Sean Hannity, Rush Limbaugh and other right-wing commentators turned a pandemic into a battle of us-vs.-them — the kind of battle President Trump has waged for much of his life.
The new T-Mobile will have over 100 million customers and plans to take on AT&T and Verizon.
It’s not 4/20 yet, but tell that to cannabis buyers around the country, who have pushed sales of bud, edibles and THC-laced tinctures to historic levels in recent days. Before the coronavirus pandemic, April 20, 2019, was the high-water mark for legal cannabis sales in the U.S., with consumers spending millions of dollars to celebrate…
Chicago Mayor Lori Lightfoot has a simple message–delivered in a variety of clever ways in a new PSA campaign. In a series of relatable scenarios, Lightfoot pleads with the city’s inhabitants to stay home to stop the spread of coronavirus. She takes on various personas such as The Analyst, emphasizing the statistics on social distancing,…
Molson Canadian is raising a virtual glass to the local bars and restaurants in Canada that are temporarily shuttered due to the coronavirus pandemic. Throughout the month of April, people who participate in virtual happy hours can share screenshots with the #VirtualHappyHour hashtag and tag @MolsonCanadian on Instagram or @Molson_Canadian on Twitter, in addition to…
In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up. The sudden surge in sales, while great for a company’s income statement, has sent a shockwave through supply chains, leading to empty shelves in grocery aisles across…
Facebook used the occasion of Census Day in the U.S. to provide an updates on steps it has taken to protect and promote the 2020 Census. People on Facebook and Instagram began seeing notifications at the top of their feeds last week, leading them to information about the Census and reminding them to complete it….
Em meio a uma enxurrada de conteúdos sobre tendências de consumo e comportamento diante da atual pandemia de COVID-19, as agências Responsa e Bullet se uniram para responder como as periferias têm respondido a tudo isso. A pesquisa traz um panorama do comportamento das comunidades durante a quarentena, e aprendizados de como marcas e empresas …
O post Pesquisa aponta tendências de consumo e comportamento nas periferias durante quarentena apareceu primeiro em B9.
Para aliviar a sua quarentena, J.K. Rowling, autora da série literária mais bem sucedida das últimas décadas, “Harry Potter”, criou o portal Harry Potter at Home, ambiente virtual destinado a reunir inúmeros conteúdos relacionados à saga do bruxo britânico. “Pais, professores e cuidadores trabalhando para manter crianças entretidas e interessadas durante a quarentena podem precisar …
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Houston-based independent full-service agency 9thWonder, which grew out of agency collective The Company in 2018, implemented a round of furloughs and salary cuts last week as a result of the impact of the coronavirus pandemic. 9thWonder CEO Jose Lozano spoke with Adweek about how the agency is navigating the situation and what it has learned…
Some media companies, no strangers to mass layoffs in the face of unstable funding models, are approaching the economic uncertainty caused by the coronavirus differently. Instead of adding to the layoffs that have seemed to hit consistently since the 2008 financial crisis, publishers are opting to scale back employees’ pay this time around–at least so…
They thought they would be recording a video interview with Adweek about the career obstacles and issues they’re facing. What they got was something a bit more practical–and memorable. This year, traditional April Fools’ Day gags feel pretty out of sync with the state of the world, as a global pandemic continues to leave people…
With shelter in place and stay-at-home orders all over the country, people from California to New York aren’t spending much time outside. With those directives in place, few cabs dot the streets, subway cars have been left deserted, highways are nearly empty, buses carry fewer passengers and restaurants have shuttered. That means the prime spots…
Desde que o mundo entrou em alerta máximo em virtude da pandemia do novo coronavírus, vários mercados foram diretamente afetados. O mundo esportivo como um todo, por exemplo, está passando por um momento inédito, com o cancelamento e o adiamento de inúmeros eventos de todos os portes. Outro mercado afetado, claro, é o do cinema. …
O post Confira os principais lançamentos do cinema adiados pelo coronavírus apareceu primeiro em B9.
While the Ad Council is no stranger to crisis–it was founded during World War II, after all–the coronavirus pandemic has created unprecedented challenges for the country’s leading producer of public service communications. The nonprofit was an early adopter of the work-from-home recommendation, sending everyone home on March 11 to work remotely until further notice. That…
Neighborhood social network Nextdoor rolled out some more new features to help local businesses cope with the coronavirus pandemic. Nextdoor said conversations on its platform about supporting local businesses have skyrocketed by 17 times over the past two weeks. Gift card URLs can now be added to profiles on business pages, providing information on how…
A atual pandemia de COVID-19 tem causado uma grande instabilidade econômica paralela à crise da saúde em todo o mundo. Enquanto é de conhecimento de todos que o isolamento social é a forma mais eficiente de evitar a proliferação do novo coronavírus, a paralisação das atividades de trabalho traz muitas incertezas quanto à manutenção de …
O post iFood recebe mais de 175 mil cadastros de novos entregadores só em março apareceu primeiro em B9.
A LEGO anunciou no último domingo (29) uma série de medidas de auxílio à prevenção e contenção do coronavírus no mundo. Entre as ações tomadas, a que mais se destaca é a doação de US$ 50 milhões de dólares da empresa e seu braço de caridade, a LEGO Foundation, às diversas iniciativas dedicadas às crianças …
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One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days? Earlier this week, Adweek travel reporter Ryan Barwick spoke to a creative at…
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