV+ anuncia série com Elisabeth Moss apareceu primeiro em B9.
The 600 & Rising co-founder on who is getting it right, who is falling short … and that Periscope walk-out.
Courts will be surrounded by robotic cameras and 17-foot video boards showing at-home viewers virtually seated together when the league resumes play at Walt Disney World next week.
Plus, ad execs create a 10-question survey that addresses the “strained relationship between Black and white people” and Work & Co commits $1 million to fund startups focused on advancing the Black community.
Debi Chirichella, the division’s chief financial officer, will step in after the departure of Mr. Young, who was accused of making lewd remarks in the workplace.
Last month, Mr. D’Elia was the subject of multiple accounts from women who said that the comedian made sexual advances toward them when they were younger.
Dominance in overall search does not equate to dominance in product search. That’s a hard truth Google may have learned too late. Now, however, it’s trying to win back brands and customers by establishing itself as an Amazon alternative in ecommerce. And, in its latest bid, Google announced the sellers who use its Buy on…
Is it too early to start thinking about Christmas? Not for brands advertising on audio-streaming platform Spotify. The company released its Christmas in Summer: Hear the Cheer invite-only digital hub for advertisers, giving them access to key Christmas trends and audience data. Spotify shared some of those insights: November marks the global start of Christmas…
A Associação Nacional de Basquete dos Estados Unidos vai utilizar o Microsoft Teams para recriar virtualmente o público dos jogos de basquete da NBA, que recomeça oficialmente no próximo dia 30 de julho. A preferência pela plataforma de videoconferência no caso acontece graças ao “Together Mode”, novo modo de visualização que a Microsoft inaugurou há …
O post NBA vai usar ferramentas do Microsoft Teams para “recriar” torcidas nos jogos apareceu primeiro em B9.
Despite living and playing inside The Bubble–the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.–the National Basketball Association is finding new ways to put fans courtside. Virtually, at least. The NBA announced today a partnership with Microsoft and its Teams videoconferencing platform to welcome at least 300 fans–…
O Twitter bloqueou nesta sexta-feira (24) uma série de perfis ligados a membros ativos do movimento bolsonarista, incluindo nomes importantes como o empresário Luciano Hang, a extremista Sara Winter e os blogueiros Allan dos Santos e Bernardo Kuster. De acordo com a Carta Capital, um total de 16 contas foram suspensas na plataforma, que segue …
O post Sob ordem do STF, Twitter suspende contas da extrema-direita brasileira apareceu primeiro em B9.
Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.
Amazon spent a record $4.38 million on lobbying in the second quarter, Bloomberg News reports.
Why this matters now: Amazon chief Jeff Bezos is about to make his Capitol Hill debut in the form of an appearance before the House antitrust subcommittee on Monday, July 27. Apple’s Tim Cook will be there too (also making his first appearance), along with Facebook’s Mark Zuckerberg and Google’s Sundar Pichai (who have both been to this rodeo before).
+ ICYMI: Amazon “last year spent about $21,000 per minute on advertising and promotion,” Ad Age Datacenter’s Bradley Johnson writes in “How Amazon ad spending went from $30,000 to $11 billion”—a post that serves up plenty of other stats about the e-tailer’s journey to the tippy-top of the must-read Ad Age Leading National Advertisers 2020 report/ranking.
“The level of new jobless claims unexpectedly rose last week, signaling a weakening trend in the labor market as states across the U.S. grapple with a resurgence in coronavirus cases,” Yahoo Finance reports, citing the latest Labor Department data. “Another 1.416 million Americans filed for first-time unemployment insurance benefits, up from just over 1.3 million the prior week.”
The bigger picture: “Roughly one in five workers are collecting unemployment benefits,” per The New York Times.
We recently kicked off a regular look at marketers that have been increasing their TV ad spend (across national broadcast and cable). The previous installment covered Starbucks; the subject of today’s close-up is Old Navy, with TV ad spend provided exclusively to Datacenter Weekly by iSpot.tv. To wit:
• Old Navy spent less than $12 million on TV advertising from January through June, per iSpot’s estimates.
• From June 1 through July 21, Old Navy has been catching up on lost time, plowing an estimated $31.3 million into TV advertising—i.e., more than twice what it spent during the first five months of 2020.
• That surge puts Old Navy in 29th place among all brands in terms of TV ad spending from June 1 to date.
• Among the ads Old Navy has put into heavy rotation: “Together,” featuring artist Noah Scalin, which has racked up 1.58 billion TV ad impressions since June 1.
To put this all another way… If Old Navy ads have seemed omnipresent while you’re watching TV lately, you’re not imagining things. The brand lately accounts for a remarkable 64 percent of TV ad spend in the clothing/footwear category tracked by iSpot.
Back in May we shared what we called “an astonishing visualization of Jeff Bezos’ wealth,” courtesy of web developer Matt Korostof, who figured out a way to make something rather incomprehensible—the real scale of billions and billions of dollars—exhaustingly comprehensible through the physical activity of scrolling.
Now we’re directing your attention to another fascinating wealth visualization (though one that doesn’t focus on Bezos) that also uses movement to get the point across.
In “A Million Dollars vs A Billion Dollars, Visualized: A Road Trip,” British vlogger Tom Scott literally travels to convey the nearly unfathomable distance between being a millionaire and a billionaire.
The video, incidentally, is a YouTube millionaire, so to speak. Though Scott originally posted it on July 13, it recently surged past the milllion-view mark thanks to briefly landing on Reddit’s home page. (Spoiler: You’re going to find yourself skipping around and ahead quite a bit, because this is a long road trip.)
Speaking of YouTube, conservative anti-Trump PAC The Lincoln Project, which we’ve been watching closely as part of our ongoing Campaign Trail coverage, sure seems to know its way about the platform, according to data that social video analytics platform Tubular Labs shared exclusively with Datacenter Weekly:
• TLP has racked up more YouTube views than Joe Biden from April 1 through July 21: 63.6 million vs. 44.7 million.
• TLP’s YouTube videos over that same measurement window had 2.6 million engagements—Tubular’s term for combined shares, likes and comments—vs. just over 292,000 for Biden.
• TLP has had 25 YouTube videos with 1 million or more views, vs. just four for Biden.
• TLP has been accelerating its output lately with 42 videos uploaded to YouTube from June 1 through July 21. Biden’s YouTube channel has posted 64 videos during the same timeframe—but, again, they individually tend to draw fewer eyeballs than the typical Lincoln Project video.
• “NFL to continue data tracking in helmets, cleats and mouthguards amid COVID-19,” per The Atlantic.
• ‘True number of U.S. coronavirus infections likely 10 times larger than reported, CDC data shows,” per Politico.
• “EU Regulators Take Tough Data-Transfer Approach After Ruling,” Bloomberg News reports.
• “Google announces 100,000 scholarships for online certificates in data analytics, project management and UX,” via CNBC.
• “Hundreds Of Thousands Of Instacart Customers’ Personal Data Is Being Sold Online,” BuzzFeed News reports.
• “How to download your Instagram data and get a file with all of your photos, comments, messages, and more,” from Business Insider.
• “This data campaign lowers the price of condoms as STIs go up,” via Ad Age’s Creativity.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
(TrendHunter.com) The Orbitkey Desk Mat is a style-conscious accessory for workstations that will provide professionals with a way to keep themselves organized, prevent desktop damage and even focus more concisely….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
