As Stores Reopen in China, U.S. Retailers Look to the Country for Answers

As businesses begin to reopen in China and life slowly returns to its streets, the retail industry in the U.S. may look to the country for guidance on what the post-pandemic world looks like and how to adapt to the new reality. That’s because the pattern of Chinese consumers’ purchasing habits in response to Covid-19…

Trump’s Disinfectant Talk Trips Up Sites’ Vows Against Misinformation

Facebook, Twitter and YouTube have declined to remove the president’s statements about unproven coronavirus treatments.

What Do Famous People’s Bookshelves Reveal?

In quarantine, people are inadvertently exposing their reading habits — embarrassing, surprising and impressive.

Twitter Creates Endpoint to Allow Study of Public Covid-19 Tweets in Real-Time

Twitter released a new endpoint into Twitter Developer Labs that will enable approved developers and researchers to study public conversation about Covid-19 in real-time. Twitter developer platform staff product manager Adam Tornes said in a blog post that use cases for the dataset include: Researching the spread of the disease. Understanding the spread of misinformation….

TikTok, Explore.org Let People Become One With Nature While Social Distancing

Social distancing is keeping people inside and away from nature, so TikTok teamed up with Explore.org to bring nature to their devices. The Expore.org TikTok profile will feature nonstop streams of animals including Decorah eagles, Grace gorillas, Happiness Village pandas, Homosassa manatees and Tembe elephants, as well as the Northern Lights if they are visible…

Panic Aid : Miami Ad School, SFO

Title: Panic Aid
School: Miami Ad School San Francisco, Hamburg, Berlin and New York
Art Director: Abdo Soliman
Copywriter: Hatem El Akad, Ahmed “Reef” Radwan, and Refaat Rico

Description:

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.

Link:

Facebook Gaming, IMG Team Up on Stay at Home Slam Mario Tennis Aces Tournament

Virtual tennis, anyone? Facebook Gaming is teaming up with IMG on the Stay at Home Slam, a Mario Tennis Aces tournament featuring tennis players, other athletes and celebrities. The Stay at Home Slam will be livestreamed exclusively on Facebook Gaming and the IMG Tennis Facebook page Sunday, May 3 at 1 p.m. PT/4 p.m. ET….

Pharrell Williams Surprises Verizon Adfellows Class in Online Graduation

When 35 young people from around the country came to New York last year to participate in the coveted adfellows program, not one of them could have imagined that their spring graduation ceremony would be canceled due to a global pandemic. This year’s class of fellows from Verizon’s diversity pipeline fellowship for marketing and advertising…

Adweek Presents: The Way Forward—Sports and Food Delivery

In the third installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, sports and food delivery marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the NFL’s Tim…

Facebook Points to ‘Signs of Stability’ as Ad Declines Flatten

The company reported rising revenue and profit in the first quarter and said it was also saving on expenses.

Sun-Maid Updated Its Iconic Logo in a Bid to Appeal to Today’s Young Parents

Any company looking to start a new food-based CPG brand aimed at today’s millennial shoppers would likely try to leverage the following attributes: authenticity, portability, wholesome ingredients and a business structure that supports local farmers. If it were possible to infuse a new brand with an aura of nostalgia, they’d probably do that, too. Sun-Maid,…

Facebook Posts Strong Q1 2020 Results, but Covid-19 Is Starting to Make Its Mark

Facebook reported revenue of $17.74 billion in the first quarter of 2020, up 18% from the same period in 2019. But the effects of the coronavirus pandemic did not make their mark until the last three weeks of the quarter, and the outlook for the second quarter is murky, at best. Facebook The company said…

5 Ways to Keep Employees From Burning Out During the Pandemic

As part of Adweek’s First Things First newsletter (sign up here), we’ve been soliciting tips from our readers on a variety of topics about your careers and workplaces. Cultivating commitment by providing enrichment opportunities, advocating self-care and acknowledging reality, can help keep employees motivated as they accept and adjust to their new professional and personal…

Natural Light Is Hiring a Fully Remote Intern to Develop Its Next Flavor

College is one of the things that’s taken an exceptionally weird turn in the last several weeks. Starting with spring break, pretty much every part of the stereotypical college experience has been upended or canceled in the past several weeks, with no return to normalcy in sight. That includes important resume-building opportunities such as internships….

“Fortnite” lança modo de jogo sem violência e dedicado a festas na plataforma

O show de Travis Scott no “Fortnite” parece ter dado muito certo mesmo para a plataforma, pois agora o jogo está ganhando um modo que é dedicado exclusivamente a festas. A Epic Games anunciou nesta quarta (29) o lançamento da modalidade “party royale” no game, que além de introduzir um mapa novo (e menor) também …

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Twitter disponibiliza ferramentas para ajudar pesquisadores a estudarem conversas sobre a Covid-19

O Twitter está facilitando o acesso para pesquisadores e desenvolvedores estudarem conversas sobre o coronavírus em sua plataforma. A empresa anunciou a introdução de um novo conjunto de ferramentas que disponibiliza “dezenas de milhões de tweets públicos diários” sobre a Covid-19. “Sabemos que desenvolvedores e pesquisadores estão cheios de ideias inspiradoras que podem ajudar o …

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Catálogo do Spotify ultrapassa marca de 1 milhão de podcasts

Desde que decidiu entrar de vez no mundo dos podcasts, o Spotify se tornou um pilar importante do mercado. A plataforma, que já era o maior serviço de streaming de música do mundo, aos poucos se tornou também referência no streaming de podcasts, superando aplicativos populares e com muito mais tempo no ramo. Agora, o …

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This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine

With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations. A new campaign from Cabify Argentina and Havas’ Buenos Aires-based Hoy agency asks viewers to imagine their first trip to visit a friend or loved one after lockdown measures eventually lift….

Doctors Subtly Become Superheroes in This Inspired Poster Campaign

McCann Belgrade has reimagined doctors and nurses as superheroes in a new outdoor campaign that uses a simple and subtle visual to thank healthcare professionals for their efforts during the coronavirus crisis. The series of three posters, created by the agency’s head of art, Lidija Milovanovic, shows portraits of medical workers with pressure marks on…

Com quase mil demissões, Lyft reduz 17% do quadro de funcionários

A continuidade da pandemia começou a afetar a estrutura interna de algumas das principais companhias do meio digital. Nesta quarta (29), o Lyft anunciou por meio de procedimentos jurídicos a demissão de 982 funcionários, além de forçar licença a outros 288 trabalhadores. Informada à Comissão de Títulos e Câmbio dos Estados Unidos, os cortes representam …

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