As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]
The post Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms appeared first on Adpulp.
The streamer’s third chief marketing officer over the past year replaces Jackie Lee-Joe, who is leaving Netflix for personal reasons.
Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer. Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August. She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only…
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The…
A pandemia de Covid-19 impactou fortemente a economia mundial. No Brasil, os pequenos negócios, que se sustentam com uma pequena margem de lucro, viram suas vendas despencarem e muitos chegaram, inclusive, a fechar as portas nos últimos meses. Com o intuito de ajudar perante esse desafio, um grupo de publicitários se propôs a pensar em …
O post Projeto “Hitou Ajudou” usa comentários de tweets virais para divulgar pequenos negócios apareceu primeiro em B9.
After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday–fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,…
The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth’s are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer’s has pledged to change the name of Eskimo Pie. So it’s…
Mesmo que já seja uma das maiores plataformas de conversação por voz e vídeo da internet, o Discord quer mais. A empresa anunciou que investirá 100 milhões de dólares para “ir além dos games” em um futuro próximo. O aplicativo, hoje, oferece canais de conversação muito utilizados tanto por pessoas ad comunidade gamer quanto por …
O post Discord vai investir US$ 100 milhões para ir além do mercado gamer apareceu primeiro em B9.
Griffiths’ appointment follows longtime CEO Eric Salama abruptly stepping down in February; Salama said in a LinkedIn post this week that he disagreed with parent company Bain’s decision to place him on ‘garden leave.’
The price of the over-the-top television service YouTube TV is going up–again. YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month for new customers, the company announced today in a blog post. Existing customers will see the change reflected in their…
O Waze anuncia hoje a nova comunicação de marca, que estará disponível em breve para todos os usuários. Agora, o app conta com uma nova tipografia e um novo esquema de cores, além de ter os “humores” redesenhados. O objetivo da atualização é proporcionar uma melhor experiência ao usuário, seja mostrando o que há no …
O post Waze atualiza comunicação da marca com mais cores e humor apareceu primeiro em B9.
The missing piece in CCPA and other proposed regulations is a qualified ‘reasonableness’ standard.
SpongeBob and Old Spice team up to promote Old Spice Ultra Smooth Face & Body Wash as well as “The SpongeBob Movie: Sponge on the Run.”
Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership…
Mais do que nunca, a internet e as redes sociais são fundamentais para conectar pessoas e levantar discussões. A Tim reconhece a importância de manter essas conexões ativas, engajando espaços para que a comunidade LGBTQIA+ se fortaleça. Com isso, após convocar um “twittaço” para apoiar o Mês do Orgulho LGBTQIA+, em ação criada pela HavasPlus, …
O post Tim encerra Mês do Orgulho LGBTQIA+ com vídeos sobre diversidade, amor e aceitação apareceu primeiro em B9.
Whitney Headen discusses leveling the playing field by leveling access.
Tiffani Harcrow alleges in the suit that Chief Creative Officer Michael Wallen told her he wouldn’t take his family on a cruise ship during the pandemic ‘but it was our duty to our client to instruct the public to do so.’
(TrendHunter.com) Many people embrace the necessity of wearing protection in public with a sense of style as they look for chic face masks designs that will allow them to feel confident and safe at the store or when…
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