When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from…
With major sports leagues shut down for the foreseeable future, an up-and-coming futuristic sport is looking to help fill the void with a particularly social distancing-friendly type of competition. The Drone Racing League has seen a 200% uptick in viewership in the past year–a trend that has accelerated since the start of the coronavirus pandemic…
Facebook recently added a Stay Home sticker for Facebook Stories, which allows you to encourage your viewers to stay home during the Covid-19 pandemic. Our guide will show you how to add this sticker to your Stories. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you’ve taken or imported…
Any holiday that occurs during a pandemic requires some creativity on the part of the celebrants. With gatherings of pretty much any size canceled and Zoom fatigue setting in, we could all use a little extra excitement. Tuesday is Cinco de Mayo, an annual celebration to commemorate the Mexican Army’s defeat of the French at…
Utah-based advertising agency Harmon Brother knows the coronavirus pandemic is–to put it bluntly–a crappy situation for businesses. Grounded in that realistic perspective, Harmon Brothers, which is known for (and proud) of their distinctive work centered on bodily odors and conversational taboos, are gifting a pot of gold to one struggling business. The creators of the…
Four deserted cities in Portugal during the quarantine period… and a “LIDL” truck passes by. Always there for their clients. Here for you. More for you.
Facebook quietly rolled out the photo transfer tool it began testing last December in the U.S. and Canada this week. Facebook The social network kicked off testing of the tool in Ireland last December, enabling people to transfer their photos and videos from the social network directly to other online services, beginning with Google Photos….
For most Americans, there were two events that helped indicate that this pandemic was a real thing. One was when Tom Hanks contracted Covid-19. And the second was when Adam Silver had the good sense and great foresight to shut down the NBA season. Sadly, when we look back in history, we may find we…
This has been one of the strangest springs for millions of sports fans around the world. Right now, three U.S. professional leagues–the MLB, the NBA and the NHL–would be in full swing, and a fourth–the NFL–would be seeing teams preparing for mini-camp. But not this year. No NCAA tournament, no Indy 500, no Kentucky Derby….
A judge ruled that The Mail on Sunday would not be judged on whether it had acted dishonestly in publishing a letter from the Duchess of Sussex to her father, Thomas Markle.
We see you. Yeah, you. Turning that pile of clean laundry into a pillow fort. Pitching a tent in your backyard and roasting s’mores over the stovetop. We see you—creating masterpieces on the sidewalk and dreaming up imaginary places in the clouds. We see you—visiting museums and operas from your sofa. Attending living room concerts in your slippers and virtual tours from under the covers. We see you, explorers. You see, you can take adventure away from the explorer. But you can never take the explorer away from adventure. They find a way. And the truth is: Colorado Springs isn’t the adventure. You are. Rafting is just a river without your paddle. Ziplining is just a route without you daring to soar. And the mountains are just a landscape without you to blaze a new trail. The adventure is you. And while our community does its part to keep our neighbors safe from harm—we’ll be here when it’s all over. Ready—for your next adventure.
In a time where we’re all longing for adventure and exploration and, yet, stuck at home in order to protect our neighbors and slow the spread of COVID-19, Visit Colorado Springs reminds us that we are the adventure—not our destination.
As the Covid-19 pandemic rages on around the globe, governments and health bodies have been urging the populace to stay indoors in order to keep themselves and others around them safe as well. The near empty streets and shuttered establishments the world over are a stark reminder of the troubling times we are living in. So to drive home the point of social distancing and to urge people to keep staying indoors, we created these location specific works which portray eminent landmarks absent from their usual places, because like sensible humans, even they are perpetuating the good virtues of staying in and not venturing outdoors!
Launch of NKT Fasteners in Sweden.
With the lockdown prompted by the Covid-19 pandemics, one of the very few situations where people are allowed to go outside their homes was to walk their dogs. To raise awareness on dog adoptions in a time when the topic is at the bottom of the priorities list, HappyTails civic initiative group launched a campaign portraying people walking their dogs during the pandemic. Besides having a companion that will improve the overall quality of life, adopting a dog or cat will give you an extra reason to leave your house and be more active. To encourage responsible adoptions, the volunteers at HappyTails are thoroughly screening future owners and are performing personality matchmaking tests to ensure there’s a perfect fit between each animal and those who intend to adopt them.
Create a print campaign for Scotch Porter Beard Wash. Communicating how dirty unwashed human beard can be as it has been tested to carry as many germs as a dog’s fur. By Illustrating that human beard and dog fur are the same if not washed.
Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of…
For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the world as we know…
With May’s arrival, Americans are entering their third calendar month under quarantine. But with some states lifting shelter-in-place orders, and others starting the process of determining how they may reopen, it is tempting to hope that the worst of the Covid-19 pandemic may finally be behind us. Yet several TV ad sales execs–who have already…
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