Hasta La Creative!

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying.

It may surprise you that many young Australians are being left behind, simply because they don’t have regular access to the internet. But now, together with leading charity partners, Optus is working to change this. And you can help. By donating some of your data from your eligible Optus mobile plan, you will provide much needed internet access to young Australians who need it most.

We were tasked with unleashing the power and might of the Kraken on the buses of Sydney. This is the result. Fearsome and frightening attacks on public transport.

The Volvo FH’s “Make History” brand positioning, a favorite truck on worlwide roads, took on a new meaning with the crisis caused by the Covid-19.

In these circumstances the new campaign “Heroes of the Road” created by SoWhat agency for Volvo Trucks, proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers’ mission of transporting medicines, food and, above all, hope that the world does not stop.

The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages ??and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally – including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.

Innocence in Danger wanted to reach companies and make them realize that they should be a part of the fight for child protection. Since traditional awareness campaigns didn’t have much impact on them, we had to find a new way to communicate. We decided to not talk about abused children but about the traumatized adults they can become, and traumatized employees. We created a character, embodying millions of victims, and wrote a letter of Demotivation. Based on real testimonies, relating daily pains and sufferings at work, the letter has been sent to the 100 largest companies in France.