LONDON–It’s not often that two competing brands in a category come together in a show of camaraderie-but spotting an opportunity to display their support for Black Lives Matter, PG Tips and Yorkshire Tea banded together with a blunt message: Don’t believe Black Lives Matter? Don’t drink their teas. Following the death of George Floyd, killed…
Addressable advertising on linear television is edging closer to reality. AMC Networks is the first company to pilot On Addressability, an addressable advertising initiative founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach. Addressable TV advertising lets marketers use data to more selectively select which audience categories their commercials are served in…
Facebook is easing its ban on advertising non-medical face masks across its platform, but the temporary ban on selling medical masks, such as surgical or N95 masks, will remain in effect. Non-medical face masks can now be promoted via organic posts, ads and commerce listings via Facebook Marketplace and Instagram. The social network outlined its…
O Outback Steakhouse lança uma nova campanha que contempla o relançamento do fondue da marca. Essa é a primeira vez que a marca aposta em conteúdos feitos 100% à distância, respeitando as orientações atuais de distanciamento social. Para isso, a empresa contou com a ajuda da tecnologia para criar formas disruptivas de produção e continuar …
O post Outback relança seu fondue em campanha produzida totalmente à distância apareceu primeiro em B9.
In a joint letter released this week, the Association of National Advertisers (ANA) and its partner network the Alliance for Inclusive and Multicultural Marketing (AIMM) committed to seven steps to address systemic racism within the advertising and marketing industry. It’s been more than two weeks since the murder of George Floyd at the hands of…
Buyers and media companies alike have been planning for a staggered upfronts marketplace this year due to the economic disruption caused by Covid-19, but the Association of National Advertisers is proposing a much larger change–one that would completely upend the $20 million in ad revenue usually transacted during that time. As part of what it…
Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like…
Technology that ushers in sweeping societal changes ought to come with a warning, but that’s fanciful thinking in unregulated America. On these brave shores, we believe in self-reliance and self-regulation, prolonged fantasies both. I often wonder, did Steve Jobs know what he was unleashing with the iPhone because the impact has not been all good. […]
The post IBM Thinks Bigger; It’s In The Company’s DNA To Do So appeared first on Adpulp.
O Tinder anunciou nesta quarta (10) que vai parar de banir contas que mencionam o usam hashtags do Black Lives Matter, depois que reportagens de veículos como o Buzzfeed News e o BBC trouxeram a público a prática desde a eclosão dos protestos sobre a morte de George Floyd nos EUA. A situação bizarra surgiu …
O post Tinder vai parar de banir contas que mencionam o Black Lives Matter apareceu primeiro em B9.
(TrendHunter.com) The ‘Shelter’ desk is the design work of João Teixeira and is a premium workstation for those who are looking for a way to keep all of their essentials nearby, while still maintaining a…
Did you know that you can add a DM Me sticker to your Instagram Stories posts? This sticker allows you to encourage your viewers to send you an Instagram Direct message, rather than directly replying to your Stories posts. Our guide will show you how to use the DM Me sticker in Stories. Note: These…
People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day. Between March 8 and May 23, pet brands spent $131.8 million on advertising across TV, digital, daily newspapers and weekly magazines, according to a new report…
In the weeks following the deaths of Breonna Taylor in Louisville and George Floyd in Minneapolis, numerous brands have made statements and donated money to organizations fighting for racial justice. Such statements are the first step for many companies, but hardly a place to stop. Recently, hundreds of Black professionals in the advertising industry signed…
A União Europeia quer que o Google, o Facebook e o Twitter contribuam de maneira direta à entidade no esforço de combate à desinformação e as informações falsas. Nesta quarta (10), dois oficiais da entidade declararam o interesse da organização em receber das três companhias relatórios mensais sobre medidas e ações para barrar a disseminação …
O post União Europeia pede a Facebook, Google e Twitter que façam relatórios mensais sobre combate às fake news apareceu primeiro em B9.
No próximo dia 28/06, a National Geographic se une a iniciativas para a comemoração do Dia Internacional do Orgulho LGBTQIA+, data que torna visível uma jornada desafiadora e esperançosa no caminho da igualdade de direitos para a comunidade LGBTQIA+. Para gerar ainda mais conscientização e conhecimento sobre o assunto, a National Geographic oferece uma maratona de …
O post Para celebrar Dia do Orgulho LGBTQIA+, National Geographic vai faz marcha virtual apareceu primeiro em B9.
The female pleasure continues to be taboo, and everyone needs pleasure. The case for her, introduces a campaign that demands and claims pleasurable, enjoyable sex for every woman. To achieve this, teen vogue will publish an special edition where the letter g will be missing, just like it has beenmissing from the lives of many women without any explanation, being the g spot an icon of free sexuality, fulfilling and egalitarian. This campaign search an egalitarian sexual education, and demands and claims pleasurable, enjoyable sex for every woman.
The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…
Television has become the latest industry to reexamine itself in light of the national protests against police brutality and racial injustice following the May 25 death of George Floyd, an unarmed Black man killed in Minneapolis police custody. With the protests continuing and the cries for social justice intensifying, several outlets are pulling shows and…
A HBO Max informou que removeu o filme “…E o Vento Levou” de seu catálogo, seguindo os desdobramentos dos protestos antirracistas que acontecem nos Estados Unidos após o assassinato de George Floyd por um policial branco em Minneapolis. O comunicado da plataforma diz: “‘…E o Vento Levou’ é um produto de seu tempo e descreve …
O post HBO Max retira “…E o Vento Levou” do catálogo e vai relançá-lo com discussão de seu contexto histórico apareceu primeiro em B9.
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