Debuting a new product comes with a slew of complications–even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey–the brand’s fourth…
Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and…
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own…
O Google Fotos começou a notificar todos os seus usuários nesta terça-feira (30) com a informação de que vai parar de fazer o backup automático de imagens vindas do WhatsApp, Facebook e Instagram no celular. De acordo com a Android Police, a mensagem diz que o Google tomou esta decisão em especial para economizar recursos, …
O post Para “economizar recursos de internet”, Google Fotos vai parar de fazer backup de imagens do WhatsApp e do Instagram apareceu primeiro em B9.
Nos últimos anos, as redes sociais têm sofrido bastante com as notícias falsas. O Facebook, por exemplo, se tornou uma das maiores plataformas de divulgação de fake news, ao ponto de ser apontado como um dos grandes responsáveis por fraudes em eleições pelo mundo. Desde então, a empresa de Mark Zuckerberg tem procurado formas de …
O post Facebook aprimora algoritmo para priorizar fontes originais de notícias apareceu primeiro em B9.
As brand boycotts grow, Facebook is under more political pressure.
The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that “booking” was too broad and general of a term for a trademark. But…
Existem artistas que nos passam a sensação de que não precisam fazer mais nada, tamanho o legado cultural que já possuem. Essa é a sensação quando Gilberto Gil, por exemplo, em comemoração ao seu 78º aniversário, faz uma live musical que também é aula sobre música brasileira e cultura nordestina. Sentimos que o presente é …
O post Em “Rough and Rowdy Ways”, Bob Dylan dá aula de cultura enquanto fala de si mesmo em registro íntimo apareceu primeiro em B9.
Demorou três meses, mas enfim algum serviço de streaming se mobilizou para lançar um recurso de exibição simultânea em sua plataforma para atender a galera que quer assistir filmes e séries junta, mesmo quando distante. O Amazon Prime Video começou a disponibilizar nos EUA nesta terça (30) a ferramenta, que ganhou o título simples de …
O post Amazon vai permitir que você assista séries e filmes com até 99 pessoas no Prime Video apareceu primeiro em B9.
Lululemon’s acquisition of Mirror will give the Canadian brand a piece of the valuable in-home fitness market.
The Dutch financial system is being misused for fraud and money laundering. Last year, 16,000,000,000 euros were pumped through Dutch banks illegally. This money is used to drive drug trade, human trafficking and terrorism. Resulting in many innocent victims. That has to stop. To help ABN AMRO recruit more financial crime analysts we’ve created The Dark Side of Money. A short thriller that lets viewers experience the harsh reality behind money laundering and tests if they’re sharp enough to detect financial crime. The film is full of suspicious details that are common signs of money laundering. Can you spot them all?
The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency’s latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics.
Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way.
“Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons.
“We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If.
“We feel continuously inspired by this teen generation, particularly those in the LGBTQ+ community who are making changes through their authenticity, protecting it, not wanting to be anyone else. This year we are all living unprecedented complicated conditions, but this context has only made more evident that this community is much more vulnerable; so we wanted to send them a message of support, tell them how much they inspire us and motivate us to continue changing things. We want to be with them on digital platforms during Pride Parade, and make a donation to an organization dedicated to help those who are in risk..”, – Karen Arreola, IMC Manager at Coca-Cola. .
Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems.
Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z.
This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City.
Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar. The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American consumers to the revolutionary online shopping service.
Founded in 2005, Klarna offers products and services to consumers and retailers within payments, social shopping and personal finance. The campaign is part of its evolution from payments to delivering an end-to-end shopping service and app, which will introduce Americans to a smooother way of shopping online.
Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too. Time to get back to work. Because genius still looks better on a football field.
TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.
With the state of the nation being as it is, experiential agency Bankrobber wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day.
In order to execute this project, the Bankrobber team called upon Sajjad Musa, a Brooklyn-based visual artist who is largely focused on social commentary, to design the cover art. The prints are being sold and 100% of the profits are being donated to The National Bail Fund.
In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into the new institutions. While trusting a brand over elected officials could be a troubling development, the fact that profit-driven companies are putting substantial money into justice and racial issues shows that government…
Após a renovação no portfólio da marca no último ano, OMO lança uma nova campanha nomeada “O Poder do SOMOS”, com um manifesto pela coletividade que mostra como a marca tem ouvido seus consumidores e procurado se adaptar às novas necessidades. “No cenário em que estamos vivendo, os hábitos dos consumidores têm mudado rapidamente em …
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O Spotify anunciou nesta terça (30) o lançamento de uma nova ferramenta que introduz letras de música em tempo real durante a execução das faixas. O recurso será disponibilizado aos usuários de 26 países na Ásia e na América Latina, incluindo o Brasil, e pode ser acessado a qualquer momento em um card de letras …
O post Spotify lança recurso de letras de música em tempo real no Brasil e outros 25 países apareceu primeiro em B9.
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