Oscar volta a fixar 10 indicados em Melhor Filme e vai promover novas medidas de inclusão na indústria

A Academia de Artes e Ciências Cinematográficas divulgou nesta sexta (12) um novo comunicado envolvendo mudanças na principal premiação do cinema estadunidense, mas ao contrário das expectativas do mercado a entidade não anunciou o adiamento da próxima cerimônia do Oscar. Depois de liberar produções lançadas no streaming na briga, as decisões da vez aprovadas pelo …

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The Oscars Will Add a Diversity Requirement for Eligibility

The academy, which added Ava DuVernay to its Board of Governors, is still working out the details, but the new rule won’t affect films this year.

Cabify lança serviço de rotas compartilhadas entre funcionários para viagens mais seguras

A Cabify lançou um novo serviço de compartilhamento de rotas para clientes do Cabify Empresas em todo o mundo. Chamado de “Cabify Share”, o serviço visa se adaptar à nova realidade pós-coronavírus, facilitando o compartilhamento de rotas entre os funcionários de uma mesma empresa para o trabalho e para suas casas. O serviço permite que …

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Aerie Harnesses the Power of TikTok to Spread Positivity in Quarantine

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually. For Aerie, the American Eagle-owned intimates, swim and leisure brand, that came in the form of the…

BFG + MARC USA + BLR | further = 9Rooftops

The ad business is hungry for change. Clients and their customers too—everyone is ready for what’s next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York […]

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Samsung doa R$ 5 milhões para apoiar brasileiros na luta contra a Covid-19

Diante dos esforços generalizados no combate à disseminação da Covid-19, a Samsung Brasil anuncia a doação de R$ 5 milhões para o poder público brasileiro. O valor inclui doações para o Governo Federal, Governo do Estado de São Paulo e o Governo do Estado do Amazonas.  A ação para o Governo Federal inclui a doação …

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Empresa dona de “Magic: The Gathering” bane 7 cartas do jogo por promoverem imagens racistas

Responsável pelo jogo de cartas “Magic: The Gathering”, a Wizards of the Coast confirmou esta semana o banimento de sete cartas oficiais dos torneios e base de dados online da marca por conter imagens “racistas ou culturalmente ofensivas”. A decisão acontece como reflexo dos atuais protestos sobre a morte de George Floyd, que de acordo …

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First Black ‘Bachelor,’ Matt James, Cast by ABC

He will lead the next season of the show, which has long been criticized for its lack of diversity.

We’re Sorry for Not Listening to Black Influencers Before

We have failed Black influencers in our network. If you aren’t a Black influencer marketing practitioner, you have, too. Brandi Wiley challenged us to use her words to own our failure, and we stand up to say: We purposely overlooked Black women because it was easier than to push back or educate a client. It…

Marc Pritchard Doesn’t Want to See Another Storyboard Without Diversity

For Marc Pritchard, Procter & Gamble’s chief brand officer, the past few weeks have laid bare something that’s been a part of American life for centuries: the scourge of racism and systemic inequality. “Now it is inescapable, and we must deal with that,” he said. The best way to do so, according to Pritchard, is…

Fox News Host Tucker Carlson Loses More Advertisers

Disney, Papa John’s, Poshmark and T-Mobile backed away from “Tucker Carlson Tonight” after the host’s comments about Black Lives Matter protests.

3 Companies Halt Discriminatory Policies; Getting Advertisers to Ditch Facebook: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 3 Companies Reevaluating Discriminatory Policies While many companies are being…

Inside the Longshot Campaign to Get Advertisers to Ditch Facebook

During the early hours of May 29, protesters flooded the streets of Minneapolis, demanding justice following the police killing of George Floyd, a Black man, in their city. President Donald Trump–who often posts on social media at odd hours of the night–tweeted at 12:53 a.m. that “when the looting starts, the shooting starts.” Minutes afterward,…

Jeep: Traffic Signs

Jeep Print Ad - Traffic Signs
Jeep Print Ad - Traffic Signs
Jeep Print Ad - Traffic Signs

Outdoor Distancing Rings – The Beach Ring Creates a 12-Foot Diameter Social Distancing Circle

(TrendHunter.com) As the weather becomes even nicer, people will want to enjoy time in the sun and to encourage people to keep a safe distance from one another, many parks are being sprayed with social distancing…

Snapchat Unveils New Fare for Discover at Snap Partner Summit

Snap Inc. revealed several details about content for its Discover platform at its virtual Snap Partner Summit Thursday. Snap Inc. The company reached multiyear extensions of commitments with partners including Disney, ESPN, the National Basketball Association, the National Football League, NBCUniversal and ViacomCBS, covering new Shows and Snap Originals, as well as returns of existing…

A Zero-Alcohol Wine Brand Just Created the World’s Most Socially Distant Restaurant

For many people, 2020 has been a year of stress and sadness. So imagine for a moment being wined and dined in the middle of a forest with the tree canopy stretching way overhead, or out on a jetty above the glittering ocean with nobody else to see for miles. Oddbird, a Swedish alcohol free…

Scotiabank Made a Full-Length Hockey Documentary that Could be Canada’s Answer to The Last Dance

A feature-length documentary about Canadians’ passion for hockey–much of it shot by the fans themselves over a single day–has become one of the biggest sports events in the country since live hockey came to a halt and the Stanley Cup playoffs were postponed due to the coronavirus outbreak. Hockey 24, in the works since November,…

The Facebook NPE Team Is Also Investing in Startups

The Facebook NPE Team is best-known for its experimental stand-alone applications–the NPE stands for New Product Experimentation–but it is also quietly running a multimillion-dollar fund to invest in startups. A Facebook spokesperson confirmed the existence of the fund, saying, “Just as the NPE group experiments with products, the team is also experimenting with ways to…

AMC se torna representante exclusiva de patrocínios do time de eSports do Flamengo

O Flamengo é um dos clubes brasileiros que mais investe em seu time de eSports. Após alguns anos, os resultados do investimento começam a surgir. Primeiro, o clube conseguiu ser campeão do CBLOL, o campeonato brasileiro de “League of Legends”, agora, anunciou um importante contrato de exclusividade de patrocínios com a gigante AMC. A AMC …

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