Hasta La Creative!

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019. That means we really haven’t seen anything yet as far as the alleged retail apocalypse goes. Odest Riley Jr., CEO of WLM Financial,…

Amid million-dollar commitments to racial justice and diversity hire initiatives, agencies have been hosting and participating in panels to address racism. While some of these discussions have been fronted by Black and non-Black people of color, some have not, causing controversy within the business world of who can–or should–have a voice in these panels. One…

Algumas revistas tradicionalmente focadas em moda e cultura têm mostrado como uma boa direção editorial faz a diferença. Em abril, a edição mexicana da Marie Claire cedeu o espaço de suas capas e redes sociais para homenagear profissionais de saúde que estão trabalhando no combate à pandemia de Covid-19. Também em abril, a Vogue da …

O post Capas da Vogue Itália substituem modelos por desenhos de crianças em confinamento apareceu primeiro em B9.

Independent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID. The tie-up uses LiveIntent’s Authenticated Bridge–an identifier that connects advertisers to relevant publisher audiences using hashed email addresses–to aid media buying and selling in a manner similar to the third-party cookie. Additionally, Authenticated Bridge…

Fashion marketer Diesel has always urged its young fans to walk their own path, and that message continues in a new campaign debuting today for Pride Month. The music-driven short film, dubbed “Francesca,” follows its central character’s transition from male to female. And though there are plenty of clues and symbolism about where her journey…

During Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicked off today and runs until Thursday, IBM Watson Advertising announced a new initiative that offers brands the power of data, insights and AI technology to help solve global challenges. Randi Stipes, CMO at IBM Watson Advertising, explained that…

On the heels of a big boost in online sales, retail giant Walmart announced it is partnering with ecommerce platform Shopify to open up Walmart.com to 1,200 Shopify merchants. In a blog post, Jeff Clementz, vice president of Walmart’s third-party marketplace, said the partnership both expands the range of goods available to Walmart customers while…

Enfim aconteceu: depois de semanas de especulação e diversas reuniões, a Academia de Artes e Ciências Cinematográficas anunciou nesta segunda (15) que a 93° edição do Oscar vai ser adiada devido à pandemia. Ao invés da janela tradicional de fevereiro, a premiação mais importante de Hollywood agora vai realizar sua próxima cerimônia no dia 25 …

O post Academia confirma adiamento do próximo Oscar para abril de 2021 apareceu primeiro em B9.

Stadium seats still sit empty, but professional sports leagues are looking forward to eventual recovery. And younger audiences will lead that return, according to a new survey from sports marketing agency Octagon. Despite the global pandemic, younger fans–between ages 18 and 29–never stopped paying attention to their favorite teams and athletes. That’s thanks in large…

Often times, when news articles and blog posts talk about reaching female consumers, they center on statistics and superficial overviews rather than qualitative thinking. Fortunately, brand experience expert Katie Mares lays out a comprehensive case for action in Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Mares traces the […]

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