Top 30 Social Good Trends in April – From Charitable Adult Entertainment to Period Poverty Campaigns (TOPLIST)

(TrendHunter.com) From free indigenous-focused lacrosse camps to bee conservation-supporting beers, the April 2020 social good showcases many examples that pertain to activism, charity, and social support. However,…

Top 40 Design Trends in April – From Private Ride-Sharing Concepts to Conceptual Plastic Bag Stores (TOPLIST)

(TrendHunter.com) The April 2020 design category boasts some implications for usability, improvements to sustainability, and more. One innovative example comes from Seymourpowell. The studio developed a private ride-…

Travel Advertising Fell by as Much as 90% in March

With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is–responsibly–traveling. And while customers are either too worried about the risks to travel or their local governments won’t allow them to go…

Americans Want Brands to Do Their Part Against Coronavirus, Then Advertise

Americans are optimistic that their lives will go back to normal (or whatever normalcy will look like post-pandemic) in about seven months, but they’ll be going about their ordinary routines with more caution. It might take a bit longer to forgo “quarantainment” for entertainment such as traveling, or visiting their local eateries and social spots….

Adweek Together: The Way Forward for Agencies

The challenges facing the brand marketing ecosystem today are unlike any other we’ve seen before. This much, you all know. But how are the key players who make up this ecosystem adapting to a new, uncertain–though most certainly temporary–situation? For some players, there are short-term fixes. But the coronavirus crisis is also presenting new ways…

T-Mobile Offers Some Customers a Free Year Subscription to New Streamer Quibi

Certain T-Mobile customers will get a free yearlong subscription to Quibi, the companies said Thursday, in a move that should boost early users of the ambitious streaming service that is debuting April 6 in a crowded streaming market. Under the deal, T-Mobile customers who have two or more voice lines with T-Mobile will get a…

Pay to Play, Or Play Around, It’s Up to the Social Media Director

Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]

The post Pay to Play, Or Play Around, It’s Up to the Social Media Director appeared first on Adpulp.

Twitter Sets Coronavirus-Related Q&As With Governors, Mayors

Governors and mayors from across the country are taking to Twitter this week to host question-and-answer sessions about the coronavirus pandemic. A Twitter spokesperson said, “State and local elected officials across America have already been using Twitter to consistently provide factual information and resources to their constituents and the broader public around #Covid19. Twitter is…

Though There Are Certainly Bad Days in Store for Agencies, There’s Hope to Be Found

When it silently appeared a few months ago in the stalls of a Chinese market, we had no idea that COVID-19 would cause such a violent and radical upheaval in the world order. We had no idea how it would shatter our Western certainties and challenge society as we knew it. One could write thousands…

App Annie: TikTok Was the Most-Downloaded App in Q1 2020

Mobile data and analytics company App Annie released its Q1 Global App Market Index, which analyzed the top mobile applications worldwide in the first quarter of 2020. App Annie found that, on Android, the average time spent in mobile apps each week increased 20% year-over-year in the first quarter of 2020. Google Play app downloads…

Facebook (finalmente) debuta versão para desktop do Messenger

O Facebook Messenger já existe há nove anos, mas só agora ganhou uma versão para desktop. E a razão está diretamente ligada com a pandemia do coronavírus, pois de acordo com o próprio Facebook no anúncio a companhia só resolveu lançar o formato para o aplicativo depois de ver um aumento de 100% no uso …

O post Facebook (finalmente) debuta versão para desktop do Messenger apareceu primeiro em B9.

Amazon Pushes Into Making Video Games, Not Just Streaming Their Play

The internet giant is investing hundreds of millions of dollars in the effort, with its first original game, Crucible, to be released next month.

Under Modi, India’s Press Is Not So Free Anymore

India’s government has pressured advertisers and even shut down channels to shape the information that 1.3 billion Indians receive. It’s part of a wider assault on dissent.

Free Innovating Through Chaos Webinar – Trend Hunter CEO Jeremy Gutsche on Chaos & Innovation

(TrendHunter.com) I’d like to invite you to a free innovation webinar / virtual innovation keynote I’m hosting on my birthday, April 7th. The webinar is about innovating through chaos, being recession-…

Top 100 Shoes Trends in April – From Cartoon-Inspired Sneakers to Monochromatic Biodegradable Boots (TOPLIST)

(TrendHunter.com) This list of April 2020 shoe trends are predominantly designed to prepare for the recent arrival of the Spring season. There are a plethora of different silhouettes that ready for the warmer season…

Top 40 World Trends in April – From Economy Class Sleeping Pods to Neutral Tonal Camping Gear (TOPLIST)

(TrendHunter.com) The April 2020 world trends highlight many different global concepts that elevate experiences including travel, regional, bizzare ideas, and much more. One of the notable trends this month is by Air…

Podcast Listenership Falls Off as Coronavirus Halts Commutes

As the coronavirus pandemic shortens the commutes of most office workers to a matter of steps, the podcasts that would otherwise fill stretches of subway or car-bound boredom are suffering. Data from measurement firm Podtrac shows audience growth for titles across the board dropped by about 15% through most of March–2% the first full week…

Parceria entre Havaianas e Colgate-Palmolive distribui 100 mil kits de higiene e limpeza em comunidades vulneráveis

A Havaianas, marca da empresa Alpargatas, se une aos coletivos ?de comunidades ?em cinco capitais do Brasil para juntos começarem o movimento #EmpatiaGeraEmpatia, que visa contribuir com quem mais precisa de apoio nesse momento: pessoas em situação de vulnerabilidade social. A ideia é construir uma rede do bem com a adesão de outras empresas ao movimento. …

O post Parceria entre Havaianas e Colgate-Palmolive distribui 100 mil kits de higiene e limpeza em comunidades vulneráveis apareceu primeiro em B9.

Citando burocracia e investigações criminais, SoftBank desiste da compra da WeWork por US$ 3 bilhões

A multinacional SoftBank anunciou nesta quinta-feira (2) a desistência de seu investimento de 3 bilhões de dólares para adquirir a WeWork, startup imobiliária que fornece espaços de trabalho compartilhados. Embora os rumores apontassem que a compradora havia titubeado perante as investigações conduzidas dentro do negócio fundado por Adam Neumann, a companhia cita como razão maior …

O post Citando burocracia e investigações criminais, SoftBank desiste da compra da WeWork por US$ 3 bilhões apareceu primeiro em B9.

Industry Groups Pair Up to Create Ad Channel for Local Publishers

In light of local media suffering due to the effects of the coronavirus, two industry groups are combining forces to create an ad channel to reach local publishers. The Local Media Consortium (LMC) and the Brand Safety Institute, along with Scott Cunningham, consultant and founder of the IAB Tech Lab, are joining forces to create…