As public health agencies and government officials encourage social distancing and to slow the spread of coronavirus, Uber is urging its millions of riders to stay home while it pledges to help healthcare workers and those in need. The rideshare company created “Uber Stop Moving” with agency Wieden+Kennedy, and has launched the campaign across all…
Para ajudar na prevenção da COVID-19 e aumentar o acesso a itens de higiene à população, o Grupo Boticário, uma das principais empresas de beleza do Brasil e do mundo, que reúne as marcas O Boticário, Eudora, quem disse, berenice?, Vult, Eume, Beautybox e Beleza na Web, intensificou a produção e o envase de álcool …
O post Grupo Boticário produz 216 toneladas de itens de higiene para doação apareceu primeiro em B9.
Film
Facebook
Advertising Agency:Droga5, New York, USA
We created an activation to help the Berlin’s public transport company, Berliner Verkehrsbetriebe, raise awareness for their equal pay principles as an employer. On Equal Pay Day, female riders received 21% off BVG tickets to shine a light on Germany’s gender pay gap. Through facial recognition, the BVG ticket machine at Alexanderplatz attempted to assess whether riders were eligible for a discount. In addition to the machine, we produced a recruitment video and social content to spread the message beyond the booth. Starring bystanders and BVG crew, the campaign highlighted the importance of equal pay for Berliners of every gender.
Com a audiência da plataforma principal caindo durante a pandemia e devido às medidas de isolamento, a aposta da vez do Uber é no Eats, e a companhia não vai poupar esforços para fazer o seu serviço de delivery bombar neste período. Não à toa, a empresa nos últimos dias aplica uma estratégia agressiva de …
O post Uber Eats firma parcerias com mercados, farmácias e lojas de conveniência durante a pandemia apareceu primeiro em B9.
Outdoor
Sky
Spain has been in confinement for two weeks due to the state of emergency caused by the COVID-19 crisis. Going outside nowadays is more dangerous than ever. In spite of everything, these days we find that grocery shopping in the supermarket farthest from home or taking the dog out has become, for some, the most mischievous excuse to leave home. Sky, the pay television platform that offers the best selection of channels, series and movies, once again takes a creative approach in an exercise of corporate responsibility to raise awareness of the importance of staying at home. To achieve this, they have chosen to fill the center of Madrid with “spoilers”, revealing plot developments of selected platform titles and closing each piece with a warning: “If you don’t want spoilers, #StayAtHome” The campaign, devised by Darwin Social Noise, began last Friday, March 27th, and consists of the projection of spoilers for movies and series such as Chernobyl on digital billboards.
Advertising Agency:Darwin Social Noise, Madrid, Spain
Creative President:Carlos Sanz De Andino
General Director:Alberto Martínez
Executive Creative Director:Oscar Moreno
Accounts Director:Javier Alejandre
Director Of Contents:Bel Rodríguez
Creative Team:Kiko Martínez, Raquel Millán, Raúl Labrador
Account team:Julia Garcia, Ana Fons
Media
Anais Association
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
Advertising Agency:Cheil Centrade, Bucharest, Romania
Executive Creative Director:Mihai Gongu
Group Creative Director:Roxana Nita
Art Director:Victor Trifan
3d Artist:Marijus Pudar
Copywriter:Robert Ghita, Alexandru Iliescu
Head Of Production:Monica Garbur
Client Service Director:Carmen Miruta
Account Manager:Ana Radulescu
Head Of Development:Andrei Popescu
Digital Project Manager:Cosmin Slabescu
Print
Downy
People who have changed the world, have not needed much clothing. That is why you can change the world (taking care of it) using Downy so that the clothes last longer in your closet and not the environment
You don’t need that many clothes to change the world.
Advertising Agency:GREY, Bogotá, Colombia
Art Director:Felipe Álvarez, David Olarte
Online
Trans Lifeline
As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation.
On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
Advertising Agency:Leo Burnett, Chicago, USA
Online
André Alberto
COVID-19 numbers are sending us a very direct message. Our countries need us to stay at home.
We turn the TV we see numbers, we open a website and see statistics, enter a chat a see forecasts. At a time when we only see numbers, it is important to materialize on how they are impacting our nations.
Art Director:André Alberto
The National Hockey League is doing its part to keep fans entertained while the coronavirus pandemic has put games on hold, and Wednesday, it added educational fare to the mix. The league and the National Hockey League Players’ Association are providing free remote access to Hockey Scholar, a hockey-themed STEM (science, technology, engineering and mathematics)…
Former journalists at The New York Times describe a parody of the paper in 1978 and the secrecy surrounding it.
In 1978, a mischievous band of writers that included George Plimpton and Nora Ephron teamed to create a spoof of The New York Times. Turns out, Times journalists were among them.
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
Plastic gets a bad reputation. But fact is it can be fantastic as long we recycle it. So to tell this, we turned Denmark’s beloved No. 1 Plastic Queen into the ambassador to recycle it.
Video made by our agency in reaction to the largest pandemic of recent times. There is no cure yet, but it is time to rethink what we have done well and badly to get out of this catastrophe.
Spain has been in confinement for two weeks due to the state of emergency caused by the COVID-19 crisis. Going outside nowadays is more dangerous than ever. In spite of everything, these days we find that grocery shopping in the supermarket farthest from home or taking the dog out has become, for some, the most mischievous excuse to leave home. Sky, the pay television platform that offers the best selection of channels, series and movies, once again takes a creative approach in an exercise of corporate responsibility to raise awareness of the importance of staying at home. To achieve this, they have chosen to fill the center of Madrid with “spoilers”, revealing plot developments of selected platform titles and closing each piece with a warning: “If you don’t want spoilers, #StayAtHome” The campaign, devised by Darwin Social Noise, began last Friday, March 27th, and consists of the projection of spoilers for movies and series such as Chernobyl on digital billboards.
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As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation.
On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
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